Copywriter

Group AB; Lyon; Hybride; EUR 35 000 - 55 000; Plein temps

Avantages offerts par ce poste

Flexible working hours

Remote work culture

No time cards

Résumé du poste

WP Media, founded in Lyon, France, is seeking a Copywriter to craft engaging, persuasive content for WP Rocket, Imagify and RocketCDN. You will contribute to a remote-friendly marketing team, shaping our voice across emails, web pages, landing pages, and paid ads.

You will report to the Head of Marketing and collaborate with design to translate product features into clear, benefit-led messaging, with flexible hours and an inclusive, global culture.

Qualifications

• Excellent written communication across emails, web, and ads.
• Understanding of consumer psychology to craft persuasive copy.
• Ability to adapt tone across formats (email, web, ads).
• Strong editing, grammar, and proofreading skills.
• SEO knowledge for meta descriptions and on-page optimization.
• Quickly learn our product and translate features into messaging.
• Manage multiple briefs and deadlines with strong organization.

Responsabilités

• Develop a cohesive verbal identity across customer touchpoints.
• Write persuasive copy for emails, webpages, landing pages, and paid ads.
• Continuously optimize copy using performance data and A/B tests.
• Translate product features into clear, benefit-driven messaging.
• Ensure copy quality through editing and proofreading.
• Collaborate with marketing and design to align with brand goals.
• Stay inspired by SaaS trends to bring fresh ideas.

Connaissances

Excellent written communication

Consumer psychology

Tone adaptation

Attention to detail

SEO knowledge

Product understanding

Organizational skills

Curiosity and adaptability

Description du poste

If you're passionate about creating impactful copy, shaping a consistent brand voice, and writing content that delivers real business results, then you might be the perfect fit for our team.

We're looking for a creative and detail-oriented Copywriter to join us and help shape the voice of our three products: WP Rocket, Imagify, and RocketCDN.

Keep reading for more details!

Become Our New Copywriter!

As our Copywriter, you'll create engaging, persuasive, and high-converting content that brings our marketing campaigns to life and strengthens our brand across every customer touchpoint.

In this role, you'll report to the Head of Marketing and become an integral part of our marketing team. We work remotely and are excited to see which new location will join our global team map!

What You Will Be Doing

Your day-to-day responsibilities will include:

• Develop a cohesive verbal identity across all customer touchpoints that makes our products unique and memorable, applying storytelling and persuasion principles to clarify our message and connect with our audience
• Write persuasive, high-converting copy for emails, web pages, landing pages, and paid ads (Facebook, Google Ads) that sells and adds real value to our audience
• Continuously optimize copy based on performance metrics, A/B testing, and customer feedback
• Develop a strong working knowledge of our product and technology to translate features and benefits into clear, accurate, benefit-driven copy
• Ensure the quality and accuracy of all copy through rigorous editing, grammar, and proofreading
• Collaborate with marketing and design teams to ensure copy aligns with broader brand and campaign goals
• Stay inspired by creative trends and campaigns from other SaaS companies to bring fresh ideas and formats to our own copy

What Do You Need To Excel at This Job

• Excellent written communication skills
• Understanding of consumer psychology and persuasive copywriting frameworks to craft messaging that resonates and converts
• Ability to adapt tone and style across formats - email, web, landing pages, and paid ads (Facebook, Google Ads)
• Ruthless attention to detail, with strong editing, grammar, and proofreading skills
• SEO knowledge (keyword usage, meta descriptions, on-page best practices)
• Ability to quickly learn and understand our product and technology, translating features and benefits into clear, compelling messaging
• Strong organizational skills and ability to manage multiple briefs/deadlines
• Curiosity and adaptability - comfortable researching new topics, testing new formats, and learning quickly

• Thrives in a fast-paced environment
  You are a doer, adaptable, and enjoy working in a fast-paced environment where priorities can evolve quickly.
• Previous remote job experience
  Slack will be your virtual office, where all the life of the company takes place.

About us

Founded in 2014 in the beautiful Lyon, France, WP Media is an equal opportunity employer with a distributed team of +45 teammates living around the world.
WP Media is the French company behind successful WordPress plugins like WPRocket and Imagify. WP Rocket is the premium caching plugin for WordPress used by +5,000,000 websites worldwide. Our plugin makes sites go at the speed of light in just a few clicks. Imagify is our free image optimization service, including a free WordPress plugin: we have already optimized more than 19,000,000,000 images!

You will join our remote, global Marketing team and collaborate with talented teammates across multiple countries and time zones. We have flexible working hours & a remote work culture. We value clear communication and encourage everyone to participate actively. We are eager to find out which new country will be added to our distributed team map!

WP Media is part of group.One, a leading European provider of online presence, cloud hosting and digital marketing services.

group.one is a leading European provider of online presence, cloud hosting, and digital marketing services. Over 2 million customers trust us with their online success. Our global team consists of 1 500+ employees operating from nearly 20 locations across 15 countries, with our headquarters in Sweden. Thanks to the support of our partners Cinven and Ontario Teachers' Pension Plan, we are steadily expanding the group's service portfolio and geographical footprint.

Do We Share the Same Values?

Mutual respect, collaboration, and inclusivity.

These are the fundamental values that support our life as a team.

Healthy balance between work and private life.

We encourage our employees to enjoy their family and hobbies with flexible working hours and minimum vacation policy. There are no time cards to stamp, only customers to make happy and friendly teammates to work with! We care about the work you do, not about the hours you sit at your desk.

We like to see each other in person whenever possible.

Every year, we organize a trip with the whole team and spend a week of coworking and fun activities together.

To give you an idea, so far we have traveled to Spain, Portugal, Mexico, Greece and Serbia.

We are committed to an inclusive and safe environment, free from discrimination and harassment.

We welcome talent in all its diversity. Your gender, background, age, beliefs, or personal story do not define your opportunities here—what matters to us is mutual respect, personal appreciation, and creating a workplace where motivation and collaboration thrive. We believe in supporting your personal and professional growth, recognising you as both an individual and a valued team member.

We want to continue to grow with you and why we look forward to getting to know you.

Let us know why you would like to become our Copywriter and why you think you are the person we are looking for.

We can’t wait to receive your application!