DESIGN MARKETING MANAGER – RTD & CONVENIENCE

Pernod Ricard España SA; Paris; Sur place; EUR 90 000 - 130 000; Plein temps

Résumé du poste

Pernod Ricard España SA is seeking a Design Marketing Manager RTDs & Convenience to lead all design workstreams for brands and markets. You will transform consumer insights into powerful brand range architectures and packaging systems, ensuring global coherence with local relevance.

You will collaborate with Ops, Legal, Finance, Brand Companies, Markets, and agencies, guiding the design playbook and ensuring consistent brand experiences across territories.

Qualifications

• 8+ years of experience in Marketing roles, FMCG/beverages.
• Experience developing primary and secondary packaging across multiple international markets.
• Strong ability to translate consumer and shopper insights into design solutions.
• Experience in NPD development and building brand range architecture.

Responsabilités

• Lead design workstreams from restages to new VI for all brands and markets.
• Transform consumer insights into powerful brand range architecture and design systems.
• Ensure global brand consistency while honoring regional nuances.
• Collaborate with external agencies, internal teams, and markets to deliver design excellence.
• Oversee budget follow-up and bring strategic design input across initiatives.

Connaissances

Marketing leadership

Packaging design

Project management

Cross-functional collaboration

Budget management

NPD development

Global brand strategy

Stakeholder influence

Formation

Marketing/Design degree

Description du poste

The Ready To Drink (RTD) category is growing exponentially with +20% CAGR expected in the next 5 years. Higher quality product propositions have improved the category image and accelerated growth of RTDs serving an unmet consumer need for convenient drinks. RTDs offer Pernod Ricard an opportunity to recruit new consumers, build loyalty to our spirits brands, drive incremental business.Pernod Ricard has set a significant ambition for spirit based RTDs & Convenience leveraging our spirits brands to offer premium RTD & Convenience propositions. To deliver the ambition, a Global RTD & Convenience Business Unit (GBU) was created on the 1st of July 2021. The scope of the RTD GBU is currently 12 Pernod Ricard brands selected based on their international potential in the RTD category. The innovation scope covers core, adjacent and breakthrough innovation.Reporting to the Global RTD Portfolio & Commercial Director, the Design Marketing Manager RTDs & Convenience leads all design workstreams from restages to new VI, for all Brands & Markets, partnering closely with Ops & Business Acceleration teams, Legal, Finance, Brand Companies, Market Companies and external creative agencies or our internal studio.Experience in transforming consumer and shopper insights into powerful brand range architectures and packaging designs will be key.YOUR RESPONSIBILITIES1. Implement key projects & develop extensions to nurture existing platformsFuel existing platforms with seasonal packs & long-term innovations.Support the expansion in new markets with new flavors & pack formats.2. Lead design development of new strategic innovationsAssess and lead design workstreams aligned with Mother Brands’ strategy.Make sure most recent guidelines are applied and leverage distinctive assets to build global awareness.Deep dive into local competition to ensure relevancy of our innovations.Land strong and future-proof VI, with CI CoE support.3. Provide overall design support & leadershipOnboard & align key stakeholders (Brands VPs, Market CEOs, BU CEO…).Socialize within the team and key stakeholders the principles on how to build a winning RTD design system and our WoW.Bring strategic and creative input (implement processes to smooth design workflow, find the best agencies & implement price matrix, involving Procurement when needed).Ensure thorough budget follow-up (approx. 510K€).In more details, your missions are:Support the Global Director in shaping the long-term marketing ambition, with a clear portfolio strategyTransform consumer and shopper insights into powerful brand range architecture and design systems: both for current and future RTD propositions; both for primary and secondary packaging.Ensure global brand consistency of design while being mindful of different regional nuances (both cultural regulatory and legal).Support the innovation team: packcepts generation, consumer validation.Drive alignment with key stakeholders: Brands, Markets, Crystal.Support the development of an RTD Playbook how to win In RTDs.Act internally as a key go-to contact for all questions related to design expertise.Be the guardian of the RTD portfolio VI strategy – supervising & approving all local workstreams led by local counterparts (Australia, US, etc.) keeping a global overview for optimal global coherence.Build strong relationships with Brand owners to ensure smooth projects delivery and awareness of Brands’ updates (brand world restage…)The role will be partnering closely with external design agencies, internal Operations Team, Business Acceleration, Legal, and Finance, Brand Companies, Regions and Markets.If you recognize yourself in the description below, don't wait to apply!You hold a university degree in Marketing, Design, Business, or a related field.You bring 8+ years of experience in Marketing roles, within FMCG, beverages, or a similarly fast-paced international industry.You have strong experience developing primary and secondary packaging across multiple international markets.You are experienced in innovation development and building compelling brand range architectures.You understand how to translate consumer and shopper insights into impactful design solutions.You are experienced in NPD development and building range architectureYou have excellent project management skills and can successfully lead multiple workstreams simultaneously.You demonstrate strong strategic thinking combined with creativity and design sensitivity.You are comfortable influencing senior stakeholders and driving alignment across diverse teams.You have strong financial awareness and experience managing project budgets.You thrive in cross-functional and international environments.Experience working with or within the US market would be considered a strong advantage.You are collaborative, agile, detail-oriented, and able to navigate ambiguity with confidence.You communicate effectively and inspire others through your vision, passion, and ability to bring ideas to life.Wait, there's more...Our success is built on our people. You'll join a collaborative, entrepreneurial, and international environment where innovation, creativity, and consumer-centricity are at the heart of everything we do. Together, we'll continue to shape the future of premium RTD experiences around the world.Job Posting End Date:Target Hire Date:2026-09-01Target End Date: