Title: Global Head of Communications, Therapeutic Area Neurosciences
Company: Ipsen Pharma (SAS)
About Ipsen:
Ipsen is a mid-sized global biopharmaceutical company with a focus on transformative medicines in three therapeutic areas: Oncology, Rare Disease and Neuroscience. Supported by nearly 100 years of development experience, with global hubs in the U.S., France and the U.K, we tackle areas of high unmet medical need through research and innovation.
Our passionate teams in more than 40 countries are focused on what matters and endeavor every day to bring medicines to patients in 88 countries. We build a workplace that champions human-centric leadership and fosters a culture of collaboration, excellence and impact. At Ipsen, every individual is empowered to be their true selves, grow and thrive alongside the company’s success. Join us on our journey towards sustainable growth, creating real impact on patients and society!
For more information, visit us at https://www.ipsen.com/ and follow our latest news on LinkedIn and Instagram.
Job Description:
Summary & Purpose of the Position
The Global Head of Communications for Neuroscience will serve as the leading communication business partner for the Neuroscience Therapeutic Area (TA), collaborating with global functions including asset teams, medical affairs, market access & public affairs.
The Global Head of Communications for the Therapeutic Area Neuroscience will lead the development and execution of comprehensive communication strategies including campaigns to support the Neuroscience portfolio. This role is pivotal in enhancing the company's reputation, driving awareness of its Neuroscience initiatives, and ensuring effective communication with internal and external stakeholders.
Main Responsibilities & Technical Competencies
Key Responsibilities:
- Strategic Communication Plan and Brand Management: Develop and implement global communication strategies that align with the company's objectives on TA Neuroscience.
- Oversee the creation and maintenance of a strong brand identity for the Neuroscience therapeutic area, ensuring consistency across all communication channels.
- Setting annual communications priorities for the Franchise with clear evaluation measures / KPIs.
- Represent Global communication team as a core member of the Global Brand Teams and Asset Leadership, providing strategic guidance and contribute to recommendations.
- Develop and implement materials and campaigns around medical congresses, pipeline and regulatory milestones, launch preparedness, issues management, market shaping activities, media and channel strategies.
- Ensure co-creation and alignment between affiliates and global strategies and provide strategic direction and creative communication solutions.
- Confirm and manage annual budgets for Franchise and Brand communication, manage and direct relationships with external agencies.
- Facilitate alignment and coordination within the Global Corporate Affairs team; contribute to cross-functional campaigns and approaches; coordinate workflow with global communications team.
- Internal comms In partnership with Science communication ensuring effective communication within the organization, fostering a collaborative environment and keeping employees informed about Neuroscience-related developments.
- Digital and Social Media: Partner with digital and social media team members focusing on enhancing the visibility of the Neuroscience therapeutic area, including content creation and engagement initiatives.
- Patient Advocacy: Collaborate with patient advocacy groups to support and communicate the company's commitment to patient care and innovation in Neuroscience.
- Crisis Management: Develop and implement crisis communication plans to manage and mitigate risks related to the Neuroscience therapeutic area.
- Stakeholder Engagement: Engage with key stakeholders, including healthcare professionals, regulatory bodies, and industry partners, to promote the company's Neuroscience initiatives.
- Performance Metrics: Establish and monitor key performance indicators to measure the effectiveness of communication strategies and initiatives.
Behavioural Competencies Required
Competency Behavioural Markers
- Drive Vision and Strategy: Paints a compelling picture of the vision (future status quo) and strategy that motivates others to action.
- Communicates Effectively: Asks open questions and digs deeper; shows care and respect for different perspectives (both verbally and non-verbally) and able to relate to other points of view.
- Customer (& Patient) Focus: Displays and echoes the