APPRENTICESHIP - Growth Marketing Project Specialist (M/F/X)

American President Lines; Paris; Sur place; EUR 12 000 - 19 000; Plein temps

Résumé du poste

CMA CGM in Paris is seeking an Apprenticeship Growth Marketing Project Specialist to join the Growth Marketing team. You will work on user acquisition, retention and engagement across publishing, streaming content and apps.

You will develop dashboards, analyze performance, and partner with Product, Platforms, SEO and Technology to grow audiences and visibility in app stores via ASO and SEA.

Qualifications

• Educational background in Digital Marketing, Business School or University.
• Curious, rigorous and analytical with strong problem-solving skills.
• Good understanding of the digital ecosystem.
• Strong interest in current affairs and the media industry.

Responsabilités

• Analyze and monitor performance of websites, apps, CTV and external platforms.
• Develop dashboards to track audience, engagement, acquisition and retention.
• Provide reports and in-depth analyses to business teams and editorial departments.
• Recommend and implement audience growth strategies in collaboration with cross-functional teams.

Connaissances

Curious

Rigorous

Analytical

Problem-solving

Formation

Digital Marketing / Business School / University

Description du poste

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APPRENTICESHIP - Growth Marketing Project Specialist (M/F/X)

Date: 24 Aug 2026

Location: Paris 75, FR

Company: CMA CGM

RMC BFM Group, the third-largest private media group in France, offers a rich editorial offering combining high-quality continuous news coverage, both national and regional, with a wide range of entertainment content.

Within RMC BFM’s Growth Marketing team, you will play a key role in user acquisition, retention and engagement.

Your responsibilities

Digital Performance Management:

• Analyze and monitor the performance of various platforms: websites, applications, CTV and external platforms, as well as different verticals (publishing, streaming).
• Develop tools and dashboards to track objectives and KPIs, including audience, engagement, acquisition and retention.
• Measure the impact of implemented initiatives.
• Provide reports and in-depth analyses to business teams and editorial departments, enabling them to adjust their strategies based on performance results.

Audience Development & Acquisition:

• Recommend and implement audience growth strategies in collaboration with cross-functional teams, including Product, Platforms, SEO and Technology.
• Implement app growth levers such as SEA and ASO.
• Monitor acquisition campaigns focused on traffic and app growth.
• Optimize the visibility of our applications across app stores (App Store, Google Play, etc.) through ASO (App Store Optimization) initiatives.
• Provide recommendations to improve the visibility and conversion rate of app store listings: keywords, visuals, descriptions, etc.
• Identify and activate new growth opportunities to increase visibility and engagement around the Group’s content, products and programs.
• Develop concrete and innovative action plans to maximize the impact of marketing campaigns.
• Ensure that marketing initiatives are aligned with growth objectives and audience expectations.

Profile

• Educational background in Digital Marketing, Business School or University.
• Curious, rigorous and analytical, with strong problem-solving skills.
• Good understanding of the digital ecosystem.
• Strong interest in current affairs and the media industry.

Would you like to develop your growth marketing skills within a major media group and make a tangible contribution to its digital challenges?

Apprenticeship: 1 or 2 years

Location: Paris 15th arrondissement

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