Senior Field Marketing Manager

Hub; Helsinki; Hybrid; EUR 90,000 - 120,000; Full time

Job summary

Verda seeks a senior field marketer to own the EMEA go-to-market motion end to end, from strategy through execution. This role offers high autonomy and impact, defining the regional plan, running programs, and driving pipeline contributions across diverse markets.

You will collaborate with EMEA sales leadership, co-owning account priorities and shaping joint go-to-market plans, while making marketing investments that move revenue.

Qualifications

• 8+ years in field marketing, regional marketing, or demand generation in enterprise B2B technology.
• Proven ability to define and own a regional marketing strategy, not just execute against one.
• Track record of building peer-level relationships with sales leadership and influencing planning.

Responsibilities

• Define and own the EMEA field marketing strategy and pipeline-focused regional plan.
• Build and run an integrated regional marketing calendar including events, ABM, and demand gen.
• Plan and execute regional events end-to-end—roundtables, roadshows, conferences, webinars.
• Run ABM programs against priority accounts with multi-channel activation.
• Partner with Sales on account selection and activation; align on campaign promotion and post-event follow-up.
• Execute integrated demand generation across digital, events, email, and third-party channels; localize campaigns for EMEA.

Skills

Field marketing

Regional marketing strategy

ABM

Executive programs

Demand generation

Pipeline ownership

CRM proficiency

Marketing automation

Tools

CRM

Marketing automation

Analytics platforms

ABM tools

Job description

At Verda, we're building a fully featured European AI cloud, covering everything needed to train, experiment with, and deploy AI models at scale.

We are a full-stack AI infrastructure company, meaning we design, operate, and optimize the compute powering modern AI workloads across training and inference. Our infrastructure runs on 100% renewable energy, helping build a more sustainable AI ecosystem.

Join Verda while it’s still being built - not once it’s finished.

About the role

We're looking for a senior field marketer to own the EMEA go-to-market motion end to end — from strategy through execution. This is a high-autonomy, high-impact role: you'll define the regional plan, run the programs, and be accountable for pipeline contribution across a diverse and technically sophisticated set of markets.

You'll work closely with EMEA sales leadership, co-owning account priorities, shaping joint go-to-market plans, and making marketing investment decisions that move revenue. The role spans the full mix: executive engagement programs, field events, ABM, demand generation, and partner marketing, coordinated into a regional calendar with a clear line to pipeline.

This is a builder role at a company growing fast in a space that’s moving faster. You'll be the first or one of the first dedicated field marketers in the region, which means real scope to shape how marketing operates across EMEA and real accountability for the results.

What You Will Do

• Define and own the EMEA field marketing strategy: the regional approach to pipeline generation, in-market presence, and customer engagement, aligned to revenue priorities.

• Build and run an integrated regional marketing calendar spanning field events, executive programs, ABM, and demand generation.

• Plan and execute regional events end to end — executive roundtables, roadshows, conferences, webinars — including theme, logistics, vendor management, sales staffing, follow-up, and reporting.

• Run 1:1, 1:few ABM programs against the region's priority accounts, partnering with Sales on account selection and activating personalized, multi-channel programs to engage buying groups.

• Serve as the primary marketing stakeholder for EMEA sales leadership — co-developing go-to-market plans, aligning marketing investment to revenue priorities, and maintaining direct alignment on account priorities, campaign promotion, and pre/post-event communication.

• Support deal acceleration with targeted programs, and fold Sales feedback back into execution.

• Execute integrated demand generation across digital, events, email, and third-party channels across the full buyer journey; localize global campaigns for EMEA markets.

• Partner with Growth and Business Development on lead-generating and pipeline-creation programs.

• Work with the partner marketing function

• Coordinate across content, partner, and product marketing to deliver cohesive programs against the accounts that matter most.

• Establish measurement frameworks and reporting cadences connecting marketing activity to pipeline, revenue influence, and account expansion; track pipeline, conversion, ROI, and cost-per-pipeline, and optimize programs and spend with a test-and-learn approach.

Your key competencies

• 8+ years in field marketing, regional marketing, or demand generation in enterprise B2B technology.

• Proven ability to define and own a regional marketing strategy, not just execute against one.

• Track record of building peer-level relationships with sales leadership and influencing joint planning without direct authority.

• Hands-on experience running executive engagement programs and field events that deliver measurable pipeline, including larger-scale events

• Strong command of ABM, from account selection through multi-channel activation and measurement.

• Demonstrated negotiation skills with vendors and suppliers.

• Proficiency with CRM, marketing automation, and analytics platforms as supporting tools; comfort using AI workflows to drive scale and efficiency.

• You personally ship the work — programs, briefs, follow-up, reporting — rather than orchestrating others who do.

Strong Differentiators

• Experience shaping field marketing across multiple EMEA sub-regions simultaneously.

• Background in cloud, data, AI, or infrastructure platform marketing.

• Working knowledge of AI/ML infrastructure — training vs. inference, GPU economics — enough to hold your own in a technical conversation and market credibly to a technical buyer.

• Familiarity with ABM tooling and account engagement platforms.

• Experience building a regional field function from scratch at an early-stage, fast-moving company.

Practicalities

• Location: Helsinki (Hybrid), London (Hybrid) or Remote EU

• Employment type: Full-time and permanent