BDR et field marketing specialist (Alternance)

Nextlane; Paris; À distance; EUR 35 000 - 45 000; Plein temps

Résumé du poste

A growing technology firm in the automotive sector is seeking a Business Development Representative to generate and qualify leads. The role involves managing leads from marketing operations, conducting cold calls, and collaborating with various teams to optimize sales processes. Ideal candidates are native in Dutch and fluent in English, with strong communication skills and experience using CRM tools. This position offers remote work flexibility and numerous development opportunities.

Prestations

Remote Work: Up to 3 days a week

Digital meal voucher

Continuous Learning opportunities

100% reimbursement of public transport subscriptions

Qualifications

• Must be native in Dutch and very fluent in English.
• Ability to collaborate in a diverse and dynamic environment.
• Experience with CRM tools is advantageous.

Responsabilités

• Generate and qualify leads for Account Managers.
• Handle leads from marketing operations.
• Conduct cold calls for lead generation.
• Control quality of information in CRM.
• Translate marketing operations into Flamant.

Connaissances

Sales mindset

Strong communication skills

Excellent organization

Fluent English

Native in Dutch

Outils

Salesforce

HubSpot

Description du poste

🌐 About Us

At Nextlane, we don’t just develop software solutions – we create the future of the automotive industry.

We are a company that combines advanced technology with a clear vision: simplifying and digitizing every step of the automotive customer journey, empowering manufacturers and dealerships to thrive in a constantly evolving market.

We believe in the value of every team member, offering opportunities for you to develop and contribute to meaningful solutions.

So… What does it mean to be a #Nextlaner?

• Be part of a growth-oriented culture.
• Collaborate with colleagues from all over the world.
• Believe in the Power of ideas and the diversity of thought.
• Be committed to provide an environment where you can learn, grow, and collaborate on projects that make a global impact.

Our success is measured not just by results, but also by the growth and satisfaction of those who are part of our company.

At Nextlane, you’ll have the opportunity to innovate, push boundaries, and work on solutions that are transforming the automotive world.

📋 Context of the position

Creation of a new business unit in the Go-to-market structure in 2024. In order to accelerate its growth, the Group wants to consolidate its lead generation and processing activities (outbound and inbound).

When it was launched, this BU comprised 3 BDR posts: 1 for France (and French-speaking countries), 1 for Spain and 1 for Germany (and German-speaking countries). Building on our success, we’re looking for a student on a work-study contract to take charge of the Benelux region.

In addition to the conventional BDR role, he or she will have a (simplified) field marketing role for the Benelux region. He/she will translate marketing operations into Flamant (French already available for the Walloon region). He/she will also learn to use tools such as HubSpot. The candidate must speak Flamant (native) and English; French would be appreciated.

🎯 Main missions

• Handle leads from marketing operation (website, webinars, mailing, events…)
• Lead generation by cold calls operation
• Qualification / data enrichment (contacts)
• Control quality of information in our CRM (Salesforce)
• Translation of marketing operations into Flamant
• Helping to create and develop the BDR business unit (processes, tools, methods)
• Creating operations: identifying the target and the message in collaboration with the sales team and the marketing team
• Monitoring the effectiveness of operations (creating and improving dashboards in collaboration with the sales operation team and CRM fields needed to refine analyses)
• Analyzing the conversion funnel and suggesting areas for improvement to boost performance.
• Supporting the training of new recruits

In short, to participate in the co-construction of the Business Unit. The main objective of the Business Development Representative (BDR) is to generate and qualify leads for Account Managers or sales specialists who will go on to meet the needs identified.

In some cases, they may even go as far as making a sale. Various means and tools are used to achieve this :

- Cold calls: a message and a target are defined, and calls are made, emails written, etc., in order to awaken a desire to find out more. When the exercise is successful, the result is an appointment in the diary of sales and the prospect.

Backed up by marketing campaigns or webinars (inbound and outbound), the BDR contacts, qualifies the contact and works on the need in order to generate qualified appointments (either by video or in person).

In order to carry out this mission successfully, the BDR carries out data qualification campaigns (knowing the contact and having the right contact details). It’s a rich and highly formative job. Learning to build a relationship through effective communication, without a physical meeting, requires mastery of a number of techniques and teaches resilience. This know-how is recognized and appreciated, and gives you natural and privileged access to sales positions. You will learn how to use a fundamental tool in the Sales world, namely CRM. At Nextlane, we use the world’s number 1 and most widely used CRM, Salesforce.

The BDR works with the product team, the marketing team and the sales team, giving you a 360° view that’s rich in learning.

Main interfaces with other teams / departments

• Marketing Team
• Sales Team
• OEM Team
• Product Team

🕵️ ♂️ What We are Looking For :

• Languages: Native in Dutch and very fluent English. French is a bonus.
• Communication: Strong communication skills, both verbal and written.
• Technical Skills: Sales mindset. Experience with CRM. Excellent organization.
• Interpersonal Skills: Ability to collaborate in a diverse and dynamic environment.

🤝 Our Recruitment Process :

• 20-minute introductory meeting with our Talent Acquisition Specialist.
• Conversation with our Hiring Manager to learn more about the project, the role, and to assess your technical skills.
• Last meeting with our VP Marketing.

💎 What We Offer :

We understand that flexibility and trust are essential for our teams. Here are some of the benefits we offer :

• 🏡 Remote Work : Up to 3 days a week!
• 🍱 Digital meal voucher : card (face value of 11 euros).
• 🚇 Premium offices and Locations.
• 📚 Continuous Learning : Access to our internal platform for continuous development.
• 🚇 100% reimbursement of your public transport subscriptions (up to €150 / month).

🌍 Diversity, Inclusion & Belonging

At Nextlane, we are committed to creating a space where everyone feels valued and respected. We firmly believe that diversity in experiences and backgrounds strengthens our culture and drives innovation.

• Support for people with disabilities. If you need any adjustments during the recruitment process, let us know so we can provide the best possible experience.
• Equal opportunities for all : We welcome applications regardless of age, gender, origin, disability, or any other characteristic protected by law.

Join Nextlane and become part of the technological revolution in the automotive industry.

Discover why we are a great place to develop your talent!