Consultant Confirmé en Gestion de Campagnes CRM (F/H)

VML Enterprise Solutions; Paris; On-site; EUR 45,000 - 65,000; Full time

Job summary

WPP Enterprise Solutions in Paris is seeking a Consultant to support CRM campaign management, optimizing contact strategies, and coordinating marketing campaigns across channels.

You will analyze campaign performance, script CRM workflows, and train teams on CRM and analytics tools while collaborating with retail, banking, and luxury sector clients.

Requirements include 2-5 years of experience and proficiency in Marketing Cloud, Imagino, or Braze, with SQL/HTML/CSS and fluent English.

Qualifications

• 2 to 5 years of experience in marketing campaign management.
• Proficiency in Salesforce Marketing Cloud, Imagino, or Braze.
• Comfortable with SQL and HTML/CSS.
• Fluent in English.

Responsibilities

• Optimizing contact strategies
• Targeting and scripting CRM campaigns in a multi-channel environment
• Configuring campaign workflows
• Coordinating marketing campaigns
• Analyzing feedback and performance of marketing campaigns
• Training on CRM and analysis tools

Skills

Marketing campaign management

CRM campaign optimization

Fluent in English

Tools

Salesforce Marketing Cloud

Imagino

Braze

Job description

WPP Enterprise Solutions designs, builds, and operates the growth systems that competitive businesses rely on. In a world where AI is reshaping how companies drive growth, we lead clients in business transformation and marketing modernization, connecting strategy directly to execution. Our 12,000 experts work within a unified global operating unit across 40+ markets. To support its activities related to CRM campaign management, our Business Unit Data is recruiting a Consultant to assist major market players in retail, banking, insurance, and luxury sectors.

• Optimizing contact strategies
• Targeting and scripting CRM campaigns in a multi-channel environment
• Configuring campaign workflows
• Coordinating marketing campaigns
• Analyzing feedback and performance of marketing campaigns
• Training on CRM and analysis tools

Requirements

• 2 to 5 years of experience in marketing campaign management
• Proficiency in one of the following: Salesforce Marketing Cloud, Imagino, Braze
• Comfortable with SQL and HTML/CSS
• Fluent in English