Growth Engineer, Lifecycle Marketing

UpCloud; Helsinki; On-site; EUR 42,000 - 60,000; Full time

Benefits offered by this job

Up to six weeks of annual paid vacation

Flexible and remote-friendly culture

Occupational healthcare

Travel insurance

Sports benefit

Company events and activities

Share Appreciation Rights program

Unlimited access to Udemy E-learning platform

Job summary

UpCloud is seeking a Growth Engineer focusing on Lifecycle Marketing in Helsinki. The role emphasizes both data analytics and marketing execution, refining how customers engage with our platform and fostering multi-product deployments.

The ideal candidate will have experience in lifecycle marketing, product analytics, and a SaaS environment. This position offers a monthly salary range of 3500 - 5000 euros based on seniority.

Join us for unique benefits like up to six weeks of annual paid vacation, flexible working conditions, and a chance to shape the future of cloud tech.

Qualifications

• Proven experience in lifecycle marketing and marketing automation.
• Experience in tracking and interpreting product data and user behavior.
• Track record in B2B SaaS with strong understanding of Product-Led Growth.

Responsibilities

• Create compelling email nurture streams in HubSpot.
• Map out user behavior data to identify customer insights.
• Optimize Product-Led Growth conversions.

Skills

Lifecycle & automation expertise

Product analytics skills

SaaS & PLG experience

Tools

HubSpot

BigQuery

SQL

Google Data Studio

Looker Studio

Job description

UpCloud is on a mission to be the number #1 European cloud platform, built on performance, reliability, and trust. While data sovereignty has become a hot topic in the EU, we can proudly say that we’ve been mastering it since 2011. With a strong, continually expanding portfolio of solutions and a rapidly growing international customer base, we are poised for explosive growth.

To accelerate this growth, we’re looking for a Growth Engineer, focusing on Lifecycle Marketing to join our diverse Marketing team. Rather than a traditional lifecycle marketeer, though, this is a hybrid role for someone who loves both data and execution. You will map out how customers enter our platform and build the automated nurture streams that help them grow, turning every sign-up into a thriving, multi-product deployment.

People love our products, but why exactly? We want to understand that better! This is probably the best time in the history of product‑led growth at UpCloud, and in the overall cloud business too. It’s no surprise that customer insight is highly prioritized at UpCloud. We show a humble attitude towards our customers, and invest in learning valuable insights on how to improve their experience through data. We seek to understand more profoundly who we attract and why.

In this role, you will:

• Design and execute automated lifecycle journeys: Create compelling email nurture streams in HubSpot for different users at different stages—from sign-up and trial phase to first payment and deeper deployments.
• Master user behavior data: Pick up key behavioral signals coming from our customers, mapping out exactly who our users are, where they come from, and how they interact with our platform.
• Drive Product‑Led Growth (PLG) conversions: Optimize our end‑to‑end PLG, applying a “land and expand” model to turn basic accounts into highly engaged users of high‑margin services like Managed Databases or Kubernetes.
• Build dynamic customer experiences: Partner closely with our data and Customer Experience (CX) teams to identify growth triggers and build product flows based on those actions.
• Own your impact: Implement these flows and strategies directly, with your success being measured by a clear, core metric: How effectively have our customers grown?

To succeed, you’ll need to have:

• Lifecycle & automation expertise: Proven experience in lifecycle marketing, marketing automation, email marketing, and CRM management (we use HubSpot).
• Product analytics skills: Experience in tracking and interpreting product data and user behavior to inform marketing decisions.
• SaaS & PLG experience: Track record working within B2B SaaS with a strong understanding of Product‑Led Growth.

We also appreciate (read: not a must but certainly a plus):

• Technical data tooling: Familiarity or hands‑on experience working with BigQuery, SQL, or databases.
• Data visualization: Experience building dashboards (we use Google Data Studio / Looker Studio).
• Analytics platforms: Familiarity with tools like Matomo or Google Analytics.

Why join UpCloud?

UpCloud is in an exciting phase right now, on track for massive growth in the cloud market. We offer a chance to be part of something big, where you can really make a difference! With our awesome team, products, and excellent positioning in the European cloud scene, UpCloud is in the perfect spot for anyone who wants to learn, grow, and shape the future of cloud tech.

You get to join a driven, highly motivated team committed to making a difference in the market. We have a unique market opportunity in Europe with our strong local infrastructure because our biggest competitors are all US‑based, which is what makes this such a captivating opportunity to learn and grow.

The pay range for this role is around 3500 - 5000 euros per month, depending on your seniority and location.

Benefits

• Up to six weeks of annual paid vacation
• Flexible and remote‑friendly culture
• Occupational healthcare
• Travel insurance
• Sports benefit
• Company events and activities
• Share Appreciation Rights program
• Udemy E‑learning platform and budget for trainings; unlimited business access
• Annual company trip