CDI - Digital Copywriter - F/H/NB

Publicis France; Paris; Hybride; EUR 70 000 - 90 000; Plein temps

Avantages offerts par ce poste

Partial remote work

Work Your World: travel jusqu'à 6 sem.

Training: 30,000 modules e-learning

We are Positivers: formation interne

RSE Active Agencies

Internal mobility

Résumé du poste

Publicis Luxe recherche un Brand Content Designer / Native English Copywriter pour rejoindre son Studio Digital Design. Vous concevez, rédigez et optimisez des contenus destinés à l’écosystème digital des marques beauté et fragrance de luxe.

Vous translatez le positionnement de la marque en expériences digitales et assurez la cohérence sur tous les points de contact, en collaboration avec les équipes stratégie, UX et design, à Paris et à l’international.

Qualifications

• Natif anglais avec d’excellentes compétences rédactionnelles, révision et correcting.
• Solide expérience en rédaction digitale, création de contenu et storytelling.
• Capacité à développer du contenu sur plusieurs canaux et points de contact.
• Expérience à concevoir du contenu building et performants.
• Bonne compréhension des principes UX et d’une communication centrée client.
• Adaptation du contenu tout au long du parcours client, de l’éveil à l’advocacy.
• Expérience avec des marques de luxe, beauté, mode, fragrance ou premium.
• Bonne connaissance des codes des marques de luxe et des attentes des consommateurs.
• Expérience sur des marques internationales ou globales est un plus.
• Connaissance du SEO et des pratiques GEO émergentes.
• Familiarité avec les plateformes CRM et programmes d’engagement client.
• Bonne maîtrise des écosystèmes sociaux, e-commerce et eRetail.
• Expérience de mentorat auprès de juniors ou stagiaires.

Responsabilités

• Développer des concepts de contenu et des approches éditoriales pour des campagnes et expériences digitales.
• Traduire les stratégies de marque en récits numériques convaincants.
• Contribuer à l’engagement client sur acquisition, retention et programmes de fidélité.
• Collaborer avec les stratégistes, designers, UX, créatifs et équipes projets pour façonner des expériences de contenu.
• Créer et adapter du contenu sur sites web, plateformes eCommerce, CRM, emails, réseaux sociaux et pages produit.
• Concevoir et rédiger des parcours CRM et des communications lifecycles.
• Concevoir des promotions et contenus de loyauté alignés sur les campagnes saisonnières.
• Produire et superviser du contenu pour les kits digitaux et les actifs globaux.
• Veiller à la qualité, à la cohérence et à la localisation du contenu.
• Écrire un contenu clair, engageant et centré sur la conversion.
• Appliquer les meilleures pratiques digitales pour améliorer l’engagement et la performance.
• Contribuer au SEO et GEO lorsque pertinent.

Connaissances

Native English

Copywriting

Brand storytelling

UX principles

Customer journey

Luxury brands

SEO GEO

CRM platforms

Social media

Mentoring juniors

Description du poste

Description de l'entreprise

At Publicis Luxe, we craft unique emotional experiences for Luxury and Lifestyle brands. From Paris, New York, Shanghai, Geneva and Zurich we set new trends in luxury marketing by connecting brand heritage with community interests and pop culture, creating lasting narratives rich in meaning and entertainment.

With a diverse skill set spanning strategy, creativity, and production, we've been forging enduring relationships with prestigious brands for over twenty years.

The agency, made up of over 250 talents, is an eclectic collective of image enthusiasts, brand strategists, social makers, AI experts, creative producers, and more. We have the capability to redefine brand platforms, design and produce integrated campaigns and always-on content, optimize omnichannel commerce, consumer journeys, and experiences by envisioning innovative services.

www.publicisluxe.com

Descriptif du poste

We are looking for a talented Brand Content Designer / Native English Copywriter to join our Digital Design Studio.

This role is dedicated to the conception, writing, and optimization of customer-facing content across the entire digital ecosystem. You will craft engaging, user-centric, and conversion-oriented copy for luxury beauty and fragrance brands, ensuring consistency across all touchpoints while elevating the customer experience.

You are a storyteller, strategist, and content creator who understands how to translate brand positioning into impactful digital experiences throughout the customer journey.

