Global Lending Product Marketing Lead

Hub; Paris; Hybrid; EUR 80,000 - 110,000; Full time

Benefits offered by this job

Hybrid/remote options

Career growth opportunities

Job summary

Shine is seeking a Senior Product Marketing Manager for the Lending product line, based in Paris with flexible remote days. You will own positioning, messaging and GTM across Europe, turning complex lending mechanics into clear benefits for small businesses.

You will collaborate with PMs across markets to build scalable strategies, pricing, and launch plans while enabling local markets with global collateral and playbooks.

Qualifications

• 4–8+ years in Product Marketing, ideally fintech, SaaS or financial products for small businesses.
• Able to make complex mechanisms simple and benefit-driven.
• Experience running multi-market launches and cross-market collaboration with PMs.
• Fluent in English; another Shine market language is a plus.

Responsibilities

• Own the global value proposition, key messages and proof points for Lending.
• Define pricing mechanism with Product and Market PMMs.
• Lead end-to-end GTM launches across markets; flag legal risks early.
• Build global enablement materials: deck, FAQ, demo narrative and launch kit.
• Drive adoption and growth across markets with cross-market upsell plays.

Skills

Product Marketing

Market intelligence

Customer interviews

GTM strategy

Pricing strategy

Multi-market launches

Cross-functional collaboration

Mixpanel

Tools

Mixpanel

Job description

Shine is the financial copilot for entrepreneurs and small business owners.

Founded by serial entrepreneurs Rico Andersen and Martin Hegelund, Shine is a leading European fintech unicorn on a mission to restore the joy of running a business, by ending wasted time on financial admin. Shine offers a connected solution for invoicing, accounting, payroll, business accounts, payments, and financing, meaning business owners can focus their energy on growing a healthy business, not held back by manual admin.

Part of something bigger

Today we're part of Cegid, a European leader in cloud software for finance and accounting. Together we're building Europe's leading financial copilot for small businesses and their accountants. Shine already supports more than 400,000 small businesses. As part of Cegid, we now reach over one million small businesses and 15,000 accountants across Europe. We're a multicultural team working from France, Germany, Denmark and the Netherlands, contributing to a wider European network that spans Spain, Portugal.

Your hiring experience matters

Just as we respect our customers' time, we respect yours. Your experience with Shine and Cegid should feel simple, transparent and genuinely supportive. If this sounds like somewhere you want to grow, we'd love to hear from you.

The Product Marketing Team Structure at Shine

Our PMM team works across product domains and countries, and is divided into two complementary roles:

• Core PMMs each own a product line (e.g. Core banking, Lending, etc.) across all markets. They own the what and the why: value proposition, key messages, pricing mechanism, launch strategy.

• Market PMMs each own one country and the whole Shine suite for micro businesses in that market. They own the for whom, where and how: local target, messaging, pricing, channels and timing.

This role is the Core PMM for Lending product line, reporting to the Product Marketing Director. You'll be the product-side counterpart of the Lending squads, and work hand in hand with the Market PMMs, who bring local insight and execution while you bring the cross-market strategy and narrative.

Your role as a Senior Product Marketing Manager, Lending Product Line at Shine

We're looking for a Core PMM to own how Lending is positioned, launched and grown across every market where Shine operates (France, Germany, Netherlands, Denmark, Spain, Portugal).

You'll be the domain expert: you know the product, the category and what the best players ship, in Europe and beyond. You'll shape what we build from discovery, and turn complex mechanisms into simple benefits that every market can use.

Most PMM roles inherit an established product and market. This one asks you to build the playbook as the product line itself is still taking shape — defining how a regulated, trust-sensitive product like lending gets positioned and sold across four different markets with different regulatory regimes, competitors, and customer expectations, without diluting a single global narrative.

What you will own

• Product & competitive intelligence: track what competitors and leading players abroad (incl. the US) ship in Lending, spot trends, and turn them into roadmap input and a sharp product battle card.

• Customer insight tied to the roadmap: run customer interviews on Lending during discovery, feature build and improvement, aligned with the product and PMM roadmaps.

• Roadmap influence: join discovery from day one with the PM. Bring segment priorities, market sizing and business cases, and secure visibility and resources for the product line.

• Positioning & messaging: own the global value proposition, key messages and proof points of Lending, with a messaging house the Market PMMs can adapt locally.

• Pricing mechanism: define the pricing mechanism with Product (included, add-on, usage-based, transaction fee…), within which Market PMMs set local price points.

• Launches & go-to-market: set the launch tier, write the what & why of every GTM doc, and run new product launches end to end across markets, flagging legal and compliance risks early.

• Global enablement: build the product deck, FAQ, demo narrative and global launch kit for Market PMMs, Sales and CS.

• Adoption & growth: own adoption and usage of Lending after launch, run cross-market upsell plays, and report on it every quarter.

📍 Based in Paris, with possibility of remote working days several times a week.

What will bring

• 4–8+ years in Product Marketing, ideally in fintech, SaaS or financial products for small businesses; 1–2 years of strategy consulting experience is a strong plus.

• Able to make complex mechanisms simple and benefit-driven.

• Used to working hand in hand with PMs from discovery, and respected by Product as a strategic partner.

• Strong on insight: you can size a market, run interviews and read product data (Mixpanel, Omni or similar).

• Comfortable with pricing models and packaging.

• Experience running multi-market launches; experience with regulated products is a plus.

• Hands-on with AI: you build with it, not just use it (agents, workflow automation, augmenting your own output).

• Deep product and domain expertise in Lending, and curious about what the best players ship worldwide is a plus.

• Fluent in English; another Shine market language (French, German, Dutch, Danish, Spanish, Portuguese) is a plus.

Equal Opportunity Employer

We follow the principle of equal treatment to consider all job applicants and do not discriminate based on their gender, sexual orientation, color, racial or ethnic origin, religion, disability, etc. as per applicable law.

Our recruitment process

1️⃣ A 30' first call with Recruiting Partner to get to know you better and share more about Shine.

2️⃣ A 45' interview with Hiring Manager to discuss your past experiences and the role we are offering.

3️⃣ A 45' business case presentation to highlight your skills and give you a hands-on feel for the role.

4️⃣ A 30' personality assessment feedback session