Content Marketing Strategist

CTAIMA; Paris; Hybride; EUR 42 000 - 64 000; Plein temps

Avantages offerts par ce poste

Hybrid role in Paris

International marketing team

Learning & development opportunities

Résumé du poste

CTAIMA recherche un Content Marketing Strategist pour le marché français afin de soutenir la visibilité des marques Provigis et Twind en France.

Vous collaborez avec Head of Brand & Content et les équipes transverses pour créer du contenu engageant multiformat et optimiser le SEO, tout en pilotant les programmes de contenu et l’évolution des processus.

Qualifications

• 3 à 5 ans en Content Marketing B2B.
• Capacité à produire du contenu multi-format.
• Excellentes compétences rédactionnelles et éditoriales.
• Maîtrise des outils IA pour le contenu.

Responsabilités

• Diriger les programmes webinaire de A à Z.
• Rédiger et produire des newsletters récurrentes.
• Créer des lead magnets et contenus gated.
• Gérer planning et création de contenu social.
• Concevoir les pages d’atterrissage pour campagnes.
• Coordonner les podcasts et la post- production.
• Produire des témoignages clients et contenus proofs.
• Concevoir supports marketing (slides, decks, banners).

Connaissances

B2B content marketing

Multi-format content

Writing & storytelling

End-to-end content programs

Ownership & autonomy

Independent work

AI tools for content

French & English fluency

Outils

HubSpot

ClickUp

Figma

Description du poste

Who are we?

At CTAIMA, we help organizations become safer and more responsible through technology and specialized services for contractor management and legal compliance. Today, we support more than 3,500 customers across 30+ countries and continue to grow internationally.

Who are we?

At CTAIMA, we help organizations become safer and more responsible through technology and specialized services for contractor management and legal compliance. Today, we support more than 3,500 customers across 30+ countries and continue to grow internationally.

In France, we operate through Provigis, a leading contractor compliance platform trusted by thousands of organizations to streamline supplier qualification, document management, and regulatory compliance. Alongside Twind, our global contractor and compliance management platform enhanced with AI-powered capabilities, we help companies simplify complex compliance processes, improve workplace safety, and build stronger relationships with their contractor ecosystems.

Our CTAIMA DNA

• Take ownership
• Solve problems
• Put the customer first
• Be enthusiastic
• Prioritize growth

What is the mission of the role?

We are looking for a motivated Content Marketing Strategist with 3 to 5 years of experience to lead content initiatives for the French market.

As part of our Global Marketing team, you will be responsible for developing and executing content and communication strategies that support demand generation and strengthen the visibility of both Provigis and Twind in France. You will play a key role in ensuring our brands show up with clarity, consistency, and relevance across all channels, while contributing to the evolution of content processes and best practices across the company.

You will work closely with the Head of Brand & Content, the Senior Marketing Manager, and cross-functional teams to create engaging content that drives awareness, generates opportunities, and supports business growth.

What will you be doing?

Core Responsibilities

• Own webinar programs end-to-end: planning, messaging, speaker coordination, promotion, execution, and follow‑up.
• Plan, write, and produce recurring newsletters and editorial communications.
• Create lead magnets and gated content to support demand generation initiatives.
• Manage social media planning, content creation, scheduling, and online reputation management.
• Develop landing page messaging and content structures for marketing campaigns.
• Coordinate company podcast production, including preparation, organization, guest management, and post‑production support.
• Produce customer testimonials and other proof‑based content assets.
• Create communication materials such as one‑pagers, presentation decks, banners, and other marketing assets.

Additional Responsibilities

• Contribute to blog and website content creation in collaboration with local and global teams.
• Optimize content for SEO, AEO, and GEO across web and digital channels.
• Support ad‑hoc communication initiatives, including campaign emails and landing page copy.

What are we looking for?

Must‑have

• 3 to 5 years of experience in B2B Content Marketing.
• Proven experience creating multi‑format content for B2B audiences.
• Strong writing, storytelling, and editorial judgment skills.
• Experience managing recurring content programs end‑to‑end.
• A proactive mindset with a high level of ownership and autonomy.
• Ability to work independently, navigate ambiguity, and continuously improve outcomes.
• Hands‑on experience using AI tools to enhance content quality and productivity.
• Professional fluency in French and English.

Nice to have

• Experience with podcast and video production/editing.
• Knowledge of SEO, AEO, and GEO strategies.
• Experience building content systems and AI‑assisted content workflows.
• Social media thought leadership experience.
• Familiarity with HubSpot, ClickUp, and Figma.
• Spanish language skills.

What do we offer?

• Hybrid role based in Paris (12), with a minimum of 3 days per week in the office.
• The opportunity to join an international company serving more than 3,500 clients across 30+ countries.
• A chance to contribute to the growth of both an established market leader, Provigis, and our rapidly expanding platform, Twind.
• Collaboration with an international, multidisciplinary, and highly engaged marketing team.
• A culture that values initiative, ownership, and continuous improvement.
• Continuous learning opportunities and professional development.
• Real impact on brand visibility, demand generation, and the growth of our business in France.