Global B2B Campaign Lead

Accor; Issy-les-Moulineaux; Sur place; EUR 70 000 - 110 000; Plein temps

Résumé du poste

Accor Tech & Digital in Issy-les-Moulineaux seeks a B2B Campaign Manager to own end-to-end global campaigns across CRM, paid media, SEO, events and more. You will coordinate regional hubs, brands, and loyalty teams, ensuring timely delivery and strong ROI.

You will lead cross-functional teams, establish SOPs, monitor KPIs, and deliver post-campaign insights to global leadership. Fluent English and French are required.

Qualifications

• Master’s Degree in marketing and digital marketing from a Business/Marketing school.
• 5-10+ years of experience in digital marketing including B2B campaign management.
• Data-driven mindset with strong analytical and reporting skills.
• Fluent in English and French.
• Excellent cross-team collaboration in a global matrix environment.

Responsabilités

• Campaign orchestration and project management across channels (CRM, Paid Media, SEO, Events).
• End-to-end ownership of global B2B campaigns; coordinate regions, brands, loyalty teams.
• KPI tracking, reporting and performance optimization.
• Data analysis and insights; real-time optimization of campaigns.
• Post-campaign reporting to global and regional leadership.

Connaissances

Campaign management

Cross-functional collaboration

Data analysis

Project management

Communication

Leadership

Formation

Master’s Degree in Marketing & Digital Marketing

Outils

ASANA

Description du poste

Accor Tech & Digital in Issy-les-Moulineaux seeks a B2B Campaign Manager to own end-to-end global campaigns across CRM, paid media, SEO, events and more. You will coordinate regional hubs, brands, and loyalty teams, ensuring timely delivery and strong ROI.

You will lead cross-functional teams, establish SOPs, monitor KPIs, and deliver post-campaign insights to global leadership. Fluent English and French are required.