Customer Marketing Manager - France

LumApps; Paris; Hybride; EUR 70 000 - 90 000; Plein temps

Avantages offerts par ce poste

Hybrid work model

RTT days

Parental leave

Health insurance

Team events

Language courses

Résumé du poste

LumApps is seeking a Customer Marketing Manager for France to drive customer lifecycle initiatives, advocacy, and retention. You will collaborate with Sales, Success, and Product Marketing to translate insights into impactful programmes across onboarding, adoption, engagement, and expansion.

You will build account-based campaigns, manage customer journeys, and track KPIs to demonstrate impact on pipeline and revenue, while working in a Hybrid environment with regional teams.

Qualifications

• 5+ years marketing experience, with at least 2 years in Customer Marketing.
• Tech/SaaS background preferred.
• Native or bilingual French; professional English.

Responsabilités

• Develop lifecycle programmes for onboarding and ongoing engagement.
• Create customer journeys across events, digital and social channels.
• Build customer advocacy and references pipelines.
• Measure and optimize programmes based on data and performance.

Connaissances

Marketing

Customer Marketing

SaaS

Description du poste

LumApps is now more than just an Employee Experience Platform — it is an AI-powered Employee Hub that supports companies in their digital transformation of communication, collaboration, and engagement with their customers, partners, and above all their employees.

Our platform is a proven leader in this dynamic market with a truly unique vision and product. It has been deployed by Fortune 500 clients around the world and is delivering meaningful business benefits. LumApps is identified as a leader in Gartner's Magic Quadrant for Intranet Packaged Solutions as well as in Intranets Forrester Wave, and regularly selected for the French Tech Next40/120 program.

In 2025, LumApps strengthened its leadership position by partnering with Beekeeper, a pioneer in frontline employee experience solutions. This strategic collaboration expands our reach and impact across all types of workers — from HQ to the frontline.

Our mission: To make people feel that they belong and have a purpose.

To create an environment where all employees are engaged and work together towards the same goal. Over 700 leading companies trust our solution to:

Improve the productivity of their teams with our AI-powered Collaborative Experience Platform integrated with both Google and Microsoft collaborative suites,

Transform employees into real ambassadors of their company,

Make employees more efficient and better connected to their peers and relevant information, regardless of their location, with the tools and information they need at their fingertips,

Help companies reduce turnover, accelerate employee onboarding, better collaborate and share knowledge, and even improve their customer experiences.

With a team of over 600 Lumies spread across 11 offices (Lyon, Paris, Lille, Sophia Antipolis, London, Barcelona, Hamburg, Austin, Tokyo, Zurich, Krakow), we support large enterprises all around the world. Over the past year, we have been driving an ambitious phase in our journey under the impulse of our new shareholder Bridgepoint, aimed at propelling us to become the clear leader in our market and shine worldwide in our industry. We are looking for individuals who are excited to actively participate in this transformation.

If these core values sound like you: "be bold, do amazing things", "say what you mean, do what you say", "one team, same mission", "always be evolving".

Team

As part of the revenue-focused Marketing department, you will join a team organized around two complementary functions: Field Marketing and Customer Marketing. Working closely with sales teams, our primary mission is to drive growth across key European markets. The team operates in an environment focused on breaking down silos between acquisition and retention, with a strong emphasis on account-based strategies and high-value sector targeting.

As Customer Marketing Manager for France, you will report into the Senior Director, EMEA Field & Customer Marketing. You will co‑develop and execute our Customer Marketing strategy alongside another Customer Marketing Manager, aligned with EMEA priorities and business objectives. You will build integrated programmes across the customer lifecycle (from adoption and engagement through advocacy, retention and expansion) and continuously identify new opportunities to increase Customer Marketing impact. Working closely with Field Marketing, Customer Success, Account Management, Sales, Product Marketing and other key teams, you will turn customer insights and business priorities into impactful programmes that strengthen customer relationships and drive measurable business outcomes.

*Missions*

Customer Adoption & Lifecycle Programmes

• Develop and optimise scalable customer lifecycle programmes supporting onboarding, adoption and ongoing engagement.
• Use customer insights and behavioural data to identify engagement or adoption gaps and develop targeted programmes to address them.
• Develop and curate relevant customer journeys across events, digital, social, video and other channels.

Customer Advocacy

• Build and manage a pipeline of customer advocates across the French customer base.
• Identify and activate the right advocacy opportunities for each customer, including references, testimonials, case studies, speaking opportunities, peer‑to‑peer conversations and analyst or media opportunities.
• Develop strong relationships with strategic customers Customer Engagement & Community
• Develop high‑value customer engagement programmes, including peer‑to‑peer events, executive roundtables, customer communities and exclusive customer experiences.
• Create opportunities for customers to connect, learn from one another and strengthen their relationship with LumApps.
• Drive customer participation in flagship events and regional programmes.
• Develop customer recognition and gifting initiatives that strengthen relationships with key customers and advocates. Retention & Expansion
• Identify priority customer accounts and develop targeted marketing programmes supporting retention, upsell and cross‑sell opportunities.
• Build account‑based customer marketing plans for strategic accounts, aligned with account priorities and sales objectives. Measurement & Optimisation
• Track KPIs across customer adoption, engagement, advocacy, retention and expansion.
• Measure Customer Marketing's influence on pipeline, revenue and broader business objectives.
• Report on programme performance and customer insights, translating learnings into actionable recommendations.
• Continuously optimise programmes, targeting and investment based on performance data and feedback.

Experience & Skills

• Marketing Experience: 5+ years of total experience in marketing, with at least 2 years specifically focused on Customer Marketing (experience in Field Marketing is a plus for the remaining background).
• Industry Background: Previous experience in the Technology / Software (SaaS) industry is strongly preferred (software focus rather than hardware).
• French: Native or bilingual (C1 level minimum) required for creating and editing customer-facing content.
• English: Full professional proficiency is essential.
• Spanish or Italian: Working knowledge is a plus.

Why You’ll Love Working at LumApps

We’re proud to offer a work environment where people feel supported, valued, and empowered. Here’s a peek at what we offer:

• Hybrid work model – 2 days at the office, 3 days remote
• RTT days – :10 extra days off per year
• Supportive parental leave and family moments — yes, even a Christmas party for your kids !
• Health insurance (ALAN) – 60% covered + full life & disability cover
• Afterworks, team celebrations & seasonal parties
• French & English lessons, professional development & access to Leeto CSE

We aim to celebrate diversity and are committed to creating an inclusive environment for all employees. We encourage applications from candidates of all backgrounds, identities, and experiences.