Founding Product Marketing Manager

Vocca; Paris; Sur place; EUR 90 000 - 140 000; Plein temps

Résumé du poste

Vocca, a healthtech company building AI voice agents for healthcare, is hiring its first marketing leader to structure and execute a go-to-market strategy from the ground up.

You will define ICPs, positioning, and segment messaging, build sales assets, rebuild the website, and own brand and product marketing to accelerate growth.

This role requires 5+ years in B2B SaaS/AI with PMM experience, strong storytelling, and hands-on execution across SEO, content, events, and demand gen.

Qualifications

• 5+ years in B2B marketing, ideally SaaS or AI.
• Strong ICP definition, positioning, and segment messaging.
• Clear storytelling, concise and opinionated.
• Strong visual execution and aesthetics in marketing outputs.
• Deep PMM background with demand-gen experience.

Responsabilités

• Define ICP, structure messaging, and create assets for sales enablement.
• Lead Brand & Product Marketing to orchestrate brand, growth, and hiring.
• Rebuild site and brand presence with content, case studies, and events.
• Launch and pilot acquisition channels with SEO, SEA, PR and ads agencies.
• Build the BPM team with timely hires and scalable structure.
• Own GTM strategy and pipeline, improve website conversion and win rate.

Connaissances

ICP definition

Positioning

Storytelling

Visual design

PMM

Demand generation

Hands-on builder

Leadership

French-English bilingual

Outils

PowerPoint

SEO tooling

Content creation tools

Description du poste

Our team shared’s mission is deploy AI agents to transform how patients and doctors connect

We believe healthcare shouldn’t be defined by missed calls, endless waiting lines, and overwhelmed staff. Patients and professionals deserve better.

Vocca builds AI voice agents that answer every call instantly, schedule and reschedule appointments, and free up staff to focus on what matters most: care.

Already trusted by 3500+ providers, we’re transforming the patient–provider relationship, one call at a time.

Want to shape the future of healthcare?

Join us !

• Discover our company culture and values

• Here is a product Demo

• Meet the team

• Article on our seed round of 5,5M$

Context

Vocca is scaling fast in the healthtech space, helping medical professionals streamline their workflows with AI-powered solutions. To reach our goal of €10M ARR by end of 2026, we need to professionalize our go-to-market approach. Today, our marketing efforts are fragmented, limiting our ability to generate qualified pipeline, communicate our value proposition clearly, and build a recognizable brand. We're hiring our first marketing leader to structure and execute our GTM strategy from the ground up, working closely with our founders and sales team to accelerate growth.

Your Mission

Lay the marketing foundations of Vocca: define the positioning, structure the message by segment, and build the assets that help sales sell better and prospects understand what we do. With the ambition to take the lead of the Brand & Product marketing department and orchestrate brand, growth and future hires.

Expected Outcomes

• Set the positioning and messaging :

  • Define the ICP, pricing and positioning for each market segment (radiology, dental, etc.)

  • Lay the foundations for the US launch (International / PMM): adapt positioning and messaging to the American market and identify go-to-market differences vs France

• Structure sales enablement : video and paper case studies by segment, battle cards and objection handling, commercial decks by segment

• Rebuild the site and brand presence : website redesign, content creation (case studies, blog), structured event presence

• Launch and pilot acquisition channels : Launch and pilot acquisition channels: own the relationship with SEO, SEA, PR and Ads agencies until we hire a dedicated Performance Marketing manager

• Build the BPM team : make the right hires at the right time, structure the function to scale

KPIs / Metrics we expect you to move

• Participate in the strategy + own the pipeline: be a core contributor to GTM strategy and own marketing pipeline creation (marketing-sourced + marketing-influenced), with clear targets and weekly tracking.

• Website conversion: improve conversion rate from visit → demo request, and demo request → customers (in close collaboration with Sales).

• Sales cycle efficiency: improve win rate and speed-to-close (time from first meeting to close), incl. by segment.

• Cross-functional strategic marketing (hands-on): drive and execute strategic initiatives with other teams (Partnerships, co-marketing, growth strategy materials, launches, key GTM assets).

This role is for you if

• Experience: You have 5+ years of experience in B2B marketing, ideally in SaaS or AI, with a strong PMM background

  • You can define an ICP, structure a positioning, and craft a narrative that resonates by segment

  • You have strong storytelling ability: clear, concise, and opinionated

  • You have strong visual execution skills and good aesthetic sensibility

  • You have a deep product culture: you are passionate about well-designed products and have strong opinions on what makes them succeed

• Demand Gen : You understand the main acquisition levers (SEO, paid, content, events), and can effectively manage someone who runs day-to-day execution and proves ROI

• Hands‑on builder: You are structured and rigorous: you know what questions to answer before acting

  • You are structured and rigorous: you know what questions to answer before acting

  • You are comfortable producing assets yourself (decks, case studies, site copy) before hiring a team around you

  • You have led or managed people, and you have the ambition to build and lead a team

• International : You are bilingual in French and English

This role is not for you if

• You need a structured environment

• You are a single-channel specialist (paid only, content only, etc.)

• You prefer to direct without doing and need a team around you to produce directly

Role evolution

This role is designed to grow with the company. In the near term, you will hire and manage a lean team around you (brand, design, content, events) based on priorities. The goal is to become the Head of BPM as the team and the business scale.

Hiring process

• Initial screening (45 min): Talent Acquisition Lead

• Hiring Manager interview (45 min): Eliott (Founder) - deep dive on GTM vision, customer proximity, and cultural alignment

• Business case presentation (90 min): Eliott and Charles - PMM case

• Head of sales (30 min): Alexandre - validation of strategic vision and GTM expertise

• Reference checks: Final validation with previous managers and colleagues

We aim to keep the process within 30 days. You’ll receive continuous feedback throughout.

Why should you join Vocca?

• An entrepreneurial adventure, with a supportive, high-energy, execution-focused team

• A product already live, with delighted customers in a fast-growing market (healthcare automation, voice AI)

• A true scaling phase, with everything still to build

• Real responsibilities from day one

We hire people, not roles.

If you're excited about our opportunities but don't check every box, we'd love to hear from you. Everyone, no matter how underrepresented, should feel free to apply as it can only bring learnings or success. If you identify yourself as a woman: Did you know that research shows women often apply only when meeting 100% of requirements?