Data Marketing Manager (F / H)

Younited Credit; Paris; Hybride; EUR 40 000 - 60 000; Plein temps

Résumé du poste

A leading financial services company in Paris seeks a Data Marketing Manager to lead data-driven marketing strategies. The ideal candidate will have over 5 years of relevant experience, strong communication skills, and proficiency in Google Analytics. This role offers a hybrid work model, 33 days of annual leave, and various employee benefits, fostering a balanced work environment.

Prestations

33 days paid holiday

Meal vouchers

Access to fitness and wellness activities

Hybrid remote work policy

Team building events

Qualifications

• 5+ years in the Data Marketing field, agency or digital marketing team experience required.
• Expertise in Google suite necessary.
• Fluency in English and French expected.

Responsabilités

• Ownership of attribution model and analytics tools.
• Coordinate Data Marketing agency implementation.
• Manage Customer Data Platform for retention and acquisition.
• Build and deliver the roadmap for data projects.
• Steer CRO initiatives with marketing web teams.

Connaissances

Google Analytics 4

Tag Manager

BigQuery

Customer Data Platform management

Communication

Business acumen

Description du poste

At Younited, we believe money allows people to purchase goods & services and realize their dreams, but today’s banking products are opaque & overly complex.Here, we leverage innovation & cutting-edge technology to redefine lending and payment practices, to provide exceptional user experienceMore than a million customers already had access to our instant, simple & transparent credit, and we are just getting started.We both provide credit & payment solutions directly to consumers (Younited Credit / Younited Pay) & via partners (banks, fintech & insurers who wish to develop consumer loan activities and retailers, telcos, e-merchants who wish to offer their customers the simplest method to pay in several times). We also provide budget optimization solutions through “Younited Coach” to all consumers willing to receive personalized recommendations.Our mission is to become your trusted financial partner. In this respect, our strategy aims at promoting more transparency and more inclusiveness to help you achieve financial wellbeing.We are B Corp certified, our social and environmental impact being at the heart of our strategic concerns.So join Younited, the leading instant credit provider for the e‐economy in Europe! Be part of an amazing adventure that is only at its beginning… Some key figures about Younited group :

• Younited operates in 4 European countries and generates nearly 50% of its business outside France.
• Younited employs about 500 Younies in Paris, Rome, Barcelona and Lisbon.Younited is already trusted by prestigious E-merchant and Digital Bank partners among which Iliad, Bouygues Telecom, Microsoft, Bpifrance, Apple, N26, Fortuneo, Smeg and Thermomix. Our 5 corporate values drive our daily job :
• Make it simple : At every level of the customer experience, the organization. Be transparent.
• Act as an entrepreneur : Take ownership, work in teams. Dare to try, accept to fail.
• Innovate or die : Challenge the status quo, no matter how impossible it seems.
• Faster is better : Value speed over perfection. Be aligned on priorities.
• No limit : Shot for the moon, stay humble.We empower passionate problem-solvers to collaborate, innovate and do their best work.We’re building diverse and inclusive teams around the world — because that’s how we create even better experiences for our customers and our partners. And we need your help. So, join us to build tomorrow, today.If you want to know more, click here : 📋Context The Data Marketing Manager is responsible for the Data Marketing scope as part of the Central Marketing team : as such, your job is to put data at the service of Marketing teams in Younited from all countries and all business lines.You will support marketing activity by taking care of campaign tracking across the board, centralising intelligence to transform it into actionable recommendations for the Business teams and building bridges with our Data Science, Analytics Engineers & Data Engineers to support the construction of a winning, data-driven marketing strategy.

Your responsibilites 🚀

Ownership of our attribution model and analytics tools (mainly Google Analytics 4) and its integration to the Younited data stack (bridged by Analytics Engineers) to allow for consolidated marketing performance reporting and cost monitoring

Coordination of our Data Marketing agency (Jellyfish) and our country teams to ensure the implementation of tracking & data collection on all marketing touchpoints & campaigns across all countries in a coherent manner, to monitor customer journeys on the website and the app

Ownership of our recently-internalised Customer Data Platform in a context of a strategy of product diversification, working with CRM / PRM teams to ensure it is well equipped to respond to our retention and acquisition strategy and liaising with Analytics Engineers for its evolutions & operational maintenance

Build and ensure delivery of an ambitious roadmap of data projects with regards to Marketing, in close collaboration with internal Data teams listed above and leveraging external providers when relevant

Steer CRO initiatives coming from Product & Business teams , liaising with the marketing web teams to foster a culture of constant improvement and continuous testing in a coherent global approach

About you 👇

In terms of tools, you are an expert of the Google suite (Analytics 4, Tag Manager, BigQuery) and you have had experience managing a Customer Data Platform

You have solid experience (5 years at least) in the Data Marketing space, either in an expert agency or in a digital marketing team : marketing experience is a must

You have a strong business and marketing acumen while you are at ease with complex technical contexts and work closely with engineering teams

You are an excellent communicator, able to take a step back and communicate efficiently with C-level stakeholders to push decision making in your sense

You are fluent in English and French

Recruitment process 📅 1) A first discussion with our Arthur, our Talent Acquisition Manager, to exchange about the expectations for the job, your motivation and personal fit with Younited values & culture (30’)2) A fit interview with Ricardo, Chief of Staff and acting Head of Marketing (your future manager), to go deeper in the job details and success factors, know more about Younited’s strategy and the team you would be joining into (1h)3) A practical case study in our offices to test your skills applied to a data marketing problematic at Younited with Ricardo and Robin, Staff Data Scientist (1h)4) Last round with Guillaume, our Head of Data (30’)🎁 Other benefits from joining Younited ? -Offices located in the heart of Paris (9th arrondissement)-An international work environment and the opportunity to go on assignments in our offices abroad (Barcelona, Lisbon, Rome)-An entrepreneurial mindset and strong team spirit-Personalized managerial and HR support during onboarding and throughout your Younited journey-A continuous learning environment with access to internal and external training, an e-learning platform, and “Friday workshops” within the Tech team to support everyone’s development-A strong focus on work-life balance-A parenthood charter to support all family-related projects, with key measures-Special leave for major life events, often more generous than legal requirements-A hybrid remote work policy : 2 to 3 days of remote work per week depending on the team, and the option to work fully remotely for one week twice a year- 33 days paid holiday, 8 more than the statutory 25 days (instead of the traditional RTT)-Access to the Wellpass platform (formerly Gymlib) with over 4,000 fitness and wellness activities across France at a discounted rate-Meal vouchers (€10 per day, 60% covered by the company)-Team buildings in France (Summer Party & Winter Party), abroad, and within your team Younited is an Equal Opportunity Employer for any minority, disability, gender identity or sexual orientation. We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.