Digital Sales & Training Programs Lead

Lallemand; Blagnac; On-site; EUR 32,000 - 52,000; Full time

Job summary

Lallemand Brewing is seeking a highly commercially minded and organized individual to coordinate online sales development and training programs. Reporting to the Global Marketing Manager, the role focuses on helping customers and distributors adopt digital sales channels and making training programs active and measurable tools for engagement and sales.

The successful candidate will coordinate content production, deployments, and promotions, work with sales teams, distributors, customer service,

Qualifications

• Experience in B2B e-commerce, distribution, with a CRM tool or CDP, on a training platform, in a digital agency, in the brewing sector or in a scientific B2B environment.
• Experience in brewing, fermentation or online training.
• Experience in e-commerce, digital sales or customer adoption.
• Strong organizational and project management skills, with the ability to manage priorities, partners, and deadlines.
• Good business sense and ease in using data and key indicators to improve performance.
• Clear communication in professional English and the ability to work with multiple countries. Proficiency in other languages is an asset.
• A strong interest in beer and brewing is essential.

Responsibilities

• Coordinate the online stores, particularly the US store, and develop digital campaigns with sales teams, distributors and digital partners to boost online sales.
• Support the integration of distributors' online stores, identify barriers to adoption and manage prioritized improvements.
• Coordinate sales journeys and campaigns, track usage, conversion and qualified opportunities, then recommend improvements.
• Coordinate the online training platform for customers and the Siebel Institute programs, from briefing to launch and follow-up.
• Coordinate experts, reviewers, translators and platform teams according to priorities, deadlines and responsibilities.
• Recruit priority audiences and track registrations, activation, completion rates and qualified expressions of commercial interest.

Skills

Online sales coordination

Project management

English communication

Data-driven decisions

Education

B2B e-commerce experience

Tools

CRM/CDP tools

Training platforms

Job description

Lallemand Brewing is seeking a highly commercially minded and organized individual to coordinate online sales development and training programs. Reporting to the Global Marketing Manager, the role focuses on helping customers and distributors adopt digital sales channels and making training programs active and measurable tools for engagement and sales.

The successful candidate will coordinate content production, deployments, and promotions, work with sales teams, distributors, customer service,