Digital Marketing Specialist - Central America - F/H/X

Randstad (Schweiz) AG; Paris; À distance; EUR 50 000 - 70 000; Plein temps

Résumé du poste

A digital marketing firm is seeking a Digital Marketing Specialist to lead initiatives in multiple African markets. The ideal candidate will have proven experience in digital marketing strategies, particularly in the iGaming field. Responsibilities include managing social media campaigns, analyzing performance, and optimizing budgets. Bilingual proficiency in English and French is essential. This is a remote position with a contract length of 6 months, starting ASAP.

Qualifications

• Proven experience in Digital Marketing Strategy in the iGaming field.
• Strong analytical skills and proficiency in performance analytics and social media management.
• Strong project management skills and attention to detail.
• Excellent communication and collaboration skills.

Responsabilités

• Develop and execute digital marketing strategies across channels.
• Manage social media campaigns to enhance engagement.
• Market and promote casino offerings effectively.
• Analyze performance indicators for campaign improvement.
• Oversee the budget with a focus on ROI.
• Research and negotiate deals with vendors and influencers.

Connaissances

Digital Marketing Strategy

Analytics

Social Media Management

iGaming Product Marketing

Project Management

Communication

Collaboration

Bilingual (English and French)

Description du poste

Key Responsabilities

Honoré Gaming is seeking a dedicated professional to take full ownership of digital marketing initiatives across multiple African markets, with potential expansion into LATAM. The ideal candidate will drive customer acquisition for diverse clients by developing and executing comprehensive digital marketing strategies tailored to each market. This role demands a results-oriented individual with the expertise to optimize campaigns, maximize ROI, and adapt strategies to meet client-specific goals and market dynamics.

Main Objective

• Digital Marketing Strategy: Develop and execute strategies to drive traffic, acquire leads, and support retention across digital channels. Optimize campaigns for maximum ROI and alignment with business goals.
• Social Media Management: Create and manage social media strategies to boost brand presence, engagement, and lead generation. Oversee content creation and scheduling to support acquisition and retention.
• Casino Product Marketing: Collaborate with product teams to market and promote casino offerings. Design campaigns to attract and retain players, highlighting the casino’s unique selling points.

Responsibilities

• Digital Marketing: Develop and implement digital marketing strategies to drive online traffic and engagement across all digital platforms.

Social Media

• Manage social media campaigns to enhance brand presence, engagement, and lead generation across all relevant platforms.

Casino Product

• Collaborate with the product team to ensure that casino offerings are effectively marketed and promoted to the right audiences.

Visibility and Performance Management

• Ensure the visibility of websites and improve performance on search engines to drive user traffic.

Performance Analysis

• Analyze performance indicators provided by Eloïse (conversion rate, average bet, revenue, margin, customer value, etc.) and implement innovative solutions for continuous campaign performance improvement.

Budget Management

• Oversee the budget across different channels with a focus on return on investment.

Vendor and Influencer Negotiation

• Research and negotiate the best deals with service providers and influencers (affiliation and sponsorship).

Collaboration with Country Specialists

• Work with country specialists to obtain various contacts, assess the relevance of targeted service providers, and monitor campaigns.

Budget Tracking

• Monitor and manage the budget for all activities.

Reporting

• Draft and present reports on budgeted activities.

Performance Monitoring

• Track and analyze performance, identifying areas for improvement in managed activities.

Innovation Monitoring

• Stay updated on innovations in acquisition marketing and implement actions following a “test and learn” approach.

Conditions

• Contract length : 6 months and extending
• Work location : Remote
• Starting date : ASAP
• Role name : Digital Marketing Specialist - Central America

Skills and qualifications: Proven experience in Digital Marketing Strategy in the iGaming field in Africa. Strong analytical skills and proficiency in performance analytics and social media management. Strong experience in iGaming Product Marketing. Knowledge of iGaming Industry. Strong project management skills and attention to detail. Excellent communication and collaboration skills. Strong English and French language ability.