Business Development Manager (French Speaking) – TikTok LIVE - Paris

TikTok; Paris; On-site; EUR 80,000 - 110,000; Full time

Job summary

TikTok LIVE France seeks a growth-focused professional to scale the agency partner network. You will own end-to-end agency acquisition, from lead gen to signature, and drive revenue growth while maintaining high quality across the board.

You will define target segments for France, craft compelling value propositions, and test channels to optimize lead generation and conversion. This builder role reports to the Country Manager.

Qualifications

• 3+ years in B2B growth, lead generation, growth marketing, strategy consulting, or a comparable analytical and commercial role.
• Strong analytical rigor: able to structure an undefined problem, design tests, read results, and make decisions from data.
• Demonstrated ownership of a project or business line built from scratch, in a fast-growing company, or an entrepreneurial venture.
• Commercial credibility: able to build a pitch, hold a conversation with a founder or business owner, and close.
• Fluent in French and English, written and spoken.

Responsibilities

• Own agency acquisition end to end, from lead generation and qualification through signature to new agency revenue at 90 days.
• Define and prioritize the target segments for France, identifying which partner profiles are most likely to build agencies that recruit creators at scale.
• Build and test the value proposition and pitch for each segment, using performance data to iterate.
• Design and run channel experiments to source qualified leads, measuring conversion and cost per signed agency to identify what scales.
• Sign the first reference partners in each promising segment and use their results to sharpen targeting and messaging.
• Set the quality standard for new agencies at entry, working with the agency team to ensure new partners start with a strong creator recruitment model from day one.
• Turn validated learnings into a documented acquisition and onboarding playbook that can be scaled and handed over.
• Report performance and insights to France and EU leadership, and inform how the France agency growth function should be structured as it scales.

Skills

B2B growth

Lead generation

Growth marketing

Strategy consulting

Fluent in French and English

Job description

Responsibilities

The LIVE Operations team is focused on building a scalable and high-performing TikTok LIVE ecosystem. By working closely with consumer audiences, creators, and creator agencies, we drive long-term growth through content innovation, monetization enablement, and community development.

TikTok LIVE France has established a strong foundation, with proven creator monetization and growing audience demand. The opportunity now is to scale the creator network ecosystem in France, building the agency partner base that will drive the next phase of creator supply and revenue growth. This is a foundational build with significant room to shape how the market develops.

This role owns the creation of that supply. You will define which profiles of people and businesses can succeed as TikTok LIVE agencies, build and test the value proposition and channels that convert them, and turn what works into a repeatable acquisition motion. Volume matters, but so does quality: you own new agencies through to the revenue they generate, not just to signature. This is a builder role on a strategic priority for France, reporting directly to the Country Manager.

• Own agency acquisition end to end, from lead generation and qualification through signature to new agency revenue at 90 days.
• Define and prioritize the target segments for France, identifying which partner profiles are most likely to build agencies that recruit creators at scale.
• Build and test the value proposition and pitch for each segment, using performance data to iterate.
• Design and run channel experiments to source qualified leads, measuring conversion and cost per signed agency to identify what scales.
• Sign the first reference partners in each promising segment and use their results to sharpen targeting and messaging.
• Set the quality standard for new agencies at entry, working with the agency team to ensure new partners start with a strong creator recruitment model from day one.
• Turn validated learnings into a documented acquisition and onboarding playbook that can be scaled and handed over.
• Report performance and insights to France and EU leadership, and inform how the France agency growth function should be structured as it scales.

Qualifications

Minimum Qualifications

• 3+ years of experience in B2B growth, lead generation, growth marketing, strategy consulting, or a comparable analytical and commercial role.
• Strong analytical rigor: able to structure an undefined problem, design tests, read results, and make decisions from data rather than intuition.
• Demonstrated ownership of a project or business line built from scratch, in a fast-growing company, or an entrepreneurial venture.
• Commercial credibility: able to build a pitch, hold a conversation with a founder or business owner, and close.
• Fluent in French and English, written and spoken.

Preferred Qualifications

• Experience in a two-sided marketplace, creator platform, live streaming, or social platform.
• Experience building an acquisition or partner funnel from zero, including segmentation, messaging, and channel testing.
• Comfort operating with ambiguity and limited process, and building the process as you go.
• Experience working with or inside agencies, MCNs, or talent management businesses

About TikTok

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect - and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day. We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an Always Day 1 mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.