Marketing Manager, Digital (12 months' contract)

F. Hoffmann-La Roche AG; Espoo; On-site; EUR 70,000 - 90,000; Full time

Job summary

Roche in Espoo is seeking a Marketing Manager, Digital, to lead strategic marketing initiatives that bridge innovative medicine with patient needs through data-driven storytelling across digital and in-person channels.

You will own the disease-area portfolio, implement the national customer engagement strategy, integrate marketing channels, craft compelling messages, and set KPIs to drive tangible business outcomes. Fluency in Finnish and English is required.

Qualifications

• Bachelor's degree in Business Administration, Marketing, Health Sciences or similar.
• Fluency in Finnish and English is required.

Responsibilities

• Design and execute the strategic portfolio for your assigned Disease Area.
• Spearhead the development and implementation of the national customer engagement strategy.
• Integrate digital and traditional channels from email to in-person visits.
• Create and optimize high-quality marketing messages and campaigns.
• Regularly shape the customer experience using feedback and data.
• Use real-time data insights to review and pivot plans for value.
• Define clear KPIs and track marketing effectiveness to drive outcomes.

Education

Bachelor's degree in Business Administration, Marketing, Health Sciences or similar

Job description

At Roche you can show up as yourself, embraced for the unique qualities you bring. Our culture encourages personal expression, open dialogue, and genuine connections, where you are valued, accepted and respected for who you are, allowing you to thrive both personally and professionally. This is how we aim to prevent, stop and cure diseases and ensure everyone has access to healthcare today and for generations to come. Join Roche, where every voice matters.

The Position

As our Marketing Manager, Digital, you will take the lead in crafting seamless, high-impact experiences that bridge the gap between innovative medicine and patient needs. By blending data-driven insights with creative storytelling, you will ensure our mission resonates across every digital and physical touchpoint. Join us to drive meaningful outcomes in a role where your entrepreneurial spirit and strategic expertise truly matter.

The Opportunity

• You will design and execute the strategic portfolio for your assigned Disease Area, taking full accountability for local outcomes and work packages.
• You will spearhead the development and implementation of our national customer engagement strategy to ensure a unified brand presence.
• You will integrate digital and traditional channels - from email and web to in-person visits - to create a seamless journey for every customer.
• You will create and optimize high-quality marketing messages and campaigns that align with brand goals and speak directly to customer needs.
• You will regularly shape the customer experience by leveraging direct feedback and data to ensure every initiative is relevant and impactful.
• You will use real-time data insights to review and pivot your plans, ensuring all activities consistently deliver on their intended business outcomes.
• You will define clear KPIs and track marketing effectiveness, maintaining a relentless focus on initiatives that drive the highest value.

Who You Are

• You possess expertise in crafting forward-thinking marketing strategies and have the confidence to make the necessary trade-offs to deliver the right content to the right person.
• You are skilled at translating complex data into actionable plans, using analytics to detect trends and optimize performance against forecasts.
• You excel at storytelling and consultative persuasion, with a unique ability to engage diverse audiences ranging from healthcare professionals to internal partners.
• You bring a technology-first mindset, eager to leverage AI and digital platforms to maximize both patient outcomes and operational efficiency.
• You balance a growth mindset with an entrepreneurial spirit, proactively sharing knowledge across teams and aligning your work with the broader goals of the organization.
• You have a Bachelor's degree in Business Administration, Marketing, Health Sciences or similar.
• You are fluent in Finnish and English.

Who we are

A healthier future drives us to innovate. Together, more than 100'000 employees across the globe are dedicated to advance science, ensuring everyone has access to healthcare today and for generations to come. Our efforts result in more than 26 million people treated with our medicines and over 30 billion tests conducted using our Diagnostics products. We empower each other to explore new possibilities, foster creativity, and keep our ambitions high, so we can deliver life-changing healthcare solutions that make a global impact. Let's build a healthier future, together.

Roche is an Equal Opportunity Employer. We believe it's urgent to deliver medical solutions right now – even as we develop innovations for the future. We are passionate about transforming patients' lives. We are courageous in both decision and action. And we believe that good business means a better world. That is why we come to work each day. We commit ourselves to scientific rigor, unassailable ethics, and access to medical innovations for all. We do this today to build a better tomorrow. We are proud of who we are, what we do, and how we do it. We are many, working as one across functions, across companies, and across the world. We are Roche.