APPRENTICESHIP - Assistant Digital Performance Project Manager (M/F/X)

American President Lines; Paris; Sur place; EUR 12 000 - 19 000; Plein temps

Résumé du poste

RMC BFM Ads recrute un(e) Assistant Digital Performance Project Manager en alternance à Paris. Vous intégrez l’équipe Partnerships & Business Development et soutenez la gestion de projets de performance, y compris le déploiement de campagnes et l’optimisation des résultats.

Vous êtes étudiant en Master marketing/digital avec des connaissances en analytics, tracking, ad servers, Facebook Ads, CMS et HTML. Vous faites preuve d’esprit d’équipe et d’initiative dans un environnement média dynamique.

Qualifications

• Étudiant(e) en Master (Bac+4/5) en marketing ou digital.
• Connaissance d'outils web: analytics, tracking, ad servers, Facebook Ads, CMS et HTML.
• Bonnes compétences interpersonnelles et capacité à travailler avec divers interlocuteurs.

Responsabilités

• Mettre en œuvre des projets de performance, contenus et leads.
• Déployer des campagnes organiques et payantes sur native, social, display, emailing et search.
• Analyser et optimiser les performances: reporting, A/B tests et revues client.
• Contribuer à des projets de développement commercial et proposer des idées.
• Effectuer une veille concurrentielle dans un marché en évolution.

Connaissances

Analytical mindset

Interpersonal skills

Proactive

Team player

Formation

Master's degree (Bac+4/5) in marketing/digital

Outils

Analytics

Tracking

Ad servers

Facebook Ads

CMS

HTML

Description du poste

APPRENTICESHIP - Assistant Digital Performance Project Manager (M/F/X)

RMC BFM Ads represents and markets powerful media brands, including some of the most iconic: BFM, comprising BFMTV, BFM Business and BFM Locales; RMC, comprising RMC Découverte, RMC Story, RMC Life and RMC Sport; as well as Brut. and La Tribune, which inform and entertain 60 million French people every month.

These media brands cover a wide range of areas, including 24/7 national and local news, sport, business, technology, history and discovery, while maintaining a strong, close relationship with their audiences.

Responsibilities

As part of the digital performance marketing activity, you will join the Partnerships & Business Development team, whose objective is to grow the advertising sales house’s revenue.

Within this dynamic team, you will be supported by a Project Manager, and your responsibilities will include:

• Implementing performance projects, including content, services, and lead generation
• Deploying organic and paid media campaigns for these solutions across native, social, display, emailing, and search channels in order to achieve the defined KPIs
• Analysing and optimising the performance of campaigns and solutions, including reporting, statistics, A/B testing, and client reviews
• Contributing to business development projects and proactively suggesting new ideas
• Conducting ongoing competitive intelligence in a rapidly evolving market

Profile

You are currently studying at Master's level, Bac+4/5 equivalent, specialising in marketing or digital, such as marketing, account management, project management, product management, or a related field.

You have knowledge of web tools such as analytics, tracking, ad servers, Facebook Ads, CMS, and HTML.

You have excellent interpersonal skills and are able to adapt to a wide range of stakeholders.

You are proactive and identify with our values: initiative, curiosity, rigour, responsiveness, and entrepreneurial spirit.

You are passionate about media, new editorial formats, and social media.

You have a strong interest in analysis and figures.

Dynamic and energetic, you also enjoy working as part of a team.

Would you like to grow in a stimulating environment at the heart of media and digital? Join us and contribute to the development of innovative projects within RMC BFM Ads.

Contract Details

• Two-year apprenticeship
• Start date: September 2026
• Location: Paris 15th arrondissement

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