Responsabilités

Content Strategy & Concept Development

• Develop content concepts and editorial approaches for digital campaigns and customer experiences.
• Translate brand strategies into compelling digital narratives.
• Contribute to customer engagement initiatives across acquisition, retention, and loyalty programs.
• Collaborate with strategists, designers, UX experts, creatives, and project teams to shape integrated content experiences.

Digital Content Creation

Create and adapt content across multiple digital touchpoints, including:

• Brand websites
• eCommerce platforms
• eRetail environments
• CRM programs
• Email marketing campaigns
• Loyalty programs
• Social media activations
• Landing pages and campaign ecosystems
• Product storytelling and PDPs (Product Detail Pages)

CRM & Commercial Animation

• Design and write CRM journeys and lifecycle communications.
• Conceptualize customer engagement programs supporting acquisition, conversion, retention, and re-engagement.
• Develop promotional and commercial animation concepts aligned with brand objectives and seasonal campaigns.
• Create engaging loyalty and membership content.

Digital Kits & Content Production

• Produce and oversee content for digital toolkits and global asset packages.
• Ensure quality, consistency, and scalability of content for international markets.
• Support content localization and adaptation needs.

Content Optimization

• Write clear, catchy, user-friendly, and conversion-focused copy.
• Apply digital best practices to improve user engagement and content performance.
• Contribute to SEO and Generative Engine Optimization (GEO) initiatives when relevant.
• Ensure content remains aligned with customer intent and search behavior.

Qualifications

Required Skills & Experience

• Native English speaker with outstanding writing, editing, and proofreading skills.
• Strong background in digital copywriting, content creation, and brand storytelling.
• Proven ability to develop content across multiple digital channels and customer touchpoints.
• Experience crafting both brand-building and performance-driven content.
• Strong understanding of UX principles and customer-centric communication.
• Ability to create and adapt content across the full customer journey, from awareness to advocacy.
• Experience working with luxury, beauty, fashion, fragrance, or other premium brands.
• Deep understanding of luxury brand codes and consumer expectations.
• Experience working on international or global brands is a plus.
• Knowledge of SEO and emerging GEO (Generative Engine Optimization) practices.
• Familiarity with CRM platforms, customer engagement programs, and loyalty initiatives.
• Good understanding of social media ecosystems, eCommerce, and eRetail best practices.
• Experience mentoring junior team members, interns, or content contributors.

What We Are Looking For

• Curious, culturally aware, and digitally savvy.
• Exceptional attention to detail.
• Strategic thinker with strong creative instincts.
• Collaborative, proactive, and solution-oriented.
• Comfortable working in a fast-paced agency environment.
• Passionate about luxury brands, customer experience, and digital innovation.
• Strong organizational and stakeholder management skills.
• Ability to manage multiple projects and deadlines simultaneously.

Informations complémentaires

Why join the team?

When you join Publicis Luxe, you become a part of the Publicis France group, a community of agencies that work together to take on communication challenges.

Publicis France is a leader in the communication and new technology sectors (AI) and positions itself as a mindful pioneer in its industry, having launched initiatives such as Working With Cancer.

We are committed to social and ecological sustainability. By joining the team, you will help us make a difference.

What we offer:

• Partial remote work
• Work Your World: Work anywhere in the world for up to 6 continuous weeks each year, after one year of employment
• Training: Over 30,000 modules accessible via e-learning, including certifications
• \"We are Positivers\": Responsible communication training for new employees when they join the Group
• RSE Active Agencies label
• Internal mobility: Thanks to our Power of One, you can advance within the group
• Publicis France is recognized for its commitment to disability and workplace health. Two agreements, Handicap and Caring@Work, promote the inclusion and well-being of employees. The Handicap & Health Mission works daily and leads a network of thirty representatives within the agencies.
• To learn more: Publicis France is hiring: give your talent a boost!
• Viva La Différence!
• This philosophy of Publicis Groupe has always reflected our commitment to diversity and the belief that our people are our greatest asset. We value all singularities, regardless of age, gender, skin color, social background, religion, or sexual orientation. At Publicis, only competence and energy matter.
• We encourage all qualified applicants and will be pleased to provide personalized support throughout the recruitment process to any candidate with a disability, who requests it.
• Publicis France is committed to equal opportunities and equity for all.
• To learn more about us: https://france.publicisgroupe.com/carrieres/