Global Communication Generalist Expert

CMA CGM; Courbevoie; On-site; EUR 90,000 - 130,000; Full time

Job summary

CEVA Logistics is seeking a Global Marketing Communication Manager to drive the communication strategy and strengthen market position worldwide. You will lead global MarCom initiatives, partner with product teams, and coordinate campaigns across regions.

Role focuses on brand awareness, lead generation, customer retention, and performance optimization, with a strong emphasis on digital channels and marketing technology.

Qualifications

• Master's degree in Marketing, Communications, Business Administration, or MBA.
• 10+ years of experience in Marketing & Communications in a global/international environment.
• Proven track record in global B2B marketing communication strategies.
• Strong expertise in digital marketing, lead generation, marketing automation, and campaign management.
• Experience managing multi-channel programs across digital, events, PR, and content marketing.
• Strong understanding of marketing technologies, CRM platforms, analytics, and performance measurement.
• Excellent writing, storytelling, and messaging for executive and external audiences.
• Ability to translate complex business challenges into impactful communication strategies.
• Experience working in a matrix/multinational organization.

Responsibilities

• Define and execute the global 360° marketing communication strategy aligned with business objectives.
• Translate priorities into integrated plans across regions, segments, and channels.
• Build and manage annual MarCom plans, budgets, campaign roadmaps, KPIs, and resource allocation.
• Partner with product management, business leaders, and regional marketing teams to align priorities and messaging.
• Design and execute full-funnel digital campaigns supporting brand awareness, lead generation, and customer engagement.
• Drive marketing automation initiatives, including lead nurturing, email campaigns, landing pages, webinars, and ABM programs.
• Optimize SEO, paid media, and digital performance to increase qualified traffic and conversions.
• Ensure robust performance tracking and ROI measurement across all digital activities.
• Lead global stakeholder management and collaborate with senior leadership.

Skills

Global marketing

B2B marketing

Digital marketing

Marketing automation

CRM platforms

Analytics

Education

Master's degree in Marketing, Communications, Business Administration, or MBA

Tools

CRM platforms

Marketing automation

Analytics

CMS

Content marketing tools

Job description

Courbevoie, FRA

CEVALogistics

Communication

Permanent contract

Full Time

CEVA Logistics provides global supply chain solutions to connect people, products, and providers all around the world. Present in 170+ countries and with more than 110,000 employees spread over 1,500 sites, we are proud to be a Top 5 global 3PL.

We believe that our employees are the key to our success. We want to engage and empower our diverse, global team to co-create value with our customers through our solutions in contract logistics and air, ocean, ground, and finished vehicle transport. That is why CEVA Logistics offers a dynamic and exceptional work environment that fosters personal growth, innovation, and continuous improvement.

At CEVA Logistics, weRise inMotion. Your career is always on the move,growingas fast and as far as your ambition takes you. Join a global team ofnearly 200nationalities, shaping the future of global trade, moving essential goods, forging new paths, and pushing boundaries to serve an ever-changing world. The pace is fast, the challenges are real, but the rewards are greater: growth, purpose, and the chance to make a meaningful impact. This is more than a job.It’sa journey on which you rise.

Your role

As Global Marketing Communication Manager, you will drive the communication strategy that strengthens CEVA Logistics' market position, enhances product visibility, and supports business growth worldwide.

Acting as a strategic partner to business lines and product teams, you will lead the development and execution of global marketing communication initiatives that increase brand awareness, generate qualified leads, support customer retention, and accelerate commercial performance. You will ensure consistency of messaging across markets while coordinating campaigns, content, and stakeholder engagement on a global scale.

What are you going to do?

• Define and execute the global 360° marketing communication strategy aligned with business objectives.
• Translate business priorities into integrated communication plans across regions, segments, and channels.
• Build and manage annual MarCom plans, budgets, campaign roadmaps, KPIs, and resource allocation.
• Partner closely with product management, business leaders, and regional marketing teams to align priorities and messaging.
• Design and execute full-funnel digital campaigns supporting brand awareness, lead generation, and customer engagement.
• Drive marketing automation initiatives, including lead nurturing, email campaigns, landing pages, webinars, and account-based marketing programs.
• Optimize SEO, paid media, and digital performance to increase qualified traffic and conversions.
• Ensure robust performance tracking and ROI measurement across all digital activities.

Campaign & Content Management

• Lead integrated multi-channel campaigns combining digital marketing, events, PR, media relations, and thought leadership initiatives.
• Develop global campaign toolkits, messaging frameworks, and content assets for regional deployment.
• Ensure consistency and alignment between corporate, product, and regional communication initiatives.

Marketing Performance & Technology

• Contribute to the evolution of the MarTech ecosystem, including CRM, marketing automation, CMS, analytics, and social media tools.
• Monitor campaign performance and marketing KPIs throughout the customer journey.
• Produce actionable insights, reporting dashboards, and recommendations to support business decisions.
• Drive continuous optimization through testing, analytics, and performance-driven decision-making.

Global Stakeholder Management

• Serve as the global point of contact for marketing communication topics across products, sectors, and business units.
• Lead and support a global network of marketing and communication stakeholders.
• Collaborate with product management, vertical markets, regional teams, and senior leadership to maximize business impact.

Who are we looking for?

• Master's degree in Marketing, Communications, Business Administration, or MBA.
• Minimum 10 years of experience in Marketing & Communications within a global and international environment.
• Proven track record in developing and executing global B2B marketing communication strategies.
• Strong expertise in digital marketing, lead generation, marketing automation, and campaign management.
• Experience managing multi-channel communication programs across digital, events, public relations, and content marketing.
• Strong understanding of marketing technologies, CRM platforms, analytics, and performance measurement.
• Excellent writing, storytelling, and messaging capabilities for executive, commercial, and external audiences.
• Ability to translate complex business challenges into impactful communication strategies.
• Experience working effectively in a matrix and multinational organization.
• Strong business acumen; experience in logistics, freight forwarding, transportation, or supply chain is a plus.
• Fluent English, both written and spoken.
• Experience managing budgets, KPIs, and marketing performance reporting

As a global organization, and as part of the CMA CGM Group, diversity is critical to our business success; only when we can reflect the cultures, languages, behaviors and local knowledge of our customers, we can succeed. By employing people with different experiences and abilities, we expand our knowledge and increase our creativity and innovation.

Please note: Legitimate CEVA Logistics recruitment processes include communication with candidates through recognized professional networks, such as LinkedIn or via an official company email address: [e-mail]. We recommend that you do not respond to unsolicited business propositions and/or offers from people with whom you are unfamiliar.

Information at a Glance

Rise in motion with CMA CGM Group: where ambition meets opportunity.

Join a global team of nearly 200 nationalities, shaping the future of global trade, moving essential goods, forging new paths, and pushing boundaries to serve an ever-changing world.

The pace is fast, the challenges are real, but the rewards are greater: growth, purpose, and thechance to make a meaningful impact. Thisis more than a job. It’s a journey on which you rise.

See how you can rise