BALENCIAGA - Social Media Project Manager - APAC area (F/H)

Balenciaga S.A.; Paris; Sur place; EUR 45 000 - 70 000; Plein temps

Résumé du poste

A leading fashion house is seeking a Social Media Project Manager to enhance its digital presence in Asia. The role involves strategizing communication on platforms such as WeChat and Weibo while collaborating with various teams. Ideal candidates possess strong experience in the luxury sector and are adept at navigating Asian social media landscapes.

Qualifications

• 5 years experience in fashion/luxury or creative/entertainment industry.
• Strong knowledge of Asian social platforms.
• Ability to communicate effectively in English and Mandarin is a plus.

Responsabilités

• Manage and improve Balenciaga's presence on Chinese and APAC platforms.
• Develop social media communication plan for management.
• Coordinate with local digital and merchandising teams.

Connaissances

Knowledge of Chinese social platforms

Expertise in social media platforms

Excellent communication skills

Analytic spirit

Innovative thinking

Description du poste

Summary

About us

Cristóbal Balenciaga founded the House in 1917 in his home of Spain. In 1937, he established the brand in Paris, designing its collections there until 1968. Cristóbal Balenciaga had a reputation as a couturier of uncompromising standards and was referred to as "the master of us all" by Christian Dior and as “The Couturier of the Couturiers” by Gabrielle Chanel. The ultra-modern shapes were trademarks of the house.
While the brand’s identity is firmly rooted in its highly conceptual prêt-à-porter collections, its leather goods, footwear, and accessories experience worldwide success as well. Among the archetypal products of the House are its handbag collections. A new focus on the development of Balenciaga ready-to-wear collections for men was quickly established as highly successful.
Since October 2015, Demna has designed both men’s and women’s collections as the artistic director.
The Balenciaga House, part of the Kering group since 2001, is one of the most influential names in fashion.
We are currently seeking a Social Media Project Manager who will report to the Head of Social Media.

Job Description

Your opportunity

Pilot the Asia social media eco-system of Balenciaga in direct collaboration with the Head of Social and Digital Director.

How you will contribute

• Manage &improve Balenciaga's presence on Chinese platforms: WeChat, Weibo, RED, Tmall and on APAC platforms: LINE TW, LINE TH, LINE JP,
• Compose the social media communication plan on a weekly basis for top management/artistic director on his/her dedicated plaforms,
• Development & animationof Balenciaga WeChat X-In-One Miniprogram by bringing new and fast-forward ideas,
• Planning coordination with local digital and merch teams (weekly meeting and follow-up) and support media team on 360° operation,
• Coordination with image team and follow-up of local content creation,
• Competitors benchmark in order to find key and strategic market opportunities to improve Balenciaga’s visibility,
• Data follow-up and strategic improvement according to performances.

Who you are

• A professional with 5 years in a similar position in fashion/luxury industry or creative/entertainment industry,
• A person with a strong knowledge of Chinese and Asian social platforms,
• An expert on social media platforms, english speaker with excellent communication skills. Mandarin is a plus,
• A professional with an analytic spirit, force of proposal, eager to suggest innovative ideas.

Why work with us?

Balenciaga is committed to thriving your professional development within the House or in the Kering group. We empower leaders to create, build and sustain high performing teams that excel in execution. We guide every employee to reach their full potential in a stimulating and fulfilling workplace environment.

Diversity Commitment

Balenciaga is committed to fostering a diverse workforce. We believe that diversity in all its forms - gender, age, nationality, culture, disability, sexual orientation… - enriches the workplace and our client experience. As an Equal Opportunity Employer, we welcome all applications and select our talents based on competencies and in alignment with our brand behaviors. Setting people for success is what we live for. It is part of our interview process to discuss with you how to excel in our company.

Job Type

Regular

Start Date

2025-06-02

Schedule

Full time

Organization

BALENCIAGA S.A.S.