Head of CRM & Lifecycle

Scento International LTD; Friauville; Hybrid; EUR 115,000 - 150,000; Full time

Benefits offered by this job

Salary at market top + annual bonus

Remote-friendly within EU

Office in Paris and Berlin

€2,500 learning budget annually

Home-office budget

Generous perfume allowance

30 days paid holiday + public holidays

Job summary

Scento is seeking a Head of CRM & Lifecycle to own email, SMS and messaging programs across Europe. The role drives welcome journeys, abandoned cart, browse reminders, win-back and launch communications, in multiple languages, to maximize loyalty and revenue.

You will build a data-driven CRM calendar aligned with launches, gifting, and the perfume advent calendar. Expect a fast-growing, remote-friendly EU environment with clear ownership and rapid decision-making.

Qualifications

• 8+ years in CRM or lifecycle marketing, including 3+ years leading it at an e-commerce or D2C brand.

Responsibilities

• Own email, SMS and messaging programmes in many languages: welcome journeys, abandoned cart, browse reminders, win-back and launches.
• Grow repeat purchase and customer lifetime value through segmentation and personalisation.
• Plan the CRM calendar around launches, gifting and the perfume advent calendar.
• Work with data and engineering on events, audiences and deliverability.
• Test relentlessly and report incremental revenue.

Skills

CRM

Lifecycle marketing

Segmentation

Experimentation

Deliverability

Multilingual campaigns

English

French/German

Job description

Own email, SMS and messaging at Scento as Head of CRM & Lifecycle: multilingual retention for a perfume brand across Europe. Paris, Berlin or EU remote.

Location Paris, France · Berlin, Germany · Remote within the EU

Scento is Europe's largest perfume decant website. Founded in 2024 and headquartered in Paris on Place Vendôme, with a second office in Berlin, Scento offers more than 1,000 original designer and niche perfumes from a roster of 200 houses as perfume decants: 2 ml, 5 ml and 8 ml vials plus a 30 ml bottle on most perfumes. Niche perfume samples and designer fragrance samples let people discover a scent before they commit to a full bottle. Every perfume is an original bought from authorised European retailers, and every bottle passes a 12-point intake check at Scento's ISO-certified facility before it is decanted.

Scento serves customers in 27 European markets and ships to 26 EU countries. In 2026, Scento's annual revenue is more than €30 million, online and offline sales combined. On Scento.com, monthly decant sales in September 2026 were 3.2 times those of January 2026. Scento says it sells more than 3 million perfume decants a year, about one every 10 seconds. In November 2025, Scento announced it would invest €25 million over three years in European perfume discovery.

The role

A customer who discovers a niche fragrance through a 2 ml vial is often just starting a journey, and what we send next decides whether they come back. With customers in 27 European markets, lifecycle marketing is one of the biggest levers on repeat purchase and long-term value at Scento.

As Head of CRM & Lifecycle you own email, SMS and messaging programmes in many languages, from welcome journeys and abandoned cart to browse reminders, win-back and launches. Success means a CRM calendar planned around launches, gifting and the perfume advent calendar, a steady stream of tested ideas, and incremental revenue you can prove.

What you'll do

• Own email, SMS and messaging programmes in many languages: welcome journeys, abandoned cart, browse reminders, win-back and launches.
• Grow repeat purchase and customer lifetime value through segmentation and personalisation.
• Plan the CRM calendar around launches, gifting and the perfume advent calendar.
• Work with data and engineering on events, audiences and deliverability.
• Test relentlessly and report incremental revenue.

What you'll bring

• 8+ years in CRM or lifecycle marketing, including 3+ years leading it at an e-commerce or D2C brand.
• Strong segmentation, experimentation and deliverability skills.
• Experience running multilingual programmes across Europe.
• Fluent English; French or German is a plus.

What we offer

• Salary at the top of the market plus an annual performance bonus.
• Remote-friendly within the EU, with offices in Paris (Place Vendôme) and Berlin.
• Real ownership and fast decisions in a company that is scaling quickly across Europe.
• A personal learning budget of €2,500 a year for courses, conferences and books.
• The equipment of your choice and a home-office budget.
• A generous monthly perfume allowance to explore the whole catalogue.
• 30 days of paid holiday a year, plus public holidays.

Salary: €115,000 – €150,000 gross per year, full-time, permanent contract, plus an annual performance bonus.

Location: Paris or Berlin, or remote from anywhere in the EU.

1,000+ designer and niche perfumes, poured from original bottles into 2, 5 and 8 ml vials.