EMEA Marketing Lead

Lookout; France; Hybride; EUR 80 000 - 100 000; Plein temps

Résumé du poste

A leading cybersecurity firm is seeking an EMEA Field Marketing Lead to drive go-to-market success across Europe. This strategic role requires 8–10+ years in field marketing within B2B tech, focusing on measurable business outcomes and collaboration with sales and partners. Expect responsibilities for campaign leadership, event management, and regional budget oversight, with significant influence on marketing strategies.

Qualifications

• 8–10+ years of field marketing experience in B2B tech, preferably in cybersecurity.
• Track record of developing regional go-to-market strategies with measurable outcomes.
• Ability to influence deal progression through targeted marketing activities.

Responsabilités

• Own regional GTM strategy aligned with revenue targets.
• Lead integrated campaigns that connect thought leadership and field activation.
• Oversee the regional event portfolio from conferences to executive programs.

Connaissances

Field marketing experience in B2B tech

Understanding of sales processes

Strong executive presence

Fluency in Salesforce, Marketo

Experience in managing partner ecosystems

Description du poste

At Lookout, we believe the human layer is the new attack surface.

As employees rely on mobile devices to stay productive from anywhere, these endpoints have become the entry point for modern cyberattacks. Lookout’s AI-powered security platform is purpose‑built to defend against today’s most dangerous threats—including phishing, social engineering, and account takeovers—targeting your people and the devices they trust.

From protecting against executive impersonation and SMS phishing to empowering SOC teams with real‑time mobile threat intelligence, Lookout gives security teams the visibility and control they need to disrupt the modern kill chain.

About the Role

We’re seeking an EMEA Field Marketing Lead who combines strategic vision with flawless execution. You’ll play a pivotal role in defining and driving Lookout’s go‑to‑market success across Europe—translating corporate priorities into regional growth initiatives that build pipeline, accelerate deals, and strengthen our brand presence among CISOs, security leaders, and key partners. This role requires 30-40% travel across Western Europe.

This is a strategic leadership role for an experienced individual contributor—someone who can operate as the regional lead across Europe, shaping the marketing mix, influencing global strategy, and driving measurable outcomes in partnership with sales, channel, and product teams.

You’ll have autonomy to design, execute, and optimize regional programs that move the needle—whether that’s high‑touch executive experiences, partner co‑marketing plays, or driving a strategic presence at widely attended industry events. Success means owning the full funnel impact: from brand awareness to pipeline contribution.

What You’ll Do

Own Regional GTM Strategy

• Translate global priorities into an actionable regional marketing plan aligned with EMEA revenue targets and account strategies.
• Partner with sales leadership to shape territory‑level plans, integrating events, ABM, partner marketing, and digital tactics for maximum pipeline impact.

Drive Pipeline and Influence

• Lead integrated campaigns that connect thought leadership, executive engagement, and field activation.
• Measure performance by pipeline contribution, conversion velocity, and ROI—not just leads or attendance.

Lead Regional Event & Experience Strategy

• Oversee the regional event portfolio—from anchor conferences (e.g., it-SA, Les Assises) to bespoke executive programs and customer roundtables.
• Ensure every engagement ladders up to strategic objectives, deepens relationships, and advances active opportunities.

Orchestrate Cross‑Functional Alignment

• Act as the connective tissue between marketing, sales, channel, and customer success to ensure unified messaging and seamless execution.
• Influence global campaign design by bringing field insights and regional buyer intelligence to HQ.

Accelerate Partner Co‑Marketing

• Build joint go‑to‑market programs with key distributors, resellers, and technology partners to amplify reach and drive shared pipeline.

Own Measurement and Optimization

• Manage regional budgets, pipeline attribution, and marketing performance metrics with rigor.
• Continuously refine tactics based on data and field feedback to increase ROI and sales efficiency.

What You Bring

• 8–10+ years of field marketing experience in B2B tech—preferably in cybersecurity or enterprise SaaS.
• Track record of developing and executing regional go‑to‑market strategies that drive measurable business outcomes.
• Deep understanding of the sales process, with ability to influence deal progression through targeted marketing activities.
• Strong executive presence and communication skills; able to build trust and alignment across leadership and cross‑functional teams.
• Fluency in Salesforce, Marketo (or equivalent), and marketing analytics for performance tracking and attribution.
• Experience managing partner ecosystems and co‑marketing programs across diverse geographies.
• Highly autonomous, strategic operator—comfortable balancing high‑level planning with hands‑on execution in a fast‑moving environment.

Why Lookout

Join a team that’s redefining how organizations secure their most targeted asset: their people. At Lookout, you’ll have the opportunity to shape regional strategy, drive tangible business impact, and represent a mission‑driven company that’s protecting organizations in an increasingly mobile‑first world.

Ready to lead where the human layer meets the frontline of cybersecurity?