Head of CRM & Lifecycle

Scento; Paris; Hybrid; EUR 115,000 - 150,000; Full time

Benefits offered by this job

Remote-friendly within the EU

Offices in Paris and Berlin

Personal learning budget €2,500/year

Home-office budget

Perfume allowance

30 days paid holiday + public holidays

Job summary

Scento in Paris or Berlin is seeking a senior CRM and lifecycle marketing leader to own email, SMS and messaging programmes across Europe, driving retention and revenue.

You will plan campaigns, lead segmentation, and collaborate with data and engineering to improve deliverability, with multilingual programmes across Europe and fluent English.

Qualifications

• 8+ years in CRM or lifecycle marketing.
• 3+ years leading lifecycle marketing at an ecommerce or D2C brand.
• Strong segmentation, experimentation and deliverability skills.
• Experience running multilingual programmes across Europe.
• Fluent English; French or German is a plus.

Responsibilities

• Own email, SMS and messaging programmes in many languages: welcome journeys, abandoned cart, browse reminders, win-back and launches.
• Grow repeat purchase and customer lifetime value through segmentation and personalisation.
• Plan the CRM calendar around launches, gifting and the perfume advent calendar.
• Work with data and engineering on events, audiences and deliverability.
• Test relentlessly and report incremental revenue.

Skills

CRM & lifecycle marketing

Leadership in lifecycle marketing

Segmentation

Multilingual campaigns

Deliverability & testing

Job description

About Scento

Scento is Europe's largest perfume decant website. Founded in 2024 and headquartered in Paris on Place Vendôme, with a second office in Berlin, Scento offers more than 1,000 original designer and niche perfumes from a roster of 200 houses as perfume decants: 2 ml, 5 ml and 8 ml vials plus a 30 ml bottle on most perfumes. Niche perfume samples and designer fragrance samples let people discover a scent before they commit to a full bottle. Every perfume is an original bought from authorised European retailers, and every bottle passes a 12-point intake check at Scento's ISO-certified facility before it is decanted.Scento serves customers in 27 European markets and ships to 26 EU countries. In 2026, Scento's annual revenue is more than €30 million, online and offline sales combined. On Scento.com, monthly decant sales in September 2026 were 3.2 times those of January 2026. Scento says it sells more than 3 million perfume decants a year, about one every 10 seconds. In November 2025, Scento announced it would invest €25 million over three years in European perfume discovery.

The role

A customer who discovers a niche fragrance through a 2 ml vial is often just starting a journey, and what we send next decides whether they come back. With customers in 27 European markets, lifecycle marketing is one of the biggest levers on repeat purchase and long-term value at Scento.

What you'll do

• Own email, SMS and messaging programmes in many languages: welcome journeys, abandoned cart, browse reminders, win-back and launches.
• Grow repeat purchase and customer lifetime value through segmentation and personalisation.
• Plan the CRM calendar around launches, gifting and the perfume advent calendar.
• Work with data and engineering on events, audiences and deliverability.
• Test relentlessly and report incremental revenue.

What you'll bring

• 8+ years in CRM or lifecycle marketing, including 3+ years leading it at an e-commerce or D2C brand.
• Strong segmentation, experimentation and deliverability skills.
• Experience running multilingual programmes across Europe.
• Fluent English; French or German is a plus.

What we offer

• Salary at the top of the market plus an annual performance bonus.
• Remote-friendly within the EU, with offices in Paris (Place Vendôme) and Berlin.
• Real ownership and fast decisions in a company that is scaling quickly across Europe.
• A personal learning budget of €2,500 a year for courses, conferences and books.
• The equipment of your choice and a home-office budget.
• A generous monthly perfume allowance to explore the whole catalogue.
• 30 days of paid holiday a year, plus public holidays.

Salary and how to apply

Salary: €115,000 – €150,000 gross per year, full-time, permanent contract, plus an annual performance bonus.

Location: Paris or Berlin, or remote from anywhere in the EU.