Senior Product Manager, Platform group

smartlyio; Helsinki; On-site; EUR 90,000 - 130,000; Full time

Job summary

Smartly, a leading AI-powered ad technology company, seeks a Senior Product Manager for the Media Platform group. You will own end-to-end product areas, launch the next generation of Triggers, and drive product adoption across advertisers and platforms.

You will collaborate with engineers, channel PMs, and large advertisers, owning the product roadmap, discovery, and go-to-market strategies to deliver measurable business impact.

Qualifications

• 5+ years of product management experience in B2B SaaS.
• Experience working cross-functionally without a lead title to gain alignment.
• Proven track record of leading high-impact products and driving growth.
• Strong leadership with cross-functional collaboration.
• Experience launching successful software products and features.
• Background in a technically complex domain such as digital advertising.
• Proficiency in data analysis and handling large datasets.
• Bachelor's or Master's degree in a related field.
• Ability to work from the Helsinki office at least 3 days per week.
• Excellent English and willingness to travel internationally.

Responsibilities

• Stay close to customers to define product priorities and problems to solve.
• Lead discovery, including user research and prototype testing.
• Own the product roadmap and prioritization with engineering.
• Collaborate with other teams and align related product visions.
• Work with engineers, channel PMs, advertisers and platforms to land capabilities in workflows.
• Develop go-to-market strategies to drive adoption and demand.
• Conduct client workshops and presentations to showcase capabilities.
• Manage stakeholder relationships and ensure alignment of strategy and execution.

Skills

Product management

Cross-functional collaboration

Data analysis

Leadership

Go-to-market

B2B SaaS

English proficiency

Education

Bachelor's degree

Master's degree

Job description

Join Smartly as a Senior Product Manager on Media Platform . Your main product is the next generation of our core optimization feature, which currently manages over $1B in annual customer spend across advertising channels. The next generation plays a crucial role in how Smartly delivers value to our customers. It saves time through automation and, most importantly, optimizes campaigns based on performance.

About the Team and the Role:

Smartly helps advertisers run digital advertising across social media, programmatic, and connected TV. We help marketers get better performance and work more efficiently.

As a Product Manager at Smartly, you own product areas end to end: discovery, vision, roadmap, backlog, and go-to-market. You work with large advertisers, advertising platforms, the engineers who build the product, and other Smartly product teams. What you learn from customers should show up in the roadmap, the launch plan, and weekly priorities.

You will be part of the Media Platform group. We build the shared capabilities the channels run on: campaign management, budget optimization, automated triggers, catalog management, and more. That is how marketers get better results while simultaneously doing less manual work.

Your main product is Smartly's Triggers. We are building the next generation of Triggers with a foundation that can carry all of Smartly's media optimizations as we grow. You are accountable for whether Triggers help marketers with real business problems: stronger performance, less busywork. Your first tasks include launching the closed alpha with a handful of selected customers, staying close to them, and learning how it compares with current Triggers. We already have a roadmap for what we think should come after that closed alpha. What you hear from customers, and what you then envision, should change that view.

On the Media Platform team, you will also own other related product areas and help set the direction of the platform. The exact mix can shift as the team and the company find better ways to create value.

As a Senior Product Manager, you will:

• Stay close to customers and gain deep insights to define product priorities and problems to solve
• Lead discovery, including user research and prototype testing
• Work closely with your engineering team, owning the product roadmap and prioritize feature development
• Collaborate with other teams and align related product visions
• Work with engineers, channel PMs, large advertisers, and advertising platforms so platform capabilities land in real advertiser workflows
• Develop go-to-market strategies to drive product adoption and demand
• Conduct client workshops and presentations to showcase product capabilities
• Manage stakeholder relationships and ensure alignment of strategy and execution

What we're looking for:

• 5+ years of product management experience, preferably in B2B SaaS
• Experience working across functions without needing a lead title to get alignment
• Proven track record of leading high-impact products and driving user or revenue growth
• Strong leadership skills with experience in cross-functional collaboration
• Expertise in launching successful software products and features
• Background in a technically complex domain, such as digital advertising, and willingness to get fluent in that domain
• Proficiency in data analysis and handling large datasets
• Bachelor's or Master's degree in a related field
• Ability to work from the Helsinki office at least 3 days per week
• Excellent English, and willingness and ability to travel internationally to meet internal teams, partners, and customers.

About Smartly

Smartly is the AI-powered advertising technology company transforming ad experiences for brands and their consumers. Our comprehensive advertising platform seamlessly integrates the capabilities of media, creative, and intelligence to power more than 800 billion impressions and generate more than 300 billion creatives annually, delivering tangible business outcomes for brands and advertisers.

Smartly is the only company in the industry recognized as a Leader in The Forrester Wave: Creative Advertising Technologies with PwC validating the results it delivers for brands. We manage creative and media for 700+ brands worldwide and $6B in ad spend across the largest media platforms, including Facebook, Google, Instagram, Pinterest, Snap, and TikTok. Our end-to-end technology, unmatched access to media platforms and exceptional customer service help Fortune 500 brands to reach and engage consumers and learn what performs best. Smartly is a multinational and diverse team of 750+ Smartlies from 60+ nationalities, working in 13 countries. Together, we want to create and maintain an inclusive environment where everyone feels respected and heard. Our Diversity, Equity & Inclusion approach is at the heart of it.

Visit Smartly to learn more.