Chef de Projet Web/Marketing

Captivea Madagascar; Le Bourget-du-Lac; Sur place; EUR 40 000 - 55 000; Plein temps

Résumé du poste

A digital solutions agency in Le Bourget-du-Lac is seeking an experienced project manager to oversee website implementations and digital marketing strategies for clients. The ideal candidate will have at least 3 years of experience in web project management, excellent communication skills, and a solid understanding of SEO and digital marketing techniques. This role involves client support and coordination with technical teams to meet project requirements.

Qualifications

• Minimum bachelor’s degree (Bac +3) in marketing, digital communication, project management, or equivalent.
• At least 3 years of experience in web project management or digital marketing in an agency setting.
• Experience in client support and managing website creation projects.

Responsabilités

• Support clients throughout the implementation or redesign of their websites on Odoo.
• Ensure coordination between technical teams and clients to guarantee compliance with project timelines.
• Conduct analysis and write functional specifications related to client needs.

Connaissances

Project Management

SEO strategies development

Client support

Communication skills

Interpersonal skills

Formation

Bachelor’s degree in marketing, digital communication, project management

Outils

Google Analytics

SEMrush

Description du poste

Activities and Tasks

• Project Management:
• Support clients throughout the implementation or redesign of their websites on Odoo.
• Ensure coordination between technical teams and clients to guarantee compliance with project timelines and requirements.
• Conduct analysis and write functional specifications related to client needs.
• Maintain regular project follow-up and serve as the primary point of contact for clients.
• Digital Strategy:
• Develop and advise on SEO strategies to enhance website visibility on search engines.
• Assist clients with their overall digital marketing strategy (online advertising campaigns, content, social media, etc.).
• Set up and configure performance tracking tools such as Google Analytics, SEMrush, and other analytical tools.

Skills Required

• Minimum bachelor’s degree (Bac +3) in marketing, digital communication, project management, or equivalent.
• At least 3 years of experience in web project management and/or digital marketing in an agency setting.
• Experience in client support and managing website creation projects.
• Technical Skills:
• In-depth knowledge of performance analysis tools such as Google Analytics, SEMrush, and other similar platforms.
• Ability to configure and optimize these tools for optimal marketing use.
• Digital Marketing Skills:
• Expertise in SEO (search engine optimization), with the ability to design effective SEO strategies for clients.
• Comprehensive understanding of digital marketing techniques, including SEM, PPC, email campaigns, social media, and content marketing.
• Interpersonal skills:
• Excellent written and verbal communication skills.
• Ability to understand client needs and translate them into concrete actions.
• Strong interpersonal skills and the ability to work in a team while remaining autonomous.

Nice to have (a plus)

• Experience with Odoo (content management, e-commerce modules, etc.).
• Knowledge of web development (HTML, CSS, JS).
• Proficiency in other marketing and CRM tools.