Footwear Designer - New Creations – Men’s

Laceless Design; Paris; On-site; EUR 60,000 - 75,000; Full time

Job summary

Lacoste is seeking a footwear designer to own the end‑to‑end design of new men’s footwear concepts. You will translate the brand DNA into modern, culturally relevant expressions and drive development from consumer insight through seasonal delivery.

The role requires a highly creative individual who can also operate effectively with Product Management, Development, and Innovation teams to ensure high‑quality outcomes on schedule.

Qualifications

• Experience in footwear design and product ideation.
• Ability to translate brand DNA into footwear concepts.
• Prototyping visuals and communicating design intent clearly.

Responsibilities

• Own the design creation of new footwear styles from concept to execution.
• Translate Lacoste’s brand codes into distinctive footwear expressions.
• Develop design narratives aligned with category strategies and range plans.
• Deliver sketches, renderings and 3D representations for reviews.
• Collaborate with cross‑functional teams to ensure on‑time delivery.

Skills

Footwear design

Concept development

3D modeling

Brand storytelling

Job description

The Footwear DesignMen’s– New Creations plays a key role in shaping the future of Lacoste Men’s Footwear by creating original, culturallyrelevantand commerciallyviablefootwear concepts at the intersection of sport,lifestyleand fashion.

Reporting into the Head of DesignMen’s & Energy, this roleis responsible forend-to-end design ownership of new creationsfrom consumer insight and concept through execution, developmentalignmentand seasonal delivery.

This role requires a designer who is both highly creative and operationally strong, capable of translating brand DNA into modern footwear propositions while collaborating seamlessly across Product Management,Developmentand Innovation.

KEY RESPONSIBILITIES

1. Design & Creative Ownership

• Own thedesign creationof new footwear styles within theMen’scategory, from early concept through final execution.
• Translate Lacoste’s brand codes into distinctive footwear expressions.
• Developstrong designnarratives, storytelling and product rationale aligned with category and range strategies.
• Deliver high-quality sketches, renderings, concepts that clearly communicate design intent.
• Ensure consistency of design language while pushing innovation,newnessand cultural relevance.

2. Consumer, Culture & Market Insight

• Conduct continuous research into consumer behavior, sport & lifestyle culture, competitors,materialsand construction trends.
• Translate insights into clear creative opportunities for new silhouettes,toolingor material expressions.
• Build compelling mood boards, consumer profiles and concept presentations that inspire cross-functional teams.

3. Product Development & Execution

• Create andmaintaindetailed upper and tooling tech packs, blueprints and 3D modelswhere needed.
• Partner closely with Footwear Development to ensure design intent is preserved through development and production.
• Proactively solve design-to-manufacturing challenges whilemaintainingquality,costand timing targets.
• Manage multiple projects simultaneously whiledelivering againstseasonal calendars and milestones.
• Participate in development and factory trips asrequired.

4. Cross-Functional Collaboration

• Work daily with Product Line Management, Development, Innovation,Materialsand Marketing.
• Contribute strongly to design reviews,rangepresentationsand milestone meetings.
• Present product concepts with clarity,convictionand adaptability to different audiences.
• Ensure alignment between categories and contribute to a cohesive footwear portfolio.