Growth Marketing - Germany

Doctrine; Paris; Hybrid; EUR 60,000 - 90,000; Full time

Benefits offered by this job

Remote work policy

Flexible leave policy

Internal mobility opportunities

Team events

€750 training budget

Gymlib wellness subscription

Mental health support (Moka.care)

Health insurance with Alan

Meal vouchers (Swile)

Job summary

Doctrine is seeking a Growth Marketing professional to own the German market. You will design and execute campaigns, orchestrate inbound and outbound lead generation, and craft nurturing programs to maximise conversions and retention, while collaborating with Sales, PMM and Product teams.

This role emphasizes copywriting, AI-assisted campaigning, and data-driven decisions within a hybrid remote work setup across Europe.

Qualifications

• Fluent or native German; professional English required.
• Strong copywriting and campaign-building experience.
• Experience with marketing automation and CRM tools such as Salesforce or HubSpot.

Responsibilities

• Design and roll out local German campaigns aligned to market codes and expectations.
• Lead inbound and outbound lead-gen campaigns using Meta, LinkedIn and Google.
• Run nurturing programs and product-growth initiatives to maximize conversions and retention.
• Partner with PMM and Product to drive field marketing and events.

Skills

Copywriting

Marketing automation

CRM tools

Data analysis

SQL

Tools

Salesforce

HubSpot

Outreach

Intercom

Lemlist

Job description

Our Mission

At Doctrine, we’re building Europe’s leading legal AI platform.

Our belief? Law shouldn’t be slowed down by repetitive tasks. It should be augmented by a specialised AI, designed to understand, analyse and produce legal reasoning at the highest standard.

Our ambition? To help legal professionals work with greater reliability, efficiency and peace of mind, through a single, comprehensive and secure platform.

Today, 27,000 legal professionals across five countries (France, Italy, Germany, Spain and Luxembourg) trust us to do just that.

Our growth is guided by a clear approach: a global vision, grounded in a deep understanding of local specificities.

Behind this ambition, a team of around 250 people, united around one goal: supporting lawyers and legal professionals at every stage of their work, from research to drafting.

And we’re just getting started.

We grow fast. Really fast. Organically (new products, new countries) and through acquisitions: 5 companies snapped up in 3 years, including a fresh one in Spain. The result in 2026: close to 30,000 customers across 5 countries. The German market? It just blew out its first birthday candle.

Doctrine is the European leader in legal AI. But a German lawyer doesn’t work like a French one, and in-house counsel in Berlin don’t have quite the same needs as their Paris counterparts. Every market has its own playbook. That’s where you come in: putting Doctrine’s growth in Germany into overdrive.

The team you’re joining

A Growth team of 4: your future manager, one Growth on Italy, two on France. We’re hunting for the 5th avenger to complete the squad and take full ownership of the German market. On the other side of the table, a team of full-funnel Account Executives ready to turn the leads you generate into wins.

The starting point (pretty sweet, honestly)

• A high-growth SaaS model, and a profitable one (yes, both)
• Rock-solid product-market fit with real momentum: close to 30,000 lawyers and legal professionals already on board
• A top-tier Go-to-Market team (Marketing, RevenueOps & Sales) to help you uncover new pockets of growth
• An established spot as the European leader of a category we helped invent: legal AI
• A cutting-edge tooling stack and a loaded content library to fire on the right levers and shut down objections

Your missions

Inside the Growth team, hand in hand with Sales, PMM and Product, you spend your days sharpening the German funnel, a mix of inbound and outbound. And the best part: everything is open to challenge. Got a better idea? We’re all ears.

• Internationalization : design and roll out local campaigns built for the codes and expectations of the German market (no copy-paste from France).
• Inbound Lead Gen : team up with our agency to build campaigns that hit hard on Meta, LinkedIn and Google, and pull in as many qualified leads as possible.
• Outbound Lead Gen : pinpoint the right contacts for the sales teams and fire up activation campaigns (enrichment, automation, sequences, performance tracking).
• Nurturing : build and run nurturing campaigns on our leads, plus product-usage campaigns with existing customers, to max out conversion and retention.
• Field Marketing & Product Growth : back the PMM team on product launches and be field marketing’s right hand on our events, webinars and product launches.

The profile we’re looking for

You’re our 5th avenger if you’re not afraid to build campaigns day in, day out and copywriting is your thing (better yet, you love it). And, of course: you need to speak German.

For the rest? No need to be a pure-bred marketer. Ops, RevOps, Tech, all roads lead to Growth. What really counts: the drive to learn and to get your hands dirty to help Doctrine grow.

Hard skills

• AI is your copilot : this role runs 100% with AI, campaign production, copywriting, analysis, automation. A daily reflex, not a gimmick.
• Hands-on experience with marketing automation, sales engagement and CRM tools (Salesforce, HubSpot, Outreach, Intercom, Lemlist…)
• A solid grasp of how data flows between tools, to build, challenge and optimize customer and prospect journeys.
• A real appetite for copywriting and for understanding what makes our audience tick.
• A drive to build strategies that last, not just quick & dirty wins.
• Analytical skills (SQL is a nice bonus).

Soft skills

• Fluent or native German, non‑negotiable: you write and think your campaigns in the language of the market. Professional English also required.
• Strong communicator who lets the data do the talking when it’s time to decide.
• Creative and curious about user psychology, to design programs that leave a mark.
• A real team player: you move through cross‑functional teams and get everyone’s stakes to land the best action plans.

Our stack

Salesforce · HubSpot · Outreach · Intercom · Lemlist · Mixpanel · Google Analytics · Metabase · Zapier/Make

What’s in it for you

• A flexible remote work policy, allowing up to three days of remote work per week (depending on your team).
• A flexible leave policy
• Real internal mobility opportunities
• Regular team events
• A genuine focus on individual and collective learning, with a €750 annual budget for any training related to your role, plus team‑wide and company‑wide training sessions
• A Gymlib subscription for sports and wellness activities
• Free access to the Moka.care mental health support platform, including up to 6 individual sessions per year
• Health insurance with Alan
• A Swile card for meal vouchers and sustainable mobility allowance (€66.60/month)
• Discounts and perks via our Works Council (CSE) on the Happypal platform
• Brand new Apple equipment

Our values

At Doctrine, our 4 values guide us every day as we work to move things forward.

Challenge the status quo: we champion bold ideas that drive change across an entire industry.

Liberty and responsibility: we encourage autonomy, individual impact and ownership.

Knowledge is power: information is at the heart of Doctrine’s mission, and we constantly strive to grow.

Release early, release often and listen to your customers: we believe in the power of iteration and in constantly listening to our market, our customers and their challenges.

Our hiring process

1. A 30-min intro call with one of our Talent Acquisition Managers to understand your career goals and walk you through what we’re building at Doctrine.
2. A 1-hour conversation with your future manager to dive into the role, team scope and answer all your questions.
3. One or two technical assessments to evaluate your skills in practice.
4. An office visit including: lunch with 3 people from different teams to give you a feel for your future colleagues; a values conversation to share our vision; and a meeting with our CEO, Guillaume.

(The process can be adapted to fit your personal and professional constraints if needed.)

Research shows that women in particular tend not to apply for a role when they don’t meet every single requirement. To put your mind at ease: this job description is a guide, nothing more.

Diversity & inclusion

All our roles are open to people with disabilities. Feel free to bring it up at any point during the process. We’re committed to putting in place whatever adjustments are needed to ensure a working environment that works for everyone.