SEO, GEO Manager

Jobtailor; Courbevoie; Sur place; EUR 80 000 - 120 000; Plein temps

Résumé du poste

Jobtailor seeks an experienced SEO leader to define and drive Ubigis international SEO and GEO roadmap across 14 languages. You will establish standards, identify opportunities, and integrate SEO into product design.

The role requires strong technical, editorial, and international SEO skills, plus the ability to manage multiple markets and agencies, reporting KPIs and results to senior management.

Qualifications

• 5+ years in SEO with focus on international/geo topics
• Experience in ecommerce, travel, SaaS, or digital environments encouraged
• Proven ability to define SEO org models and collaborate with teams
• Experience managing multiple markets and languages
• Strong interest in GEO, AI search, and visibility in LLMS
• Analytical and capable of tracking SEO performance across markets

Responsabilités

• Define and lead SEO & GEO roadmap across priority markets and 14 languages
• Establish international SEO standards, rules and best practices
• Identify and prioritize opportunities: technical, editorial, and GEO-based
• Integrate SEO/GEO considerations into product and page design
• Lead agency tenders, selection and day-to-day oversight
• Define objectives, KPIs, and collaboration models with partners
• Track visibility and performance by market, language, and segment
• Develop GEO strategy across search engines and AI-powered answer engines
• Monitor algorithm changes and associated risks/opportunities
• Contribute to editorial strategy for destination content and guides
• Build and maintain SEO/GEO reporting with GA4, GSC, BigQuery, BI tools
• Present results and recommendations to management

Connaissances

SEO strategy

International SEO

Technical SEO

Editorial SEO

GEO strategy

Agency management

Analytics

Outils

GA4

GSC

BigQuery

Power BI

Looker Studio

Description du poste

• Define and lead Ubigis international SEO & GEO roadmap across its priority markets and 14 languages
• Establish international SEO rules, standards, and best practices
• Identify and prioritize SEO opportunities - technical, editorial, brand authority, and GEO-based based on their business impact
• Integrate SEO/GEO considerations into the design of products, pages, destinations, and website enhancements
• Assess SEO organizational needs and define the operating model across internal resources, specialized experts, and agencies
• Lead agency tenders, selection, and day-to-day operational oversight
• Define objectives, KPIs, and collaboration models with partners
• Turn recommendations into action plans and ensure their implementation
• Ensure the technical health of the website, including hreflang, indexing, sitemaps, canonicals, Core Web Vitals, and structured data
• Safeguard SEO requirements during major changes, redesigns, migrations, and launches
• Monitor Google algorithms and identify risks and opportunities
• Contribute to the editorial strategy for destination content, FAQs, articles, guides, and comparison pages
• Define keyword strategies and semantic coverage
• Develop Ubigis GEO strategy across search engines and AI-powered answer engines
• Track Ubigis visibility, citations, and share of voice against competitors
• Optimize content and website structure to improve citation by LLMs
• Define and lead the authority-building and link-building strategy
• Monitor competitors, SERPs, and changes in search behavior
• Build and maintain SEO/GEO reporting using GSC, GA4, BigQuery, Power BI, and/or Looker Studio
• Track performance by market, language, and business segment
• Lead business KPIs, including organic traffic, CTR, conversions, revenue, and visibility in AI answer engines
• Design, prioritize, and measure SEO/GEO tests
• Regularly present results, insights, and recommendations to management

Requirements

• At least 5 years of SEO experience
• Ideally, experience in an international, e-commerce, travel, SaaS, or digital environment
• Strong experience in technical, international, and editorial SEO
• Experience defining SEO organizational models and collaborating with internal teams and external experts
• Experience managing multiple markets and languages
• Strong interest in GEO, AI search, and brand visibility in LLMs
• Strong analytical skills and experience managing SEO performance