Creative Lead - Drive High-Impact UA Creatives

MadBox; Paris; Sur place; EUR 70 000 - 100 000; Plein temps

Résumé du poste

Madbox is seeking a Creative Lead to own the creative quality bar and shape the roadmap for high-performance UA creatives. You will lead a team of Creative Producers, guiding visual direction and feedback to drive measurable performance improvements.

Reporting to the Head of Creative Studio, this role offers the chance to build a world-class creative function from the ground up in a fast-growing mobile gaming company. Fluent English is required.

Qualifications

• 5+ years of experience in UA creative production or performance marketing creative direction.
• Strong visual literacy and ability to articulate why a creative works in technical terms.
• Track record of creative decisions leading to measurable performance improvements.

Responsabilités

• Define and own the creative quality bar across all UA formats (video, playable, static).
• Build and lead the creative roadmap—set hypotheses, prioritize concepts, iterate based on performance data.
• Lead and mentor Creative Producers, providing clear visual direction and actionable feedback.
• Analyze creative performance metrics (CPI, IPM, CTR) to inform creative decisions and A/B test strategies.
• Collaborate with the UA team and marketing artists to align creative output with acquisition goals.
• Manage relationships with external creative agencies, ensuring quality and brand consistency.
• Leverage AI tools for ideation, prototyping, and creative analysis workflows.

Connaissances

UA creative production

Performance marketing

Creative direction

Data-driven mindset

Mentoring experience

External agencies

AI tools experience

Fluent English

Outils

After Effects

Blender

Description du poste

Madbox is seeking a Creative Lead to own the creative quality bar and shape the roadmap for high-performance UA creatives. You will lead a team of Creative Producers, guiding visual direction and feedback to drive measurable performance improvements.

Reporting to the Head of Creative Studio, this role offers the chance to build a world-class creative function from the ground up in a fast-growing mobile gaming company. Fluent English is required.