France & Canada Regional Marketing Lead (Remote)

Leica Biosystems; Lille; Remote; EUR 52,000 - 68,000; Full time

Benefits offered by this job

Bonus/incentive pay

Job summary

Leica Biosystems, a Danaher company, seeks a Regional Marketing Manager for France and Canada. This remote role focuses on driving regional growth through strategic field marketing plans, market insights, and cross‑functional collaboration to meet business targets.

The role emphasizes market analysis, campaign execution, and support for product launches across two markets, with a one-year contract and a DBS Launch Excellence framework.

Qualifications

• Experience in field or product marketing within healthcare, medical device, or diagnostics.
• Proven regional marketing experience in France and Canada or international direct markets.
• Experience working with direct commercial teams and executing marketing plans.
• Strong market analysis, strategy development and cross-country campaign deployment.
• Fluent in French and English, written and spoken.

Responsibilities

• Develop and execute field marketing plans driving growth for France and Canada.
• Conduct market research and analyze local trends and segments to identify opportunities.
• Translate market data into actionable insights using MEKKO charts and market models.
• Collaborate with Sales, Commercial, BUs and Marketing Communications to align campaigns and events.
• Support regional new-product launches through DBS Launch Excellence with KPI tracking.

Skills

Field marketing experience

Product marketing experience

Marketing strategy

Market analysis

Bilingual English/French

Tools

MEKKO charts

Market models

Salesforce

Power BI

Job description

Leica Biosystems, a Danaher company, seeks a Regional Marketing Manager for France and Canada. This remote role focuses on driving regional growth through strategic field marketing plans, market insights, and cross‑functional collaboration to meet business targets.

The role emphasizes market analysis, campaign execution, and support for product launches across two markets, with a one-year contract and a DBS Launch Excellence framework.