Footwear Designer - New Creations – Men's & Energy (F/H)

Lacoste; Paris; On-site; EUR 40,000 - 60,000; Full time

Job summary

A leading footwear brand is seeking a creative and operationally strong Footwear Designer to contribute to the Men’s & Energy category. Responsibilities include end-to-end design ownership, conducting consumer research, and collaborating with multiple teams. Successful candidates will have strong design skills and an understanding of market trends. This position offers an exciting opportunity to impact the future of footwear with innovative designs.

Qualifications

• Strong design skills with a focus on footwear.
• Ability to develop compelling narratives and stories.
• Experience with cross-functional collaboration.

Responsibilities

• Own design creation of new footwear styles.
• Conduct research on consumer behavior and market trends.
• Create and maintain detailed tech packs and product specifications.
• Collaborate with Product Line Management and Development teams.
• Participate in product development and factory trips.

Skills

Creativity

Operational strength

Consumer insight translation

Collaboration

Market research

Tools

3D modeling software

Tech pack creation

Job description

The FootwearDesignerMen’s& Energy– New Creationsplays a key role in shaping the future of Lacoste Men’s Footwear by creating original, culturallyrelevantand commerciallyviablefootwear concepts at the intersection of sport,lifestyleand fashion.

Reporting into the Head ofDesign Men’s & Energy, this roleis responsible forend-to-end design ownership of new creationsfrom consumer insight and concept through execution, developmentalignmentand seasonal delivery.

This role requires a designer who is both highly creative and operationally strong, capable of translating brand DNA into modern footwear propositions while collaborating seamlessly across Product Management,Developmentand Innovation.

KEY RESPONSIBILITIES

1. Design & Creative Ownership

• Own thedesign creationof new footwear styleswithin the Men’s& Energycategory, from early concept through final execution.
• Translate Lacoste’s brand codes into distinctive footwear expressions.
• Developstrong designnarratives, storytelling and product rationale aligned with category and range strategies.
• Deliver high-quality sketches, renderings, concepts that clearly communicate design intent.
• Ensure consistency of design language while pushing innovation,newnessand cultural relevance.

2. Consumer, Culture & Market Insight

• Conduct continuous research into consumer behavior, sport & lifestyle culture, competitors,materialsand construction trends.
• Translate insights into clear creative opportunities for new silhouettes,toolingor material expressions.
• Build compelling mood boards, consumer profiles and concept presentations that inspire cross-functional teams.

3. Product Development & Execution

• Create andmaintaindetailed upper and tooling tech packs, blueprints and 3D modelswhere needed.
• Partner closely with Footwear Development to ensure design intent is preserved through development and production.
• Proactively solve design-to-manufacturing challenges whilemaintainingquality,costand timing targets.
• Manage multiple projects simultaneously whiledelivering againstseasonal calendars and milestones.
• Participate in development and factory trips asrequired.

4. Cross-Functional Collaboration

• Workdaily with Product Line Management, Development, Innovation,Materialsand Marketing.
• Contribute strongly to design reviews,rangepresentationsand milestone meetings.
• Present product concepts with clarity,convictionand adaptability to different audiences.
• Ensure alignment between categories and contribute to a cohesive footwear portfolio.