Global Digital Marketing Lead — B2B E‑Commerce Growth

Lonza; Colmar; Híbrido; Confidentiel; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Competitive compensation

Inclusive workplace

Benefits package

Lifestyle & family benefits

Resumo da oferta

Lonza, Colmar-based Capsugel division, seeks a Senior Manager, Global Digital Marketing to lead strategy and execution for ACHIEVÉ, Capisugel’s B2B e-commerce and portal. You will drive multi-channel campaigns, marketing automation, content and SEO efforts, collaborating with product, analytics, and regional teams.

You will translate data into insights, optimize funnel performance, and support broader CHI digital initiatives while traveling as needed. Hybrid work in Colmar.

Qualificações

• Bachelor’s degree in Marketing, Communications, or a related field.
• Master’s degree or MBA preferred.
• 5+ years of experience managing digital marketing campaigns with strategy, deployment and reporting.
• Experience in a global B2B organization in Life Sciences, Biotech, or related industry.
• Travel 15% to 20% Globally.
• Ability to collaborate across multiple time zones.

Responsabilidades

• Lead digital marketing strategy and execution for the ACHIEV® platform across paid, owned, and earned channels.
• Plan and execute multi-channel marketing campaigns aligned with ACHIEV® business objectives.
• Own marketing automation strategy for ACHIEV®, including lead nurturing and onboarding sequences.
• Manage digital content strategy with articles, case studies, infographics, webinars, and platform messaging.
• Support SEO and website performance for ACHIEV® and CHI properties.
• Collaborate with cross-functional teams to align campaigns with product roadmaps and goals.
• Manage agency partners and external vendors with clear direction and oversight.
• Apply e-commerce marketing to ACHIEV® campaigns and platform positioning to drive adoption.

Conhecimentos

Digital marketing strategy

Campaign management

Analytics & reporting

Cross-time-zone collaboration

English fluent

Formação académica

Bachelor's degree in Marketing or related field

Master's degree or MBA preferred

Ferramentas

Marketing automation platforms

SEO/SEM

Descrição da oferta de emprego

Lonza, Colmar-based Capsugel division, seeks a Senior Manager, Global Digital Marketing to lead strategy and execution for ACHIEVÉ, Capisugel’s B2B e-commerce and portal. You will drive multi-channel campaigns, marketing automation, content and SEO efforts, collaborating with product, analytics, and regional teams.

You will translate data into insights, optimize funnel performance, and support broader CHI digital initiatives while traveling as needed. Hybrid work in Colmar.