Head of Brand

Wavo SAS; Lyon; Hybride; EUR 90 000 - 130 000; Plein temps

Avantages offerts par ce poste

Competitive compensation

Brand building ownership

Freedom to execute

Autonomy and trust

Résumé du poste

Wavo SAS is hiring its first Head of Brand in Lyon to build and scale the company’s brand from the ground up. You will set a clear direction, shape a premium brand world, and ensure this ambition translates across all touchpoints—from identity to website and marketing assets.

You will manage external partners and work with founders and internal teams to deploy a rigorous, deployable brand system. Based in Lyon, 3 days in person per week, with significant autonomy and impact.

Qualifications

• Experience building a brand from scratch in a demanding environment.
• Ability to define a premium, coherent brand system and deploy it across touchpoints.
• Strong aesthetic sense with rigorous execution and high quality standards.

Responsabilités

• Build Wavo's brand function from scratch, defining vision, standards, and pace.
• Define and activate a premium, coherent brand identity across platforms.
• Lead the evolution of the visual world, website, assets, and guidelines.
• Manage agencies, freelancers, and creative partners to ensure top quality.
• Collaborate with internal teams to ensure brand is embodied across content and sales materials.

Connaissances

Brand building

Creative direction

Project leadership

Agency management

Quality standards

Structured execution

Autonomy

Cross-functional collaboration

Outils

Brand guidelines

Visual identity systems

Description du poste

Wavo raises €3.5 million to unlock stock financing for SMEs - Read more

About Us

At Wavo , we are building the future of inventory financing.

For SMEs, inventory is both an opportunity and a constraint. It ties up cash, limits growth, and creates risk. Traditional financing solutions are often slow, rigid, and poorly aligned with the operational reality of inventory.

We take a different approach. Wavo buys and finances inventory upfront, without debt or personal guarantees. Businesses can unlock cash, improve working capital, and accelerate their growth, while buying back their products progressively as they are sold.

We raised €3.5M to accelerate our growth and expand our platform. Our ambition is to build the leading inventory financing infrastructure in Europe.

Brand will play a major role in that ambition. We operate in an environment where trust, clarity, and quality of execution matter enormously. Today, almost everything is still to be built. There is no fixed brand system, no heavy legacy, and no locked-in territory. We believe this can become a strong competitive advantage for Wavo, provided it is shaped with taste, rigour, and consistency.

That is why we are hiring our first Head of Brand.

About the Role

This is a build-from-scratch role.

Your mission will be to define, build, and grow the Wavo brand from the ground up. You will set a clear direction, shape a premium and coherent brand world, and make sure that this level of ambition translates concretely across all of our touchpoints.

This role is not just about producing a beautiful identity. We are looking for someone who cares as much about execution as vision, and who understands that a strong brand depends just as much on creative choices as on the ability to deploy them with rigour, consistency, and intelligence over time.

You will work across the full brand scope: visual identity, website, marketing assets, sales materials, brand content, events, templates, and more broadly everything that contributes to how Wavo is perceived. Depending on your profile and interests, the scope could also include areas such as PR, social media, or employer brand.

You will report to the Marketing team and work closely with the founders and several internal teams to make brand a foundational, ambitious, and lasting asset for Wavo.

What You Will Do

You will lead the build and evolution of the Wavo brand end to end.

This includes defining the brand territory, structuring a coherent system, progressively redesigning our assets, managing creative partners, and then deploying and maintaining a high level of quality over time.

More specifically, you will:

• Build Wavo’s brand function from scratch, including its vision, standards, ways of working, and pace of execution
• Define and bring to life a premium, coherent, and distinctive brand identity
• Lead the evolution of our visual world and ensure its quality across all touchpoints
• Rethink the website and brand assets so they reflect our ambition and standards much more strongly
• Create a clear system of guidelines, templates, and assets to ensure long‑term brand consistency
• Select the right agencies, freelancers, and creative partners depending on the topic
• Brief, challenge, and manage those partners with high standards to achieve truly strong execution
• Work with internal teams to ensure the brand is properly embodied across content, marketing, sales materials, and the different touchpoints
• Bridge creative ambition and operational reality so that the brand is not only inspiring, but also deployable and useful on a daily basis
• Track execution quality with rigour, learn from what works, and steadily elevate Wavo’s brand over time

What We Are Looking For

We are open-minded on background, but we are looking for someone who has already played a significant role in building a recognised, demanding, and coherent brand.

More than a specific background, we care about how you work.

You are likely to be a great fit if:

• You know how to build something from scratch, with both ambition and pragmatism
• You have a strong aesthetic sensibility and very high quality standards
• You are not a purely creative profile: you know how to structure, frame, prioritise, and move things forward
• You know how to turn brand ambition into a clear, coherent, and deployable system
• You are very good at working with agencies, freelancers, and external partners
• You know how to spot quality, challenge execution, and avoid the gap between the initial promise and the final output
• You are structured, rigorous, and able to manage several topics at once
• You are curious, autonomous, and comfortable in an environment where many things still need to be built
• You have worked in brand‑inspiring environments, in an agency or elsewhere
• Based in Lyon or willing to relocate, as we believe in the value of in‑person collaboration (3 days per week).

Experience in a premium, demanding, or trust‑driven environment is a plus, but not required.

What We Offer

• Competitive compensation: fixed salary + BSPCE
• A blank page to build: the opportunity to launch and structure Wavo’s brand function from its earliest days.
• A tangible impact: a role directly connected to how the company is perceived, with a visible effect on our image, credibility, and ability to stand out.
• A rare playground: a great deal of freedom, the resources to do things properly, and very little political inertia around the topic.
• An ambitious project: joining a fast‑accelerating company that is building a new approach to inventory financing.
• A strong and committed team: a demanding and supportive environment, with a high level of autonomy and trust.

Hiring Process

We believe in transparency and efficiency, and we do our best to keep the process simple and smooth.

• Initial call (30 min) with Adrien (Marketing)
• Logic test (1h)
• In‑depth interview (1h) with Adrien
• Case study (3h)
• Case presentation (1h) with Julien (CEO) and Tanguy (Product)