B2C Marketing Project manager - (M/W/X)

Veepee; Paris; On-site; EUR 70,000 - 100,000; Full time

Job summary

Veepee in Paris is seeking a Marketing Operations professional to develop impactful B2B2C campaigns and oversee cross-country projects across our European platforms. You will work with Growth, Data Science, UX, CRM and Agency teams to boost activation, optimize performance and enhance the member experience.

You will analyze product performance, define strategies for events and products, track KPIs and deliver concrete action plans using tools like Boom, Mixpanel, Microstrategy and Neolane.

Qualifications

• Data-driven with ability to deduct insights and develop strategies.
• Proven project management experience.
• Marketing knowledge including consumer behavior and digital marketing.
• Fluent in English, both spoken and written.

Responsibilities

• Develop impactful B2B2C campaigns and lead cross-country projects.
• Track KPIs per project and collaborate with analytics teams.
• Coordinate events and products with a B2B2C approach across platforms.
• Collaborate with Growth, Data, UX, CRM teams to improve member experience.
• Provide operational support and action plans for campaigns.

Skills

Data-driven

Project management

Commercial mindset

Marketing knowledge

Consumer trends

MS Office & G Suite

Veepee tools

English proficiency

Tools

Boom

Mixpanel

Microstrategy

Neolane

Job description

Pioneer of online flash sales since 2001 and key player in European e-commerce, Veepee collaborates with over 7,000 brands to offer highly discounted products available for a limited time. Operating across various sectors, including fashion, home, wine, travel or beauty… Veepee achieved a turnover of 3.3 billion euros incl. VAT in 2024 and employs 5,000 staff members across 10 countries.

JOB DESCRIPTION

• Within the Marketing Operations team, reporting to the Head of B2C Strategy & Projects, your main missions will be to develop impactful B2B2C campaigns and lead transversal projects delivering value across our B2C platforms
• You will be responsible for multiple projects or business scopes across all countries of the Group

TASKS

• B2C strategy: You own (analyze, develop the strategy & follow-up) key offer mix & daily attractivity topics across B2Cs
• Offer mix topics & Daily attractivity topics :
• B2C Activation & Animation Plan

Veepee Products & Business

• Analyze the performance of Veepee products/business across European platforms and propose strategic and operational action plans to boost performance and identify growth levers (visibility, communication, etc.)
• Launch and support new and existing Veepee businesses and products across our European platforms
• Coordinate the preparation and launch of Veepee business events and products using a B2B2C approach, adapting them by platform as needed
• Provide operational support for these events and products with a concrete action plan and timeline
• Track all relevant KPIs per project to optimize campaign and activity performance
• Work closely with the B2C Marketing Analysts to define strategies for Veepee events/products based on performance analysis

Digital Member Experience

• You collaborate with multiple teams (Growth, Data science, UX, the Agency, CRM, etc) to improve homepage & tab performances and enhance member experience
• Express improvement needs for tools, processes, and features on the homepage/tabs (A/B testing, benchmarking, new modules)
• Work on the member journey : what are objectives & strategies per entry point, how to navigate on veepee, how to improve member experience on Veepee, B2B2C inputs on the Welcome process
• Share business objectives and inputs with UX and data teams to improve algorithm personalization and member experience

Help guarantee operational excellence in the member experience and contribute to developing corrective actions or new ideas to improve related performance

Analyze project performance and propose action plans to optimize KPIs

• Data expertise: You use data to develop and improve our B2C strategy
• Collaboration with other teams: You collaborate and communicate with key stakeholders on your topics across teams & B2C countries

MUST HAVE skills

Technical skills

• Data-driven & strong analytical skills (perform analysis, deduct insights, develop strategies)
• Project management
• Commercial mindset & understanding of brand environments
• Marketing knowledge (consumer behavior, digital marketing, copyrighting, etc. )
• Consumer mindset & understanding of consumer trends
• Proficiency in computer tools, mainly Microsoft Office Suite & G Suite
• Master in Veepee tools (Boom, Mixpanel, Microstrategy, Neolane, etc.)
• Professional fluency in English (spoken & written)

Behavioral skills

• Data-driven
• Creative and innovative thinking
• Business and result oriented with an analytical mindset
• Proactivity and agility, ability to find solutions
• Attention to detail, organizational and prioritization skills
• Strong oral and written communication skills
• Strong interpersonal skills
• Persuasive abilities and capabilities to unite and motivate

All our positions are open to people with health conditions or impairments.

We are convinced that it is up to you to define the way you work, to develop yourself and to progress. At Veepee we guarantee that you can just be yourself! For the service of diversity and inclusion, Veepee is committed to reviewing all applications received on an equal basis.

COMPANY

For more information about our ecosystem : https://careers.veepee.com/en/home-page-en/

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