CRM Marketing Specialist French Speaker (Based in Madrid)

FeverUp; Marseille; Sur place; EUR 40 000 - 55 000; Plein temps

Résumé du poste

A leading digital marketing firm seeks an experienced Digital Marketing and CRM specialist in Marseille. You will develop and execute CRM strategies, improve multi-channel communications, and refine retention strategies. The ideal candidate has 2–3 years of experience in digital marketing, is fluent in both English and French, and has proficiency in Salesforce Marketing Cloud. The position offers a dynamic work environment with numerous perks, including a flexible work schedule and health insurance.

Prestations

40% discount on all Fever events

Home-office friendly and flexible schedule

Health insurance and flexible remuneration

Free food and drinks at the office

Gympass membership

Qualifications

• 2–3 years minimum experience in Digital Marketing and CRM.
• Fluent in English and French, both written and spoken.
• Ability to develop and optimise CRM flows.

Responsabilités

• Manage customer data activation for CRM strategies.
• Develop retention strategies and multi-channel communications.
• Define customer lifecycle and contact strategies.

Connaissances

Digital Marketing

Email Marketing

Salesforce Marketing Cloud

A/B testing

HTML proficiency

Strong analytical skills

Good copy-writing skills

Google Analytics

Outils

Salesforce Marketing Cloud

Mailchimp

HubSpot

Description du poste

About the role

• You will manage the activation of customer data to develop and execute an end-to-end CRM strategy and communications plan leveraging appropriate marketing channels (with specific focus on email push notifications and in-app messages).
• You will continuously refine our multi-channel communications and develop retention strategies to deliver an outstanding customer experience, applying best practices and staying up-to-date with the state of the art.
• You will support the CRM Manager to define the customer lifecycle and help define contact strategies across all customer touchpoints, as well as define key client segments for improved targeting and CRM program effectiveness.
• You will ensure that all campaigns have clearly defined success metrics that are tracked and analysed; all activity should be insight-driven and measurable. You will be the owner of the weekly/monthly reporting and ad‑hoc deep dives.

About You

• 2–3 years minimum experience working in Digital Marketing and CRM across mobile and web environments.
• Experience with Salesforce Marketing Cloud.
• Experience with ESPs (Mailchimp, SendGrid, etc.).
• Proficiency in HTML.
• Good copy‑writing skills.
• Ability to develop and optimise CRM flows to drive revenue.
• Skill in leveraging consumer behavioural, lifestyle, transactional and demographic data to deliver relevant insights.
• Commercially savvy, analytical and data‑driven.
• Experience in A/B testing and dynamic templates.
• Organised, responsible and proactive.
• Ability to prioritise and organise time effectively.
• Capability to sustain a high pace of work.
• Fluent in English and French, both written and spoken.
• Team‑motivating mindset and drive to potentiate teamwork.

Benefits & Perks

• Opportunity to have a real impact in a high‑growth global category leader.
• 40% discount on all Fever events and experiences.
• Base location in the heart of Madrid with possible travel across markets.
• Home‑office friendly and flexible schedule.
• Responsibility from day one, with professional and personal growth.
• Great work environment with a young international team of talented people.
• Health insurance and other benefits, including flexible remuneration with a 100% tax exemption via Cobee.
• English and Spanish lessons.
• Gympass (Wellhub) membership.
• Free food, drinks and fruit at the office.
• Option to receive part of your salary in advance via Payflow.

Key Skills

Digital Marketing, Marketing, Google Analytics, Pardot, HTML5, Mailchimp, Marketing Automation, Salesforce Marketing Cloud, HubSpot, Responsys, Email Marketing, Social Media Management