Chargée de Marketing Opérationnel Rabanne Americas - H/F

PUIG Deutschland GmbH; Paris; Sur place; EUR 45 000 - 60 000; Plein temps

Résumé du poste

A leading international beauty company is seeking an International Operational Marketing Executive in Paris. The role involves contributing to marketing plans, managing brand activities across markets, and ensuring effective communication within teams. Ideal candidates hold a Master's degree in Marketing, possess at least 2-3 years of operational or trade marketing experience, and are fluent in French and English. Strong interpersonal, analytical, and project management skills are essential for success in this dynamic environment.

Qualifications

• At least 2-3 years of experience in operational or trade marketing.
• Experience in the beauty industry is preferable.
• Fluent in French and English; Spanish is a plus.

Responsabilités

• Contribute to the elaboration of the Marketing Plan.
• Manage worldwide brand animation and support local teams.
• Ensure coherence in all marketing strategies across markets.
• Produce Launch Reports and share best practices.
• Conduct CPS analysis for consolidated region figures.
• Gather retail trends to enhance brand visibility.

Connaissances

Operational marketing

Communication skills

Analytical skills

Project management

Leadership

Formation

Master Degree in Marketing

Description du poste

Paris, FR

The International Operational Marketing Executive facilitates the operational & strategic integration between the brand & the markets, ensuring flawless communication between the brand & the markets. He promotes the perspectives of growth for the brand in markets.

1. Contribute to Marketing Plan elaboration

• Have in-depth knowledge of brand performance in the markets to provide starting discussion point with the International marketing development team and assess brand needs
• Follow monthly brand net revenues & sell-out performance for markets
• Elaboration of Annual Brand Performance Book
• Provide feedback & challenge the brand & markets for the next year Marketing Plan
• Help Brand to gather specific market analysis on specific business issues (competition range extensions, retail trends), in order to contribute to resolve marketing plan key decisions (on Promo, GWPs, sets…)
• Responsible for developing Brand and Launch guidelines

2. Manage the worldwide brand animation

• Gather local marketing plans for all markets to have general view of the brand's activities
• Support Local teams in the elaboration and implementation of their landed marketing plans & launch strategies, and follow‑up of the local media plans
• Propose and coordinate tailor‑made/tactical local projects, in a test & learn approach to be then roll‑out in other markets
• Contact point for IMR approvals and requests that are under Brand Team responsibility
• Manage the local requests and assure rest of brand’s team collaboration / validation when required
• Insure the global coherency for all the elements of a 360° strategy (Retail, Digital, communication, development teams)

3. Communication and Coordination

• Coordinate with all internal departments all deliverables related to Marketing plans (Annual Brand book, Launch book, tailor‑made animation guidelines, mock‑ups, lab samples etc.) to assure accuracy, homogeneity and deadlines
• Send Brand communications to markets about Marketing plans, Launch plans updates and retailer’s presentations
• Guarantee market alignment and knowledge exchange by proactively contacting local marketing teams and sharing relevant information

4. Insights and Best Practices

• Produce Launch Reports: consolidating individual reports into a single document
• Cross‑Region fertilization (best practices or special requests) amongst markets
• Aware of specific needs per region (retailer profile, legal restrictions)

5. Operations oriented activities

• CPS analysis: challenge consolidated region figures vs brand expectations. Back & forth with internal teams (marketing development & engineers)
• CPS analysis: referent participant of CPS meeting
• Catalogue maintenance: product line by market and exceptions
• Define Launch guidelines retro‑timing, in accordance with CNP: deadlines and responsibilities

6. Retail Expertise

• Gather retail trends & shopping experience analysis on a regular basis (competition best practices, innovation, art of gifting, animation trends…), to improve brand’s visibility & shopping experience
• Follow‑up of brand’s distribution & permanent visibility template with key markets information

Experience

At least 2‑3 years of experience in operational or trade marketing, in international or local positions, ideally acquired in the beauty industry.

Education

Master Degree, major in Marketing ideal

Languages

• French and English fluent
• Spanish would be a plus.

Competencies

• Strong knowledge of USA/LATAM markets and trends
• Excellent interpersonal and communication skills with strong leadership
• Ability to manage operational project keeping a very strategic and logn‑term vision
• Result‑oriented, self‑starter personality with an interest to propose and test new ideas
• Very curious, polyvalent and autonomous
• Strong analytical and project management skills;
• Flexible and reactive, good management of stress
• Olfactive, Fashion and/or Design sensibility

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