Global Brand Strategy Intern — Launch Playbooks

Alan SA.; Paris; Sur place; EUR 13 392 - 18 972; Plein temps

Avantages offerts par ce poste

Flexible Office

Tools & equipment provided

Flexible working hours

Transport benefits

Learning & training opportunities

Coaching and personal growth

Résumé du poste

Alan is seeking a Brand Associate for a six-month internship to support international expansion and scale the brand across markets. You will collaborate with the Creative Director to build structured, reusable playbooks and help shape roadmaps for new country launches.

You will work on brand strategy, localization, and go-to-market sequencing, while contributing to major brand initiatives and events. Fluency in English is required; French is a plus.

Qualifications

• Fluency in spoken and written English; French a plus.
• Strong analytical thinking to frame questions, analyze data and solve problems.
• Strong business and brand sense; understands what makes a launch successful.
• Creative sensibility; comfortable with brand and creative work and collaborating with creatives.
• Solid understanding of marketing fundamentals: positioning, messaging, channels, sequencing.
• Ability to structure high-level briefs into clear playbooks and GTM frameworks.
• Proven execution and collaboration skills across teams and stakeholders.
• Comfort with ambiguity and a growth mindset; proactive in proposing new initiatives.

Responsabilités

• Develop a strategy for brand entry into new markets (M&A, hard launch, or partnerships).
• Interview stakeholders from past expansions to capture learnings.
• Turn learnings into reusable playbooks for future country launches.
• Oversee brand naming, positioning, localization and go-to-market sequencing for each entry mode.
• Lead the health event strategy to build a global brand presence and set a category-defining standard.
• Create a repeatable GTM playbook for future product launches with cross-functional teams.
• Support the Creative Director and track Brand team OKRs with structured progress.

Connaissances

English fluency

Analytical thinking

Brand sense

Creative sensibility

Marketing fundamentals

GTM fundamentals

Execution & collaboration

Versatility

Effective communication

Growth mindset

Description du poste

Alan is seeking a Brand Associate for a six-month internship to support international expansion and scale the brand across markets. You will collaborate with the Creative Director to build structured, reusable playbooks and help shape roadmaps for new country launches.

You will work on brand strategy, localization, and go-to-market sequencing, while contributing to major brand initiatives and events. Fluency in English is required; French is a plus.