GEO & SEO Optimization Supervisor

EY UK; Puteaux; Sur place; EUR 80 000 - 110 000; Plein temps

Résumé du poste

EY is seeking an experienced Generative Engine Optimization (GEO) and SEO specialist to lead optimization across EY’s online content ecosystem. You’ll apply governance standards and work with global and local teams to drive adoption of SEO and GEO practices at scale.

The role emphasizes analyzing performance data, diagnosing underperforming content, and guiding content teams and stakeholders to implement improvements for enhanced visibility and AI-enabled discovery.

Qualifications

• 5+ years of experience in SEO, GEO, digital content optimization or related disciplines within large, complex or global organizations.
• Proven ability to execute optimization initiatives, analyze performance data and implement recommendations that improve search visibility, AI discoverability and content performance.
• Experience using platforms such as Conductor, Google Analytics, Google Search Console, Adobe LLM Optimizer, SEMrush, Screaming Frog, ContentKing or similar tools.
• Experience leveraging AI-powered tools, agents and LLMs to support content analysis, optimization, auditing and performance improvement activities.

Responsabilités

• Execute SEO and GEO optimization activities to improve search visibility, AI discoverability and content performance.
• Optimize content for traditional search engines, answer engines and AI-powered discovery experiences, including Large Language Models (LLMs).
• Conduct content reviews and implement optimization recommendations to improve organic performance and discoverability.
• Apply SEO and GEO governance standards, processes and operating model requirements across optimization activities.
• Monitor adherence to approved practices and identify opportunities to improve consistency, adoption and implementation quality.

Connaissances

SEO fundamentals

Technical SEO

AI & LLMs

Analytics platforms

Content publishing workflows

Outils

Conductor

Google Analytics

Google Search Console

Adobe LLM Optimizer

SEMrush

Screaming Frog

ContentKing

Description du poste

EY is seeking an experienced Generative Engine Optimization (GEO) and SEO specialist to lead optimization across EY’s online content ecosystem. You’ll apply governance standards and work with global and local teams to drive adoption of SEO and GEO practices at scale.

The role emphasizes analyzing performance data, diagnosing underperforming content, and guiding content teams and stakeholders to implement improvements for enhanced visibility and AI-enabled discovery.