Global Brand Growth & Business Development Lead

FashionUnited; Paris; Sur place; EUR 90 000 - 130 000; Plein temps

Résumé du poste

Lacoste is seeking a Marketing & Business Development Manager to drive growth across the Underwear, Loungewear and Socks categories. You will partner with the global VP to shape the global marketing strategy and lead commercial animation across regions.

This intrapreneurial role sits in a dedicated business unit with end-to-end ownership of the categories, from product development to execution, delivering impact on business performance through strategic initiatives and cross-functional

Qualifications

• Bachelor's or master's degree in Business, Marketing or a related field.
• 10+ years' experience in marketing, category management, business development or commercial roles within fashion, FMCG or cosmetics.
• Strong strategic and commercial mindset with excellent analytical skills.
• Proven track record of leading complex cross-functional initiatives and influencing senior stakeholders.
• Demonstrated people management experience with the ability to coach, develop and inspire team members.

Responsabilités

• Strategy, business development & commercial performance: define and execute global category strategy and annual plans.
• Monitor performance across markets and channels; translate insights into strategic actions.
• Prepare COMEX reviews with performance analysis and category updates.
• Lead global go-to-market strategies for underwear, loungewear and socks.
• Trade marketing, wholesale & retail development: build activation plans with wholesale, retail and e-commerce partners.
• Packaging development: lead global packaging strategy and ensure quality across markets.

Connaissances

Cross-Functional Collaboration

Stakeholder Management

Strong commercial acumen

Project Management

Formation

Bachelor's or master's degree in Business, Marketing or a related field

Description du poste

Lacoste is seeking a Marketing & Business Development Manager to drive growth across the Underwear, Loungewear and Socks categories. You will partner with the global VP to shape the global marketing strategy and lead commercial animation across regions.

This intrapreneurial role sits in a dedicated business unit with end-to-end ownership of the categories, from product development to execution, delivering impact on business performance through strategic initiatives and cross-functional