Field Marketing Manager

Scaleway; Paris; Hybride; EUR 60 000 - 90 000; Plein temps

Avantages offerts par ce poste

Hybrid work up to 3 days/week

Offices near public transport

Healthy meal service at HQ

Swile lunch perks for regional sites

Well-being & gym support

International environment with English

Résumé du poste

Scaleway is expanding its Field Marketing team to strengthen presence in strategic enterprise accounts in France. You will design and execute B2B field programs across key industries, driving pipeline and accelerating opportunities in collaboration with Sales and Content teams.

You will lead events like ai-PULSE and VivaTech, manage ABM initiatives, and measure ROI across campaigns, webinars, and regional programs.

Qualifications

• 5+ years of experience in B2B Field Marketing or Demand Generation.
• Strong experience in the Tech, SaaS, Infrastructure, or Cloud ecosystems.
• Proven track record in developing and executing impactful B2B field marketing programs and events that generate pipeline and accelerate opportunities.
• Hands-on proficiency with tools like HubSpot, Salesforce, Livestorm, and Strapi.
• Full professional fluency in English with experience in international marketing environments.

Responsabilités

• Build and execute the Field Marketing strategy for designated key industries.
• Lead major events organized by Scaleway, including ai-PULSE and VivaTech.
• Drive and execute regional B2B field marketing programs (webinars, trade shows, field campaigns).
• Support Sales with pipeline generation initiatives and deal acceleration strategies.
• Support Account-Based Marketing (ABM) strategies to increase awareness within target enterprise accounts.
• Collaborate closely with Sales, Partner Marketing, and Content/Communication teams.
• Use HubSpot, Salesforce, Livestorm, and Strapi to execute and track field marketing programs.
• Track, measure, and analyze the ROI and revenue impact of field activities.
• Test new marketing approaches, learn, and iterate to optimize performance.

Connaissances

B2B Field Marketing

Demand Generation

SaaS/Cloud marketing

HubSpot

Salesforce

Livestorm

Strapi

English fluency

Stakeholder management

Cross-functional collaboration

Outils

HubSpot

Salesforce

Livestorm

Strapi

Description du poste

OUR STORY:

Join Scaleway and shape the sovereign cloud of tomorrow !

Our offices are located in Paris, Lille, Toulouse, Rennes, Rouen, Bordeaux and Lyon.

Since 1999, we have been designing secure, sustainable infrastructures aimed at supporting the most ambitious companies.

Historically known for our dedicated servers (Dedibox), we made a strategic shift to cloud computing in 2015. Staying true to our principles of simplicity, flexibility, and technical excellence, we have become one of the leading players in Europe in the sector.

With the rise of artificial intelligence, we have strengthened our commitment, supported by the Iliad Group, which is investing €3 billion to develop a serious, sovereign AI alternative to American and Asian giants.

Every day, thanks to our fast-growing portfolio of cloud and AI products (bare metal, containerization, serverless, AI, etc.), Scaleway proudly serves thousands of customer across the private and public sector, from corporations like France Télévisions or Hachette Livre, to fast-growing startups like Photoroom and Biolevate, to institutions like the City of Copenhagen.

WHY WE NEED YOU ?

Our growth is driving us to strengthen our Field Marketing team and expand our presence within strategic enterprise accounts and key industries in France.

Your mission will be to drive and execute B2B field marketing initiatives across your assigned industries, supporting Sales in pipeline generation and deal acceleration to strengthen Scaleway’s position as a leading European cloud provider.

YOUR FUTURE TEAM

We work in a collaborative and international environment where the diversity of Scalers, combined with a spirit of sharing, helps bring new projects to life every day, advancing our ambitions together.

You will be part of a Field Marketing team of two, soon growing to four, within the broader Marketing and Communications department. The team develops targeted marketing strategies for key industries and strategic accounts in France, leads account-based marketing initiatives (ABM), and delivers major industry events.

Manager information: Leila Munch, Field Marketing Lead - France

YOUR DAILY ROUTINE

• Build and execute the Field Marketing strategy for your designated key industries
• Lead major events organized by Scaleway, including flagship events like ai-PULSE and VivaTech
• Drive and execute regional B2B field marketing programs (webinars, trade shows, field campaigns)
• Support Sales with pipeline generation initiatives and deal acceleration strategies
• Support Account-Based Marketing (ABM) strategies to increase awareness within target enterprise accounts
• Collaborate closely with the Sales organization, Partner Marketing, and Content/Communication teams
• Use HubSpot, Salesforce, Livestorm, and Strapi to execute and track field marketing programs
• Track, measure, and analyze the ROI and revenue impact of field activities
• Test new marketing approaches, learn, and iterate to optimize performance in an evolving market

About You

HARDSKILLS:

• Minimum 5+ years of experience in B2B Field Marketing or Demand Generation
• Strong experience in the Tech, SaaS, Infrastructure, or Cloud ecosystems
• Proven track record in developing and executing impactful B2B field marketing programs and events that generate pipeline and accelerate opportunities.
• Hands‑on proficiency with tools like Hubspot, Salesforce, Livestorm, and Strapi
• Full professional fluency in English with experience in international marketing environments

SOFT SKILLS

• Strong stakeholder management and cross-functional collaboration skills in matrix organizations
• High degree of autonomy, accountability, and pragmatic execution excellencegitאו
• Revenue-driven mindset focused on business impact rather than just event planning
• Highly structured, organized, and able to cut out noise to focus on high-priority initiatives
• Curious, dynamic, and comfortable navigating fast-moving technical markets

WHAT YOU WILL FIND AT SCALEWAY ++++

• Hybrid work: We offer up to 3 days of remote work per week.
• Offices: Our offices are spacious, dynamic workspaces with bold design, conveniently located near public transport. Most of our offices feature outdoor spaces (terraces) and bike parking facilities.
• Dining: Our chef provides a healthy meal service at the headquarters, and breakfast is available across all our sites year-round. Scalers working from regional sites enjoy a Swile card for lunches.
• Well-being commitments: Whether it’s access to a gym, daycare places, or discounted services for caring services, Scaleway is committed to supporting Scalers in maintaining a balanced life.
• International environment: With dozens of nationalities, Scaleway offers a stimulating environment where English is as widely spoken as French.
• Career & Mobility: Our managers value internal mobility, and opportunities to transition to other entities within the Iliad Group are accessible to all Scalers.

Why join the Scaleway adventure?

• A rich and diverse product offering: Scaleway offers over 100 public cloud products in IaaS, PaaS, and AI.
• A cutting-edge technical environment: Scaleway provides modern infrastructures, including high-performance bare metal servers, to tackle exciting technical challenges.
• Commitment to responsible cloud: Scaleway is dedicated to a more responsible cloud, with data centers powered solely by renewable energy since 2017, minimizing our ecological footprint and holding top-level certification.

THE NEXT STEPS …

• Interview with hiring manager, Leila Munch (30 min)
• Use case preparation to understand your technical skills and approach to the role (45 min)
• Use case presentation in front of Leila Munch and Paola Gabriele to validate your expertise (1 h)
• Team interview to deepen discussions and assess your fit with the team (45 min)
• On-site visit in Paris to tour our offices and meet your future colleagues

At Scaleway, we are committed to building an inclusive and respectful workplace where everyone has a fair opportunity to thrive.

All applications are considered with care, regardless of age, gender, sexual orientation, ethnic or social background, religion, disability, or any other characteristic.

We believe great ideas come from everywhere, and everyone which is why you should definitely apply.