Product Lead, D2C

Supercell; Helsinki; On-site; EUR 65,000 - 85,000; Full time

Benefits offered by this job

Relocation support

Comprehensive benefits

Job summary

Supercell in Helsinki is seeking a Product Lead, D2C to own the D2C strategy for a game. This role requires a strong understanding of game economies, excellent operational discipline, and the ability to influence cross-functional teams without direct authority.

Successful candidates should have experience managing live game operations and a strong analytical mindset. The position emphasizes collaboration with marketing and community teams to enhance D2C success.

Qualifications

• Managing live game commercial operations, including monetization and live ops.
• Strong understanding of game economies and content cadences.
• Ability to influence teammates without direct authority.

Responsibilities

• Own the game's D2C strategy and define growth targets.
• Design the Store offer roadmap and manage live ops budget.
• Partner with Marketing to grow Store visits and traffic.

Skills

Experience managing live game commercial operations

Strong commercial and analytical mindset

Ability to influence and mobilize cross-functional teams

Understanding of mobile gaming communities

Operational discipline

Education

Experience with D2C or web store in gaming

Job description

Supercell is building direct relationships with players through the Supercell Store and other direct-to-consumer (D2C) products. D2C is already a significant element of each game’s P&L, and key to Supercell’s mission to create great games that as many people as possible play for years and that are remembered forever. We're building on that momentum by embedding a dedicated D2C owner inside each game team.

We're looking for a Product Lead, D2C to take full ownership of a single game's direct-to-consumer business. You'll sit inside the game team, work shoulder-to-shoulder with the game's leadership, and be the one person whose entire job is growing the game's D2C success. A central platform team handles the infrastructure: the commerce surfaces, payments, checkout, fraud, delivery, compliance, and you will partner closely with them to develop new features. Your focus will be on planning and pulling the commercial and creative levers: how to build direct relationships, how to message, what to sell, and how to rally the game team to grow.

This is a role for someone who thrives on influence rather than authority. You won't have direct reports, but you'll have the backing of game team leadership to mobilize live ops and monetization, marketing and community, engineering, art, analytics and QA behind a shared plan. The right person is a natural operator and collaborator with strong commercial instincts, a deep understanding of live game economies, and the ability to make D2C feel like a natural extension of the game - not a side project.

What You'll Be Doing

Own the game's D2C strategy

• Build and own the game's D2C Growth Strategy: define targets, identify the key growth pillars, and map concrete initiatives to move the numbers
• Be accountable for KPIs that drive success: D2C revenue share, conversion, retention, top-of-funnel, etc.
• Review performance regularly with game leadership, course-correct based on data, and always know what's next to move the needle
• Do this with a player-first mindset. We want to grow the relationship for the long-term, not over-fit on short-term wins
• Design A/B tests, work with Analytics to evaluate results, and assess every activation: what worked, what didn't, what to scale

Design and implement the offer calendar

• Design the Store offer roadmap aligned with the game's live ops cadence, seasonal moments, and content releases
• Partner with the game's monetization leadership to own the economy impact of Store offers and ensure Store strategy is a well-integrated part of the wider monetization strategy, not an isolated silo
• Allocate and manage the game's live ops budget for D2C activations

Drive traffic and conversion

• Partner with Marketing and Community to grow Store visits and convert visitors
• Plan campaigns, freebie-to-upsell funnels, creator activations, and community events that bring players to the Store
• Ensure D2C is part of every major commercial moment, not an afterthought
• Build D2C into our regular communications channels

Shape the Store development roadmap

• Work with the central Store team to prioritize which platform features your game needs next
• Provide clear, game-specific requirements and feedback on new tools, offer types, and UX improvements

Embed D2C thinking into the game’s development and design

• Be in the room when new features, content, and systems are designed, so D2C is considered early in the process
• Align with design and engineering so Store features and campaigns line up with feature release
• Be an inspiring, transparent coordinator so that when you need to gather engineering, community, art and QA resources, it doesn’t end up feeling like a major tax on the team

Uphold the game's quality bar

• Write QA plans for Store activations and coordinate with game team QA
• The Store must feel like a seamless extension of the game experience

What You Have

• Experience managing live game commercial operations: monetization, live ops, or game product management. You understand game economies, seasonal content cadences, and what makes it worth it for players to invest
• Strong commercial and analytical mindset: comfortable owning revenue KPIs, running A/B tests, interpreting cohort data, and making data-backed decisions
• An inspiring coordinator: The ability to influence and mobilize cross-functional teammates without positional authority
• Understanding of mobile gaming communities: creators, Discord, Reddit, social channels, and how they drive player behavior
• Operational discipline: you can run a calendar, track dozens of moving pieces, and make sure nothing falls through the cracks
• D2C or web store experience in gaming is a strong plus, but not required if you bring the right commercial and product instincts
• Experience running a P&L, leading a business vertical, or managing a smaller game's commercial performance is a strong plus

Where You'll Be

This role is going to be based onsite in our Helsinki office!

Benefits and Compensation

We structure our compensation and benefits with that in mind. It starts with perceiving you as a human being, not a resource.

Relocation

No matter where you’re moving from, our dedicated mobility team and partners will support you throughout your move. We’ll ensure the process is as smooth as possible for you and anyone joining you.