Growth Marketing - Germany

Doctrine; Paris; Hybride; EUR 60 000 - 90 000; Plein temps

Avantages offerts par ce poste

Remote work policy

Health insurance with Alan

Gym/Wellness (Gymlib)

Mental health support (Moka.care)

Meal vouchers (Swile)

Apple equipment

Résumé du poste

Doctrine is expanding its Growth team to accelerate the German market from Paris. You will own local campaigns, collaborate with Marketing, RevenueOps and Sales, and drive inbound and outbound lead generation with AI-enabled, data-driven strategies.

You will design nurturing programs for leads and customers, support product launches, events, webinars and field marketing activities, with a focus on copywriting and multilingual content in German and English. A flexible remote policy applies.

Qualifications

• Hard skills include AI-assisted campaign production, copywriting and data analysis.
• Experience with marketing automation, CRM tools, and multi-channel campaigns.
• Fluent German; professional English also required.

Responsabilités

• Design and roll out local campaigns for the German market (no copy-paste from FR).
• Lead inbound lead generation with Meta, LinkedIn and Google to attract qualified leads.
• Execute outbound campaigns and activation sequences for sales teams.
• Build nurturing programs for leads and existing users to maximize conversions and retention.
• Support PMM product launches and field marketing events, webinars and campaigns.

Connaissances

Copywriting

Growth marketing

Campaign design

Data-driven

SQL (bonus)

Outils

Salesforce

HubSpot

Outreach

Intercom

Lemlist

Description du poste

Our Mission

At Doctrine, we're building Europe's leading legal AI platform.

Our belief? Law shouldn't be slowed down by repetitive tasks. It should be augmented by a specialised AI, designed to understand, analyse and produce legal reasoning at the highest standard.

Our ambition? To help legal professionals work with greater reliability, efficiency and peace of mind, through a single, comprehensive and secure platform.

Today, 27,000 legal professionals across five countries (France, Italy, Germany, Spain and Luxembourg) trust us to do just that.

Our growth is guided by a clear approach: a global vision, grounded in a deep understanding of local specificities.

Behind this ambition, a team of around 250 people, united around one goal: supporting lawyers and legal professionals at every stage of their work, from research to drafting.

And we're just getting started.

We grow fast. Really fast. Organically (new products, new countries) and through acquisitions: 5 companies snapped up in 3 years, including a fresh one in Spain. The result in 2026: close to 30,000 customers across 5 countries. The German market? It just blew out its first birthday candle.

Doctrine is the European leader in legal AI. But a German lawyer doesn't work like a French one, and in-house counsel in Berlin don't have quite the same needs as their Paris counterparts. Every market has its own playbook. That's where you come in: putting Doctrine's growth in Germany into overdrive.

The team you're joining

A Growth team of 4: your future manager, one Growth on Italy, two on France. We're hunting for the 5th avenger to complete the squad and take full ownership of the German market. On the other side of the table, a team of full-funnel Account Executives ready to turn the leads you generate into wins.

The starting point (pretty sweet, honestly )

• A high-growth SaaS model, and a profitable one (yes, both)
• Rock-solid product-market fit with real momentum: close to 30,000 lawyers and legal professionals already on board
• A top-tier Go-to-Market team (Marketing, RevenueOps & Sales) to help you uncover new pockets of growth
• An established spot as the European leader of a category we helped invent: legal AI
• A cutting-edge tooling stack and a loaded content library to fire on the right levers and shut down objections

Your missions

Inside the Growth team, hand in hand with Sales, PMM and Product, you spend your days sharpening the German funnel, a mix of inbound and outbound. And the best part: everything is open to challenge. Got a better idea? We're all ears.

• Internationalization: design and roll out local campaigns built for the codes and expectations of the German market (no copy-paste from France).
• Inbound Lead Gen: team up with our agency to build campaigns that hit hard on Meta, LinkedIn and Google, and pull in as many qualified leads as possible.
• Outbound Lead Gen: pinpoint the right contacts for the sales teams and fire up activation campaigns (enrichment, automation, sequences, performance tracking).
• Nurturing: build and run nurturing campaigns on our leads, plus product-usage campaigns with existing customers, to max out conversion and retention.
• Field Marketing & Product Growth: back the PMM team on product launches and be field marketing's right hand on our events, webinars and product launches.

The profile we're looking for

You're our 5th avenger if you're not afraid to build campaigns day in, day out and copywriting is your thing (better yet, you love it). And, of course: you need to speak German.

For the rest? No need to be a pure-bred marketer. Ops, RevOps, Tech, all roads lead to Growth. What really counts: the drive to learn and to get your hands dirty to help Doctrine grow.

Hard skills

• AI is your copilot: this role runs 100% with AI, campaign production, copywriting, analysis, automation. A daily reflex, not a gimmick.
• Hands‑on experience with marketing automation, sales engagement and CRM tools (Salesforce, HubSpot, Outreach, Intercom, Lemlist…).
• A solid grasp of how data flows between tools, to build, challenge and optimize customer and prospect journeys.
• A real appetite for copywriting and for understanding what makes our audience tick.
• A drive to build strategies that last, not just quick & dirty wins.
• Analytical skills (SQL is a nice bonus).

Soft skills

• Fluent or native German,non-negotiable: you write and think your campaigns in the language of the market. Professional English also required.
• Strong communicator who lets the data do the talking when it's time to decide.
• Creative and curious about user psychology, to design programs that leave a mark.
• A real team player: you move through cross-functional teams and get everyone's stakes to land the best action plans.

Our stack

Salesforce · HubSpot · Outreach · Intercom · Lemlist · Mixpanel · Google Analytics · Metabase · Zapier/Make

What's in it for you

A flexible remote work policy, allowing up to three days of remote work per week (depending on your team).

A flexible leave policy

Real internal mobility opportunities

Regular team events

A genuine focus on individual and collective learning, with a €750 annual budget for any training related to your role, plus team-wide and company-wide training sessions

A Gymlib subscription for sports and wellness activities

Free access to the Moka.care mental health support platform, including up to 6 individual sessions per year

Health insurance with Alan

A Swile card for meal vouchers and sustainable mobility allowance (€66.60/month)

Discounts and perks via our Works Council (CSE) on the Happypal platform

Brand new Apple equipment

Our values

At Doctrine, our 4 values guide us every day as we work to move things forward.

Challenge the status quo: we champion bold ideas that drive change across an entire industry.

Liberty and responsibility: we encourage autonomy, individual impact and ownership.

Knowledge is power: information is at the heart of Doctrine's mission, and we constantly strive to grow.

Release early, release often and listen to your customers: we believe in the power of iteration and in constantly listening to our market, our customers and their challenges.

Our hiring process

1. A 30-min intro call with one of our Talent Acquisition Managers to understand your career goals and walk you through what we're building at Doctrine.
2. A 1-hour conversation with your future manager to dive into the role, team scope and answer all your questions.
3. One or two technical assessments to evaluate your skills in practice.
4. An office visit including: lunch with 3 people from different teams to give you a feel for your future colleagues; a values conversation to share our vision; and a meeting with our CEO, Guillaume.

(The process can be adapted to fit your personal and professional constraints if needed.)

Research shows that women in particular tend not to apply for a role when they don't meet every single requirement. To put your mind at ease: this job description is a guide, nothing more.

Diversity & inclusion

All our roles are open to people with disabilities. Feel free to bring it up at any point during the process. We're committed to putting in place whatever adjustments are needed to ensure a working environment that works for everyone.