CDI - Senior Copywriter M/W/NB

Publicis Groupe Holdings B.V; Paris; Sur place; EUR 42 000 - 58 000; Plein temps

Avantages offerts par ce poste

Partial remote work

Work Your World: jusqu’à 6 semaines àl

Plus de 30 000 modules e‑learning

Engagement RSE et diversité

Mobilité interne

Résumé du poste

Publicis Luxe recherche un rédacteur créatif polyvalent, capable de définir les concepts et l’édition narrative pour des activations de marque dans le luxe. Vous traduisez des intentions stratégiques en contenus percutants pour des supports variés (film, print, social, CRM, e‑retail).

Vous écrivez des scripts, concevez des contenus transmedia et assurez une tonalité éditoriale ownable tout en collaborant avec les Directors et Planners. Maîtrise de l’anglais souhaitée et autonomie appréciée.

Qualifications

• Conteur né avec des compétences en rédaction et narration efficaces.
• Maîtrise de l’anglais à l’oral et à l’écrit.
• Expérience avec des marques de luxe et leur univers.
• Sens du détail et qualité éditoriale élevée.
• Bonne maîtrise des médias digitaux et des formats transmedia.

Responsabilités

• Définir le concept, la ligne éditoriale et le storytelling pour chaque activation de marque.
• Rédiger des scripts et concevoir des contenus transmedia (film, print, social, e‑commerce, CRM).
• Gérer l’alignement éditorial et assurer la cohérence sur tous les touchpoints.

Connaissances

Storytelling

Anglais courant

Expérience luxe

Rigueur et détail

Polyvalence médias digitaux

Esprit d’équipe

Autonomie

Français opérationnel (plus)

Description du poste

Description de l'entreprise

At Publicis Luxe, we craft unique emotional experiences for Luxury and Lifestyle brands. From Paris, New York, Shanghai, Geneva and Zurich we set new trends in luxury marketing by connecting brand heritage with community interests and pop culture, creating lasting narratives rich in meaning and entertainment.

With a diverse skill set spanning strategy, creativity, and production, we've been forging enduring relationships with prestigious brands for over twenty years.

The agency, made up of over 250 talents, is an eclectic collective of image enthusiasts, brand strategists, social makers, AI experts, creative producers, and more. We have the capability to redefine brand platforms, design and produce integrated campaigns and always‑on content, optimize omnichannel commerce, consumer journeys, and experiences by envisioning innovative services.

www.publicisluxe.com

Descriptif du poste

Working closely with our Creative Directors, Art Directors, and Strategic Planners, you will be responsible for defining the concept (or concepts), editorial line, storytelling, and roll‑out for each strategic brand activation, across every touchpoint. Using your 360° project experience and unique understanding of brand culture, you will translate strategic intentions into relevant, impactful, and disruptive content.

As a versatile and multi‑talented creative copywriter, you will work across a variety of traditional and cutting‑edge media: film, print, social media (from Instagram to TikTok), e‑commerce, and CRM. A gifted storyteller, you’re able to craft strong narratives, write scripts, and design transmedia content roll‑outs across all formats (social media posts, capsule content, e‑retail modules). When necessary, you will build always‑on editorial strategies for brands who are seeking to develop their voice and identity, defining their editorial positioning, content typology, and an ownable tone of voice for a whole ecosystem or specific channels.

Responsabilités

• Intervening upstream in the creative process, exchanging with strategic planning, creative direction, and the client
• Staying involved in the creative process from ideation to execution and post‑production, supervising the creation of assets (for large‑scale productions and smaller, more agile ones)
• Ensuring the quality and coherence of creation across all touch‑points of the customer journey, according to project and brand objectives

Qualifications

• You are a born storyteller with excellent or native English language skills (grammar, syntax, spelling), both written and spoken
• You have a natural taste for and experience working with luxury brands
• You have an eye for detail and have strong communication & presentation skills
• You are fluent in the language and culture of digital and can anticipate the evolution of said media, as well as new formats and trends
• You are a team player and are good at collaborating with others
• You are a proactive and resourceful self‑starter who can work independently
• Professional French language proficiency is a plus!

Informations complémentaires

Why join the team?

When you join Publicis Luxe, you become a part of the Publicis France group, a community of agencies that work together to take on communication challenges.

Publicis France is a leader in the communication and new technology (AI) sectors and positions itself as a mindful pioneer in its industry, having launched initiatives such as Working With Cancer.

We are committed to social and ecological sustainability. By joining the team, you will help us make a difference.

What we offer:

Partial remote work

Work Your World: Work anywhere in the world for up to 6 continuous weeks each year, after one year of employment

Training: Over 30 000 modules accessible via e‑learning, including certifications

"We are Positivers": Responsible communication training for new employees when they join the Group

RSE Active Agencies label

Internal mobility: Thanks to our Power of One, you can advance within the group

Publicis France is recognized for its commitment to disability and workplace health. Two agreements, Handicap and Caring@Work, promote the inclusion and well‑being of employees. The Handicap & Health Mission works daily and leads a network of thirty representatives within the agencies.

To learn more: Publicis France is hiring: give your talent a boost!

Viva La Différence!

This philosophy of Publicis Groupe has always reflected our commitment to diversity and the belief that our people are our greatest asset. We value all singularities, regardless of age, gender, skin color, social background, religion, or sexual orientation. At Publicis, only competence and energy matter.

We encourage all qualified applicants and will be pleased to provide personalized support throughout the recruitment process to any candidate with a disability, who requests it.

Publicis France is committed to equal opportunities and equity for all.

To learn more about us: https://france.publicisgroupe.com/carrieres/