Brand lead

H Company; Paris; Hybrid; EUR 120,000 - 180,000; Full time

Benefits offered by this job

Health insurance

Meal vouchers

Transport benefits

Job summary

H Company is seeking a Head of Brand to lead the brand relaunch, define positioning and messaging, and own the Brand pillar of marketing. You will partner with Leadership, Product, Research, Sales, and PR agencies to make H a top enterprise AI brand in France, then the US.

You’ll shape a pragmatic visionary brand voice—bold yet precise—while ensuring it resonates with CTOs and builders across markets and channels.

Qualifications

• 5+ years leading brand, marketing or communications for a B2B SaaS tech company.
• Led a brand repositioning or relaunch end to end with measurable impact.
• Experience building awareness among enterprise decision-makers and measuring it.

Responsibilities

• Lead the brand relaunch: foundations, positioning, identity, tone of voice and messaging house.
• Shift the narrative from founders to product, value and customer outcomes.
• Build brand systems that adapt by market (France, UK, US) while maintaining coherence.
• Design and enforce brand guidelines across touchpoints: website, decks, events, product, recruiting.

Skills

Brand leadership

Strategic storytelling

Stakeholder management

B2B SaaS marketing

Cross-market strategy

Executive communication

Team building

Tools

Cision

HubSpot

Job description

About H:

H Company is a next-generation AI research and product company pioneering the future of autonomous, agentic AI. Founded to build intelligence that acts, H Company is creating the foundational infrastructure for autonomous AI systems that drive real-world outcomes across industries.

About H:

H Company is a next-generation AI research and product company pioneering the future of autonomous, agentic AI. Founded to build intelligence that acts, H Company is creating the foundational infrastructure for autonomous AI systems that drive real-world outcomes across industries.

The Role

Today, H is known for its story: its founders, its funding rounds, its press. We want it to be known for its value. Your mission is to make H one of the top 3 brands that large-enterprise decision-makers think of in enterprise AI, in France first, then in the US.

You will be our first Head of Brand, and the owner of the Brand pillar of our marketing strategy, alongside Growth and Product Marketing. You'll take over a brand foundation that is being shaped right now (positioning, identity, messaging house) and turn it into a brand that holds for the next five years in a market that reinvents itself every quarter.

Our brand stance is that of a pragmatic visionary: bold on vision, precise and evidence-led on capability. You'll be the guardian of that balance, making sure every piece of work speaks the language of the boardroom and holds up to the scrutiny of a CTO/builder.

You'll work hand in hand with leadership, Product, Research, Sales, our FDE teams and Communications, and with our external brand and PR agencies.

What You'll Do

Lead the brand relaunch (Foundations)

• Take ownership of the new brand platform: positioning, identity, tone of voice and messaging house, and drive its rollout internally and externally.
• Turn our convictions into a story that is ours: what we believe, why we exist, what makes our approach to enterprise problems unique.
• Build a brand system that flexes by market (France, UK, US) without losing coherence, and that separates our two registers: a bold "vision voice" and a precise "capability voice".
• Set and enforce brand guidelines across every touchpoint: website, decks, events, product, recruiting.

Shift the narrative (Reputation)

• Move the public conversation about H from founders and funding to product, value and customer outcomes.
• Make trust a brand signal: reliability, ownership, resilience and our research-first approach (we own our models, we are not a wrapper), carried through proof rather than claims.
• Co‑own reputation with Communications: Brand defines the positioning, Communications amplifies it through PR and executive voice.

Build awareness where our buyers are (Awareness)

• Design the brand plan that puts H in front of large‑account decision‑makers: flagship events, recurring PR moments, ecosystem programmes, content and campaigns.
• Prepare and lead the brand side of our US launch.
• Partner with Growth so awareness turns into qualified relationships and pipeline.

Earn authority (Authority)

• Grow H's thought leadership around the execution gap in enterprise AI and "AI that actually works".
• Lead strategic sponsorships and labels (e.g. Institut Polytechnique de Paris, our Resilient AI label) and partnerships with academics and consulting firms.

Build the function

• Manage brand budget and agencies (brand studio, freelancers).
• Ensure brand integrity
• Track and show the awareness impact

What We're Looking For

• 5+ years in brand, marketing or communications, including for a B2B Saas tech company
• You have led a brand repositioning or relaunch end to end, from strategy to rollout, and can show what it changed.
• You have built awareness among enterprise decision-makers, and you have measured it (brand tracking, share of voice, consideration).
• You understand deep tech well enough to translate it for a board without dumbing it down, and to defend it in front of engineers.
• You are as comfortable with a CEO and a leadership team as with a brand studio or a PR agency, and you know how to brief, challenge and arbitrate.
• You think in systems and act in details: a clear strategy, a sharp eye for craft, and a bias for shipping.
• Fluent English is required; French is a strong plus.

You Might Be a Great Fit If...

• You have built a brand in an emerging category, where the words themselves were still being defined.
• You have worked across Europe and the US and know how a story needs to flex from one market to the other.
• You care about proof: case studies, customer voices and numbers matter more to you than slogans.
• You are low ego and high ownership, and you like building a team and a function from the ground up.

Location

Paris/London, hybrid: 3 days a week on average in our office (8 rue Sainte-Cécile, 75009) or with customers. Regular travel to London and the US.

What we offer

• Join the early days of one of Europe's most ambitious AI companies, and shape how the world sees it.
• Real ownership: a seat at the table with leadership and a function to build.
• A team of world-class researchers, engineers and operators who ship.
• Competitive salary and equity.
• Benefits: health insurance, meal vouchers, transport