Content Strategist: Web, Product & Banking Content

Ayvens; Paris; On-site; EUR 45,000 - 65,000; Full time

Job summary

Ayvens is seeking a Content Specialist to own substantive website, banking environment and app content. You will craft inspiring and clear content for customers, aligning product and service information with the brand voice and customer experience.

You will report to the Marketing Manager and work with ICT, compliance and customer service to ensure accuracy, timely updates and effective content strategies across channels.

Qualifications

• Full-time content professional with a focus on banking/financial services.
• Strong writing and editing skills in Dutch; fluent English as well.

Responsibilities

• Own substantive content for website, banking environment and app.
• Create and publish inspiring, customer-focused content.
• Coordinate between product, service content and customer communications.
• Ensure coherence of content with customer experience and brand voice.
• Collaborate with ICT, compliance, legal and customer service.
• Develop and manage content calendars; support newsletters and social outputs.
• Analyze content performance and optimize strategies.

Skills

AI-driven content generation

SEO

Geography/GEO

Digital accessibility

Content editing (Canva/Photoshop)

Dutch writing

Stakeholder management

Analytical mindset

Proactive and decisive

Education

Marketing Communication degree (HBO/WO)

Job description

Applications are no longer being accepted for this role. You can still review the details below or browse open jobs .

Content Specialist

Paris, Ile-de-France, France · Amsterdam, Noord-Holland, Netherlands

At Ayvens, progress starts with you.

Our ambitions to shape the future of sustainable mobility are powered by our talent. Join us, and get better with every move.

At Ayvens Bank we have an opening for a Content Specialist.

What are you going to do?

As our new Content Specialist , you will be responsible for the substantive content of our website, banking environment, and app. On the other hand, you will be responsible for creating and publishing inspiring and relevant content that resonates with the target audience. You act as the link between product content, service-oriented content, and customer communication, and you ensure coherence between content, customer experience, and inspiration. In addition, you contribute to the marketing activities assigned within our team.

You will report to our Marketing Manager.

Your responsibilities will include:
Web, Product & Customer Content

• Developing, managing, and optimizing structural website content
• Writing and updating content about our savings products and processes, and substantiating and drafting customer requests
• Translating complex information into clear, customer-focused language for service content (emails, FAQs)
• Monitoring content performance based on findability and usage, and identifying opportunities for improvement
• Collaborating with ICT, compliance, legal, and customer service to ensure accuracy and up-to-date content, and to strengthen customer trust and our reliability
• Safeguarding tone of voice, terminology, and consistency across the website, app, and banking environment
• Stepping into the shoes of our target audience and understanding their questions, inspiration, and information needs
• Researching relevant themes and topics, identifying interesting keywords, and incorporating these into the content strategy
• Creating content that helps and/or inspires our target audience, and managing external parties who support us in this
• Executing the content strategy and defining the associated KPIs
• Creating and maintaining the content calendar, driving execution, monitoring deadlines, and contributing to related outputs on our social channels
• Creating personalized newsletters where inspiration and customer experience come together
• Analyzing the effectiveness and impact of the content strategy and adjusting and optimizing it where necessary

Other Marketing Tasks

You will also contribute to the following focus areas:

Customer Experience & Insights

• Collecting insights and acting on them to elevate our services to the next level

Digital Development

• Contributing to our digital solutions backlog and preparing and testing releases

Who are we looking for?

Required Level of Education and Technical Abilities

• A completed HBO or WO degree in Marketing Communication
• Knowledge of AI-driven content generation, SEO, and GEO
• Knowledge of digital accessibility standards
• Ability to edit visual materials using Canva or Adobe Photoshop
• Strong writing skills in Dutch
• Team player with excellent sparring skills and strong stakeholder management abilities
• Analytical and data-driven mindset
• Proactive and decisive

Required Work Experience

• At least 5 years of work experience in a content role, preferably in a complex or regulated environment
• Experience with web content, customer communication, content strategies, content planning, and optimization
• Affinity with financial products

Language Requirements

• Dutch (fluent, spoken and written) – excellent level
• English (fluent, spoken and written)

What do we offer?

We're on this journey together. By investing in professional growth, rewards and incentives, plus plenty of training and experience on the job, we create an inspiring environment for our colleagues that fosters high performance with positive impact.

Enjoy comprehensive rewards and recognition.

We believe in rewarding you holistically, through compensation, competitive benefits and rich development opportunities.

We enable you to reach your full potential by offering you the opportunities and support to reach the next level in your career.

Benefit from a healthy, positive work atmosphere.

We offer a wide variety of benefits to help keep you mentally and physically strong and to find the perfect work–life balance.

Find a shared sense of belonging.

We create an engaging environment where you can be your authentic self and harness your commitment, curiosity and collaboration.

Build a sustainable future.

We’re conscious of our environment and the societies we’re part of and we work together to drive electrification and lead the way to decarbonisation.

Make your Move at Ayvens

Ayvens provides a unique opportunity: the chance to accelerate the transition to electric, lead the way to decarbonisation and shape the industry’s digital transformation. Behind the wheel, our people make the difference, driving us towards our ambitions. Ayvens is home to the best talent in the industry – so if you’re looking for a fulfilling career with positive impact, we’d love to discuss your opportunities with us!

Ready to make your move at Ayvens? Join a global leader in sustainable mobilityand follow @ayvens , @lifeatayvens , and Ayvens on LinkedIn to check out what’s happening at Ayvens!

Our commitment

We’re committed to building a culture where everyone can be themselves and where everyone gets an equal chance to make their journey count. If you’d like to learn more about our DE&I journey – and how you can contribute – please find out more on Career pages of our website.

Why Ayvens?

With over 3.4 million vehicles managed across more than 42 countries, we provide full-service leasing, flexible subscription services, fleet management services and multi-mobility solutions to customers of all sizes, including large corporates, SMEs, professionals, and private individuals. By leveraging our unique position to lead the way to net zero and further shape the digital transformation of the industry, we are well-positioned to meet the evolving mobility needs of our clients and provide them with the solutions they need to thrive.

At Ayvens, we believe that our success is driven by our commitment to customer satisfaction. Our team is dedicated to delivering innovative solutions and technology-enabled services that help our customers focus on their everyday business. We’re committed to sustainable mobility and have made it a core part of our strategy. In everything we do, we’re guided by the principles of authenticity, curiosity, commitment and collaboration. We aim to foster an organisation that's diverse in people and ideas, where everyone can thrive and be themselves, no matter who they are.

Join us on this exciting journey as we continue to enable the transformation towards large scale adoption of sustainable mobility and provide our customers with the solutions they need to succeed. Follow our page for the latest updates, news, and insights.

Ayvens is a global leader in sustainable mobility, offering comprehensive leasing, fleet management, and multi-mobility solutions to enhance connectivity for businesses and individuals.