Cofounder: Product Strategy & Marketing (Early Traction Startup)

Zenna; Paris; Sur place; Confidentiel; Plein temps

Résumé du poste

A pioneering health-tech startup in Paris seeks a Chief Product Marketing Officer to drive growth through user-centric marketing strategies and influencer partnerships. The ideal candidate will have experience in B2C marketing within health or lifestyle sectors and be capable of analyzing user insights to inform strategic decisions. This role offers the opportunity to shape the entire marketing strategy and make an immediate impact in the company's growth.

Prestations

Cofounder-level equity

Flexible budget for resources

Ownership of marketing strategy

Immediate impact opportunity

Qualifications

• Strong ability to understand and segment users, identifying their pain points.
• Experience in health, wellness, or lifestyle products with a successful track record.
• Comfortable using analytics to inform decisions and optimize strategies.

Responsabilités

• Dive deep into user insights and define our ideal customer profile.
• Identify key features that directly address user pain points.
• Analyze and determine the best channels for user acquisition.
• Build relationships with influencers in the health and wellness spaces.
• Own the execution of growth campaigns based on analytics.

Connaissances

User-Centric Marketing

B2C Marketing Experience

Data-Driven Growth

Influencer Marketing Expertise

Strategic Mindset

Description du poste

About Zenna

Zenna is a revolutionary AI-powered brainwave sound technology company, transforming how we care for people living with migraines and headaches. Born out of two decades of neuroscience research, Zenna offers a non-invasive, drug-free solution via a simple mobile app—delivering relief as naturally as listening to music. With hundreds of engaged users and strong organic growth, we’re scaling fast and looking for a strategic marketing leader to help take us to the next level.

Why Join Zenna?

• Massive Market Opportunity: Migraines affect over 1 billion people globally, yet many existing solutions are slow or ineffective.
• Breakthrough Solution: Zenna is at the intersection of neuroscience, AI, and wellness, offering a completely new type of migraine relief.
• Strong Early Traction: Organic growth, a loyal user base, and early investment prove we’ve found product-market fit.
• Innovative Category: Be part of defining a completely new category of digital health that blends wellness with consumer apps.

Requirements

We’re Looking for a Chief Product Marketing Officer

As our Chief Product Marketing Officer, you’ll be at the heart of Zenna’s growth strategy. This role is perfect for someone who can deeply understand our users and their pain points, identify key market segments, and design targeted campaigns that drive acquisition, retention, and engagement. You’ll also have the chance to work closely with influencers and growth partners to expand our reach and ensure we’re solving the right problems for our audience.

What You’ll Do

• Understand Users & Segmentation: Dive deep into user insights, define our ideal customer profile (ICP), and segment the audience for targeted messaging and campaigns.
• Identify Pain Points & Build Features: Work with the product team to identify key features that directly address user pain points and deliver a high-impact experience.
• Choose the Right Channels: Analyze and determine the best channels for user acquisition, from social media to influencer marketing and beyond.
• Influencer Partnerships: Build and manage relationships with influencers in the health, wellness, and migraine spaces to drive growth.
• Run Data-Driven Campaigns: Own the execution of growth campaigns, from testing to optimization, based on analytics and performance metrics.
• Shape Zenna’s Brand & Messaging: Craft the narrative for users, investors, and potential partners, clearly communicating how Zenna is changing migraine care.

What We Value

• User-Centric Marketing: Strong ability to understand and segment users, identify their pain points, and develop tailored marketing strategies.
• Proven Experience with B2C Marketing: Experience in health, wellness, or lifestyle products, with a track record of successful acquisition, retention, and influencer marketing campaigns.
• Data-Driven Growth: Comfortable using analytics to inform decisions and optimize growth strategies.
• Influencer Marketing Expertise: Experience managing and leveraging influencer partnerships to drive growth and engagement.
• Startup DNA: Resourceful, adaptable, and ready to make an immediate impact in a fast-paced environment.
• Strategic Mindset: Balances short-term marketing experiments with long-term brand and product vision.

Benefits

The Offer:

• Equity & Leadership: Cofounder-level equity with the chance to take on a key leadership role as we scale.
• Flexible Budget: Allocate resources as needed for campaigns, operations, and your compensation during the trial period.
• Ownership of Strategy: Shape Zenna’s entire marketing and growth strategy from day one.
• Immediate Impact: We need someone who can start driving meaningful growth from the outset.

Ready to Transform Migraine Care?

If you’re passionate about understanding users, identifying impactful features, and driving growth through strategic campaigns and influencer partnerships, we want to hear from you.

Apply or DM us to help us build the future of migraine relief today!