Content Strategist, EMEA

Aircall; Paris; Hybrid; EUR 70,000 - 95,000; Full time

Benefits offered by this job

Hybrid work

Competitive compensation

International exposure

Job summary

Aircall, a unicorn AI-powered customer communications platform, is hiring a Content Strategist for the EMEA region. This hybrid Paris-based role focuses on building a regional content engine across editorial, video, and social formats, translating global narratives into locally relevant material.

You will own the content strategy for EMEA, identify regional conversations, and collaborate with Creative, Product Marketing, and regional teams to deliver authentic, high-quality content.

Qualifications

• 5+ years in content strategy, content marketing, editorial, video, or related role.
• B2B SaaS experience is required; AI, communications, or sales tech experience a plus.

Responsibilities

• Develop and own the content strategy and editorial plan for EMEA.
• Identify regional conversations, audiences, and content opportunities.
• Create and publish content across editorial, video, social, and campaigns.
• Own the regional organic social calendar and channel execution.
• Develop repeatable video formats from concept to distribution.
• Turn product launches and customer insights into regional content.

Skills

Content strategy

B2B SaaS

Editorial

Video production

Organic social

AI-enabled content

Topic storytelling

Cross-market content

Job description

Aircall is a unicorn, AI-powered customer communications platform used by 22,000+ companies worldwide to drive revenue, resolve issues faster, and scale customer-facing teams. We’re redefining customer communications by bringing voice, SMS, WhatsApp, and AI together into one seamless workspace.

Our momentum comes from a simple idea: help teams work smarter, not harder. Aircall’s AI Voice Agent automates routine calls, AI Assist streamlines post-call work, and AI Assist Pro delivers real-time guidance so people can do their best work. The result is higher revenue, faster resolutions, and teams that scale with confidence.

Aircall is headquartered in Paris, our European HQ, with a strong North American presence anchored in Seattle, our North American HQ, and teams across Madrid, London, Berlin, San Francisco, New York City, Sydney, and Mexico City. We’ve built a product customers love and a business that’s scaling quickly, backed by world-class investors and driven by rapid AI innovation across multiple product lines.

At Aircall, you’ll join a company in motion. We’re ambitious, product-driven, and execution-focused, with visible impact, fast decisions, and real growth.

How we work at Aircall: We’re customer-obsessed, data-driven, and focused on delivering meaningful outcomes. We value ownership, continuous learning, and thoughtful speed. If you thrive in a collaborative, fast-moving environment where trust and impact matter, you’ll feel at home here.

Aircall is looking for a Content Strategist to build the content engine for EMEA and strengthen our relevance in the AI voice agent category across the region.

You will develop the regional content strategy and turn it into a consistent stream of editorial, video, and organic social content. You will identify the topics, formats, voices, and market-specific opportunities that can make Aircall useful, credible, and distinctive across diverse EMEA audiences.

This is a strategic and highly hands-on role. You may bring deeper craft expertise in writing, video, social, or AI-enabled content production, but you should be comfortable moving across formats, from developing an editorial plan and writing a strong point of view to producing a short-form video or responding quickly to a category moment.

You will work closely with Creative, Product Marketing, Integrated Programs, Communications, Demand Generation, regional teams, customers, and subject-matter experts to turn Aircall’s expertise into content that feels locally relevant rather than simply translated.

Key Responsibilities:

• Develop and own the content strategy and editorial plan for EMEA, aligned with Aircall’s global narrative and regional growth priorities.
• Build Aircall’s relevance in the AI voice agent category by identifying important regional conversations, audience questions, market differences, and timely content opportunities.
• Create and publish content across editorial, video, organic social, customer storytelling, executive thought leadership, and campaign formats.
• Own the regional organic social calendar and day-to-day channel execution, including copy, creative coordination, publishing, and audience engagement.
• Develop repeatable video formats and manage production from concept and scripting through editing and distribution.
• Turn product launches, customer insights, events, research, and internal expertise into compelling regional content.
• Adapt global narratives and campaign assets across EMEA while identifying where original market-specific content is required.
• Partner with localization resources to preserve meaning, tone, and creative quality across languages and markets.
• Build relationships with internal experts, customers, partners, and industry voices who can strengthen Aircall’s regional authority and reach.
• Repurpose high-value ideas across formats, markets, and channels to extend their relevance and performance.
• Use AI-supported workflows for research, ideation, drafting, editing, localization, versioning, production, and distribution while maintaining a clear editorial point of view and quality bar.
• Partner with SEO and web teams to improve the discoverability of content across traditional search and AI-powered answer experiences.
• Measure performance across reach, engagement, content consumption, organic growth, category visibility, and contribution to broader marketing programs.
• Apply performance insights and market feedback to continuously improve the regional content plan.

Qualifications:

• 5+ years of experience in content strategy, content marketing, editorial, video, social media, or a related role.
• B2B SaaS experience is required; experience with AI, communications, customer experience, or sales technology is a strong plus.
• Deep hands-on strength in at least one content discipline, writing and editing, video production and editing, organic social, or AI-enabled content operations—with the ability to contribute across the others.
• A portfolio demonstrating original thinking and strong execution across relevant content formats.
• Experience developing content for multiple countries, languages, or culturally distinct audiences and experience translating technical or complex topics into clear, engaging content for business audiences.
• Strong editorial judgment and an instinct for identifying topics that can build category relevance.
• Experience owning content calendars and delivering consistently in a fast-moving environment.
• Practical experience using generative AI and automation to improve content quality, speed, localization, repurposing, or distribution.
• Strong understanding of organic distribution and how content earns attention across social, search, video, and owned channels.
• Ability to work independently while collaborating effectively across creative, product, regional, and go-to-market teams.
• Fluent English and any additional European language skills, on-camera experience, or hands-on video editing capabilities are strong pluses.

This is a hybrid role based in Paris.

Why join us?

• Key moment to join Aircall in terms of growth and opportunities
• Our people matter, work-life balance is important at Aircall
• Fast-learning environment, entrepreneurial and strong team spirit
• 45+ Nationalities: cosmopolite & multi-cultural mindset
• Competitive salary package & benefits

DE&I Statement:

At Aircall, we believe diversity, equity and inclusion – irrespective of origins, identity, background and orientations – are core to our journey.

We pride ourselves on promoting active inclusion within our business to foster a strong sense of belonging for all. We’re working to create a place filled with diverse people who can enrich and learn from one another. We’re committed to ensuring that everyone not only has a seat at the table but is valued and respected at it by providing equal opportunities to develop and thrive.

We will constantly challenge ourselves to make sure that we live up to our ambitions around diversity, equity and inclusion, and keep this conversation open. Above all else, we understand and acknowledge that we have work to do and much to learn.

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