BtoB Digital Marketing Manager (Master Degree, 5 y of XP) - Freelance

Collective.work; Nanterre; À distance; EUR 60 000 - 80 000; Plein temps

Résumé du poste

A major global industrial group is seeking an interim Digital Marketing Manager to cover a maternity leave. This role involves defining digital campaign strategies and supporting various teams while focusing on lead generation for North America and Europe. Candidates should have a Master's degree in Business or Marketing and less than 4-6 years of experience in digital marketing, preferably within an agency. The position can be remote from the US or Canada, or based in Paris.

Qualifications

• Less than 4-6 years of experience in digital marketing.
• Experience working within a digital marketing agency.
• Fluent in English.

Responsabilités

• Define and execute digital campaign strategies.
• Coordinate internal stakeholders across various teams.
• Monitor and analyze campaign performance.
• Support local activation of global campaigns.

Connaissances

BtoB lead generation

Digital marketing strategy

Performance analysis

Stakeholder coordination

Formation

Master's degree in Business / Marketing

Description du poste

Budget: 550

We are looking for profiles with less than 4-6y of experience, with at least a master degree in Business / Marketing, who already worked within a digital marketing agency and who knows about BtoB lead gen.

We're looking for an interim Digital Marketing Manager to join a major global industrial group that manufactures, installs, renovates, and services elevators.

Responsibilities

The assignment is to cover a long maternity leave within the Global Marketing Center of Excellence. Reporting directly to the Global Marketing Director, the role covers all classic responsibilities of a digital marketing manager:

• Defining and executing digital campaign strategies
• Coordinating internal stakeholders (in-house agency, product marketing, sales teams at global and local levels)
• Monitoring and analyzing performance to optimize campaigns and challenge the agency
• Supporting local activation and deployment of global campaigns

Current digital channels include: SEO, SEA, paid social, organic social, direct emailing.

Full remote in the US or Canada, or Paris based

The mission is 100% in English, with a strong focus on lead generation campaigns for North America and Europe (and to a lesser extent, Southeast Asia) — meaning daily interactions with native or fluent English speakers.

• Expected duration: Until end of July 2026
• Start: ASAP